Shiva Kumar, Author at OXYGEN

How to Increase Watch Hours on YouTube

by Shiva Kumar | Oct 13, 2022 | Tutorial and Case Studies

Are you looking for ways to engage people in your YouTube videos? This guide will show you how to increase your Watch Hours on YouTube.

YouTube is the second most popular global search engine and a valuable marketing tool for businesses.

There are many ways you can Increase Watch Hours on YouTube. We will discuss a few of these below.

What is watch time on YouTube?

YouTube’s total time spent watching a video is called “watch time”. YouTube only uses this metric to measure success.

You can Increase Watch Hours on YouTube by optimizing for YouTube, using a mobile application, and uploading longer videos.

YouTube’s creators can gain valuable insight into their viewers’ interests by watching them and clicking.

The algorithm at YouTube considers a higher video watch time to indicate that YouTube is considering promoting your channel. Creators can get monetization opportunities, like collaborations and brand sponsorships.

YouTube Watch Time: How to Get More Views

YouTube will rank videos with higher watch times higher in search engines.

Engaging and compelling videos are the best way to increase your watch time. The video content should be relevant to viewers’ interests. It should also be simple to understand.

Watch Time is important for determining whether your videos engage your audience.

You can increase your Watch Hours on YouTube in many different ways. YouTube has two options for increasing Watch Hours. You can use its analytics tools, such as Google Analytics. These tools will help you understand what your audience is looking for and how they would like it to be.

The watch hours on YouTube are the total of time your viewers spend watching video. — Watch Hours on YouTube

How to Track YouTube Watch Time

YouTube has been the most popular video platform for quite some time. You can also find many videos from baking to the building.

The watch hours on YouTube are the total time your viewers spend watching your video. This metric shows how many people enjoy your content and would like to watch it again.

You can keep track of your Watch Time hours. Monetization is a page within YouTube Studio’s left-hand navigation panel. It will display your subscriber’s progress and watch time.

The bar gives you incredible real-time stats for free, such as the views per hour you’ve seen in the past 48 hours.

How can you use watch hours to improve your business?

YouTube’s watch hours metric measures how long viewers spend on YouTube. Marketers find this important because it allows them to assess how their content performs.

You can boost YouTube search time by creating compelling and engaging content. YouTube offers advanced targeting options that allow you to reach a wider audience.

Why are watch hours important for small businesses?

Small businesses should increase their YouTube watch hours to get more exposure. This will help them rank higher on search engines.

Small businesses can use YouTube to make engaging videos. YouTube’s analytics track how many people have viewed their videos and how long they have remained on the site. This information can help users choose what kind of content to view.

Free ways to increase YouTube Watch Time

1. Make a YouTube intro engaging

You can add a YouTube intro to help your video get more views. Your video intro will grab your attention right away. It will show your personality and convince viewers that your video is valuable. YouTube intro makers add visual flair to each YouTube video.

2. Batch creates content for a consistent YouTube video schedule and series

Make sure you plan, whether it is YouTube tutorials, unboxing videos or vlogs. Engaging YouTube creators are often the most effective strategy. Batch-creating YouTube videos can help you save time and money.

YouTube series are another way to keep a consistent video schedule. YouTube series provide viewers with a timeline and allows them to rewatch previous episodes.

3. Create recognizable thumbnails and channel art for YouTube

You can add your YouTube thumbnails and channel artwork to increase subscriber retention and user return rates. Keep your videos and YouTube channel logos consistent with each other’s unique colour scheme.

Add logos and graphic elements such as icons to your thumbnails and channel artwork to stand out from the sea of video content.

4. YouTube SEO: Optimize video descriptions

With better YouTube SEO practices, your videos will rank higher in search engine results. See how your competitors found YouTube SEO keywords related to your videos or genre.

5. Divide videos into YouTube Chapters

YouTube Chapters allow viewers to understand your videos better. Viewers can jump to certain sections of your video by selecting a timestamp. Each section has a compelling story. To qualify for Chapters, ensure that your channel has no active strikes.

6. YouTube Shorts can be used to increase your YouTube watch time

You can monetize your YouTube Shorts with YouTube Shootings. Each person who views your video counts towards your overall watch time. This gives Shorts content an even better chance to get more views.

7. Join the conversation in the comments section.

Many creators underestimate the power of comments. Active video comments are a great way to attract new viewers and encourage them to subscribe.

You’ll be more popular if your YouTube channel engages with subscribers. Ask viewers for feedback and questions, and respond to comments. YouTube’s subscribers enjoy personal interaction with their favourite content creators, as well as having their comments.

8. Make a YouTube end card with your channel name and website

The auto-replaying of YouTube videos can increase YouTube watch time and make viewers more likely to return.

9. Create YouTube playlists

Via a playlist, you can enhance your viewing time on YouTube. Viewers can watch all your videos in one playlist by clicking on your channel. Video accessibility allows viewers to view videos quickly, increasing their watch time.

10. Bonus tip: Make videos available with captions

YouTube automatically generates your video after each using speech recognition technology. The creators are required to edit and proofread the captions.

Additional Tips to Increase Watch Hours on YouTube

To make your video go viral, you need to create a high-quality video that will be shared on social media.

The best way to do this is to use a storyboard and script for your video.

Additional Tips to Increase YouTube Channel View Hours

Are you ready to get some serious Watch Time? These are some additional tips to help you get started.

Have a problem with audience retention. You will get more Watch Time if people continue to watch your videos for longer. How many viewers still watch your video after the 30-second mark? Do they watch the whole video or just half of it?

