What Is a Digital Marketing Consultant?
If there is anything a digital marketing consultant should understand is that all projects differ. It means that a successful marketing consultant should wear many hats. They must have their hands on all the greatest and current digital trends, from SEO, social media and PPC. It also means that you will often get that they customize in certain ways. For example:
Important Digital marketing statistics for 2021
- Close to 89 percent of all clients want transparency about their shared personal details with your product, brand, or service. So, sending them the bulk volume of unsolicited e-mails make them unsubscribe or stressful to potential clients.
- As a brand, you should send relevant newsletters and meaningful e-mails one at a time.
- About 50 percent of your client’s e-mails are opened on smartphones. Therefore, it is necessary that e-mails are optimized for mobile devices would speed up the effectiveness of your message.
- Custom-made e-mails have an 8x higher transaction rate and, so must be used more often
- 75 percent of marketers say that e-mail marketing leads to increased customer interaction
- 91 percent of visitors check their e-mails at least once every day. When you send rich and insightful newsletters, it aids in establishing an end-to-end client relationship.
- 54 percent of e-mails are considered spam. Your e-mails should abide by the anti-spam guidelines. It should have a meaningful subject with a brand name and an unsubscribe CTA linked at the bottom of it.
What does a digital marketing consultant do?
Some examples of what a digital marketing consultant does are:
- It is one important thing in digital marketing. Anyone who claims the name of a consultant must have a well-rounded knowledge of what it is. Also, how to improve it for each individual customer
- For an internet marketing consultant, their involvement in SEO is often to oversee and strategize, while delegating a person’s tasks to a team.
Here are a few SEO statistics as we are into 2021:
- More than half of all internet traffic comes from organic search where Search engine optimization shines
- Less than 1 percent of Google searches browse on page 2 results.
- More than 60 percent of marketers depend on inbound the most for quality conversions
SEO, as you understand, is the optimization of sites for search engines. An internet marketer work typically involves:
- Tracking results
- Reviewing analysis
- Content development
- Content marketing strategies
- Handling on-site SEO
- Building backlink profiles
It means that SEO experts are doing two tasks at once. They are both content marketing and Search Marketing Consultants.
Establish an emotional touch with your client increases faith between you and your clients by connecting with them in a personal way.
When brands, products, or services tell a story, clients listen.
Would you read a story of how a client benefited from a product or service?
Storytelling is shown in various forms and types. But, before that, to write a killer branding story, the consultant targets the following aspects:
- Offer clarity to the ‘why’ of your company
- Create consistency in the feel and look of your content
- Optimize the impact of various content types, styles, and formats
- Find and analyze what makes your target audience click
- Utilize the strengths of various online outlets for specific content types or formats.
- Understand the core brand identity and build a signature or brand narrative
- Create consistency in the look and feel of your content.
Social Media Online Marketing Consultant Services
Building a Facebook or Twitter account does not mean you have an online presence. In fact, if you are only targeting the two most known platforms, then you are missing a big opportunity.
This is the reason where an internet marketing consulting comes into the picture. They analyze a brand’s specific audience and then match it with the social media platforms that represent the biggest growth and opportunities.
Apart from that, they will make suggestions concerning boosted social ads and posts varying on business targets.
Here are some social media statistics to know as you prep for 2021 marketing:
- A solid 55 percent of visitors research brands on social media
- The average individual spends 3 hours every day on social media
- A whopping 3.5 billion individuals are on social media, it is almost half of the population across the globe
- 90.4 percent of millennials use social outlets, compared to 49 percent of Baby Boomers and 78 percent of Gen X
- Facebook leads the industry, with 70 percent of US teenagers on the channel
- 74 percent of marketers depend on social platforms to aid them to strengthen their products, service, or brand.
A typical consulting process may look like this:
- Optimize site
- Create influence
- Create a company brand
- Decide main targets
- It is just the tip of the iceberg when it comes to the types of work necessary
- Build brand, communities, and conversions
- Increase sales
Oxygenites is a premier digital marketing consultant. When it comes to your online marketing plan, you require the right marketing consultant. You are going to invest money and time into it. So you require an organization that will cater the best results for your ad campaign.
At Oxygenites, we understand how to cater successful digital marketing services for your business. Do you wish to see some internet marketing examples to inspire you? You must check our blog!
Oxygenites are a full-service digital marketing company rich in experience in creating personalized digital marketing campaigns. When you partner with us, you will get a team of experts working on your campaign. If you are looking for results, then we know how to drive them.
We have driven sales, conversions, leads, and greater customer experience to our customers. We make sure to convert your users for more orders through your online store, and more service or quote services.
It is Internet marketing that drives results
Our customers love the work we do too. We have several client testimonials from different fields. You can check them to see what it is like to partner with Oxygenites the best marketing consultant.