Blogging is a very essential tool for building your website or brand authority. Today in this blog we are going to examine how guest blogging works. We will talk about how you can make the most out of guest blogging opportunities. In this article, we will walk you through what is guest posting ad the benefits that it has for SEO. We’ll go through the benefits and also look for how to execute a planned strategy for Guest Posting.
Guest posting: definition
guest posting : a better understanding of what is guest posting
The act or the tactic of contributing blogs posts or content to another person’s website is known as guest posting or guest blogging. In the guest posting, the writer acts as a guest or a contributor author and writes blogs for websites that don’t belong to them. Generally, guest bloggers write for similar blogs that are within their niche or industry. Click on this to have a better understanding.
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Discover the benefits of Guest Posting:
Guest blogging is one of the best tactics of marketing. It is a symbiotic tactic as it benefits both the writer and the publishers. Audiences enjoy and appreciate relevant and high-quality content. The potential benefits of guest posting are as follows:
- Establish brand awareness
- Boosts authority of your domain
- Building relationships in your niche or industry
- Drives more traffic to your website
- Reach new audiences
- Enhances the mail list
- Link building boosts the overall SEO
- Boosts the social media following as well
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Guest posting: the importance of guest posting in SEO:
Guest posting is one of all the important strategies for boosting the SEO of your website. If you want to rank higher in SERPs, you must start writing guest posts. Here are a few ways how guest posting benefits SEO:
Instant exposure to target traffic:
Contributing to other blogs will always pique your audience’s interests. If you have written a quality blog, you will start driving more traffic. It’s obvious that it will start to help you to gain traffic from the moment it goes live. Make sure that you optimize your landing page as well as your CTAs as it helps in boosting the conversions for your business.
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Expand Your Network:
Several websites that have guest posting opportunities have communities that involve contributors from various respective niches. In such communities, the contributors brainstorm trending topics and potential topics. Previously getting in touch with influences was difficult but via guest posting communities you can also participate in various email threads. This helps collaborate with other co-authors. Hence, you can expand your network via guest posting
Boost Social Media Shares:
Social media shares are the best way to grow your online reach exponentially. The more shares your content gets, the more value it’ll have in the eyes of your audience. Research and pick up websites that are socially active. Share your guest posts with such websites. It is obvious that you will earn a lot of shares on your content. Always consider embedding shareable contents on your guest post as they help in getting more engagement over social media.
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Grow your Social Media Following:
Besides increasing the number of shares, guest posting is also helpful in increasing the number of followers on social media. Contribution to an authoritative brand improves your position in the eyes of your audience and turn, makes people vouch for your brand. In most of the guest blogging profiles, you get to customize your profile. Hence, you can add your social media links. This helps in establishing authority and credibility and easily drives people to your social media accounts. Ensure that you post relevant content regularly. Consistent posts related to the relevant interest of your audience will help in boosting your number of followers.
Improve your Online Authority:
The online market works on your authority. You must build the authority of your brand as your current as well as potential customers will trust you base on that. By contributing to other authoritative blogs, you can always win the trust of your audience. It is a chance to prove your credibility as a source of information. It helps your audience to understand that you are recognized by other reputed brands.
Strengthen your Backlink Profile:
Most of the blogs allow you to leave at least one link to your website. As there’s no monetary compensation for all your hard work, you can add a link of your website on your guest post. All you can do is leave a good keyword-optimized link along with your blog. You can also leave a brief brand mention. A mention of your website on an authoritative website can help leverage your position and make your content more discoverable. It benefits your SEO and makes your content more indexable by Google and other Search Engines.
Build Brand Awareness:
Guest blogging is a great way of building your brand authority in your niche. Try to share more content that is relevant as well as unique. Add more information about what your company does and ultimately how it is going to help your audience. Add value to the lives of your audience to get more conceded with them. Try to instill your brand’s voice in almost all of your posts as this helps in making your brand more recognizable.
Generate Quality Leads:
One of the most fundamental goals of strategizing great content for your guest posting is to acquire quality leads. You should always pick up relevant websites with higher authority. Aim for websites that already have a steady flow of traffic. It helps you connect with people who are already interested in what you have to offer. When you are developing the page that brings you traffic, always emphasize actionable steps. These steps should be related to the guest post that you have submitted to another blog.