Do not make videos either long to reach 4,000 hours. Your videos should be just long enough to discuss a topic. If viewers become bored and leave, your Watch Time will suffer.

Imagine the following: Suppose every YouTuber watched a video until the end but didn’t know when it would end. How would that affect their viewing habits?

Conclusion

You can promote your videos via paid advertising, create captivating thumbnails, and plan your videos around current trends.

These tips will help you increase your view count and boost your YouTube channel’s popularity.

FAQs

How to check YouTube Watch Time

Watch time statistics for YouTube can be seen in YouTube Studio; click on Analytics and see your watch times.

Ready to try YouTube watch time boosters?

All YouTube creators, professionals, beginners and amateurs can increase their YouTube views by upload consistency, optimizing descriptions and using recognizable branding.

Is it possible to increase your watch time by rewatching YouTube videos?

This question has a clear answer: Yes!

Some people get hooked on YouTube content for many years. How long a video has been watched determines how good it is. You may increase your YouTube viewing hours to rank higher.

It will rank your video higher when it is watched more often, depending on three factors: engagement rate, retention rate, and watch time.

How can I increase the views of my video by viewing it myself?

YouTube is the world’s most popular video platform for video sharing, uploading, and sharing.

Both creators and viewers will enjoy a better experience thanks to the company. YouTube has begun rolling out new features designed to help creators increase their YouTube watch time. Those who watch it themselves can increase their watch time by watching it yourself or asking others to do it.

Can Digital Marketing help Youtube Promotion?

Digital Marketing does help you to generate brand awareness for your business. YouTube Promotion takes serious time. Many different niches are coming every day, but few of them only move to the next level.

PPC Marketing Explained: Get Results Fast

by Shiva Kumar | May 29, 2021 | All Things about Marketing

Have you heard the word PPC before? Do you have any knowledge about PPC? What is the use? Is it related to any kind of ads? Who handles PPC management? All such questions may be going in your mind. We are going to clear all doubts related to PPC that are going on in your mind.

PPC is an easy word is used for the marketing of several businesses but most people don’t know the first step and how should one associate with this!. Let us have a look this from start.

All basic information related to the services of PPC

The abbreviation is for Pay-Per-Click. It is simply the popularization of a particular business where the website or the business owner has to pay money equal to the views and clicks on the advertisement. Each single time someone will tap that advertisement, the owner will have to pay the selected amount that. The purpose of this mainly is that the site owner will pay an amount of money that the host has already decided for the organic crawlers that will help you with more purchases.

These visits are really difficult to gain if you will do them without the help of PPC. The site owner has to pay for every visit.

PPC allows the people who are advertising their business to run their ads on a specific platform and in return they will pay for each and every click to the platform host. The main motive of PPC is that the user who is visiting the site should give benefits like the purchase of a product to the site owner also. So that both the sites will be benefited.

Mostly the searching platforms that lead these advertisements know what the user mostly views and is interested to view. They always display the products found in the search history of the user. In this way, the products have a high chance of purchase.

How does PPC work?

In this case, keyword plays an essential role. There is an auction held for these keywords at the same time when an ad is seen on the result pages of the search engine.

The person placing the highest bid will be the one at the top position. Along with the highest bid, several other factors just like the ad quality are also taken into consideration. After viewing all these factors, the winner is announced.

It is these auctions that have pushes the PPC to the most. Whenever a person searches something on the search engine, it leads to the beginning of auctions.

Another factor is that if the product and the advertisement to directly related to the search query of the user then that particular ad will be displayed.

After the auction is done and won by someone, the ad starts to display on the screen.

How to be a part of these auctions?

To be a part of these auctions, you will have to use a genuine account on a platform say google ads, and see the organization of ads that where the ads will appear and when will they appear.

For easy understanding, the accounts that are involved in this process are separated into groups that will display the ads according to the search query. Other factors which decide the groups can be the product that has to be sold, location, and other things.

Keywords and their importance in PPC

Keywords are nothing less than the necessary point of PPC. These keywords act as a common link between the person searching and the person advertising their business. As mentioned earlier, keywords will decide which ad will be displayed.

Keywords will be the connection between user and business personal. The business personal will display the ads of interest that will be quite related to the search history of the viewer.
Queries are words that the person writes while crawling to collect all the data about it.

The advertisement displayed can sometimes be very less relatable to query and sometimes directly related. Sometimes the advertisers will show particular and direct product that viewer has ben looking for and the other times, the issue will be connected with spellings, inclusion, or variation of words.

Now the user will have to note the results of a negative search, the search engine will be prevented from displaying any kind of ads. This is beneficial because it will totally avoid irrelevant traffic to these sites.

Other factors like Ads in PPC, Budget in PPC, Bid in PPC

Along with the process of auctions, bids, and all other processes, the people advertising also have to prepare for the ads that are going to display.
These are the ads that will be seen by the users after winning the auction.
It also includes a URL along with it and the title line with the description.
If you are working with google ads, they will increase the chances of displaying your ads because of the work with the feature of ad extensions.
The payment that has to be given is decided before the auction. It depends on the fact that what amount have you decided for a selected keyword. Also, the budgets involved in the process are set and there is no possibility of overspending it. Still, it is increased on a daily basis.

Conclusion

It is an internet model which involves many factors like auctions, bidding, ads, search engine, search queries, keywords, and many more. The site owner will have to Pay-Per-Click to the host platform where they are running and popularizing their business. PPC further includes searching, displaying, social media, shopping, sequential remarketing, and much more.