Shorten the Sales Cycle:
You have to be smart while you are picking up topics for crafting your guest post. The biggest challenge for all content marketers has been the sales funnel. When you share your content via popular blogs, you are increasing the familiarity of your brand amongst your audience. Hence, you are shortening the whole sales cycle for your products as well as services. Rather than potential leads coming to your site, you are introducing your brand’s value propositions via contributing to various guest posts.
Sharpen your Content Marketing Skills:
The best way of learning content marketing is by deploying various strategies. For guest posting, you have to craft good content. You have to develop content research. Adopt the right voice for your content for the right set of audiences. Also, perform influencer outreach and so on. By launching a guest posting campaign for yourself, you are signing up for improvement. Guest posting also helps you in positioning yourself for growth at every facet of content marketing.
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Guest posting strategy: a better understanding of execution:
It is important to build a proper guest posting strategy for achieving more visibility, traffic, and so on. Framing a successful guest posting strategy includes multiple steps that will help you set up clear goals, expectations, and standards. These help to decide the best opportunities that will be best for you besides setting up a good foundation for your website. In the rest of the article, we will walk you through various steps for crafting a successful guest posting strategy.
- Determine your guest posting goals
- Find guest posting opportunities
- Qualify guest posting sites
- Develop blog posting topics
- Create the perfect pitch
- Write a post worth publishing
- Follow up on your work
- Track your results.
Now we will elaborate on each of these points for your better understanding.
Determine your guest posting goals:
Like every other marketing strategy, a good guest posting strategy also comes with planning. It starts with setting up goals about what you want out of it. Outlining your sets of goals help in creating a clear roadmap for reaching your goals. When you know what you want out of your guest posting, it will be easier for you to identify the best opportunities available. The thing that can be achieved through guest posting are:
- Increased brand awareness
- Introduce your projects and services
- Improved visibility on social media
- Boost SEO
- Improved traffic quality and quantity
- Gain more leads.
Find Guest Posting Opportunities:
After determining your goals, you have to determine guest posting opportunities. If you are finding any difficulty in finding opportunities for guest posting, you can use the following tactics:
Start looking for websites that publish the relevant content to attract your audience
Find similar sites to these sites that allow guest posting
Check out where your competitors are posting.
Qualify Guest Posting Sites:
Once you have listed out your potential guest posting sites, you have to start qualifying them. Pick up the blogs that will accept your guest post and will contribute towards your guest posting goals and strategies. Make a set of criteria that aligns with your goals. Look for websites that have the following;
- Same or similar target audience
- Desired size of the audience
- Drive the desired amount of traffic
- Strong search authority.
Develop Blog Ideas:
Brainstorm a few ideas for your guest post. The topics should meet up your goals as well as serve the needs of publishers and readers. Make topics that align with the interest of your audience. Certainly, you don’t want to frame a topic that has been already covered. Via guest posts, you have to fill up the content gap and content needs.
Create a guest post pitch:
You have to catch the attention of the publisher for getting your guest post published. Here are a few steps that talk about what you should do for getting your guest post noticed.
- Find the correct person or a point to contact
- Read the guidelines of guest posting
- Craft a compelling subject line
- Have a personal touch. Avoid any promotional intonation.
- Talk about the benefits that the publisher will reap from the guest posting
- Add proof your the quality of your writing. Add some links to your previous works or some guest posts that you have already written.
Write a post worth publishing:
A publisher will like your content only if your post is publish-worthy. For crafting content that is publish-worthy you can do the following:
- Follow the guest posting guidelines of the website
- Don’t make your content sound promotional. Make it more informative or give it an intonation that your audience desires.
- Add value by offering more informative takeaways
- Proofread your content and avoid plagiarism
- Add a link to your website page in your guest post
- Add a bio to help your readers get more insights about you.
Once you are done submitting your guest post, you have to take follow-ups actively. To build a good connection with your publisher, help him manage, publish and promote your post. Share your guest post on social media for promotions. Be active on social media and respond to various comments. Link your guest post to your website.
Track your guest posting results:
Like every other marketing strategy result, guest posting results have to be tracked as well. To understand the results that you are gaining from quest posting, you have to measure the results. This helps in strengthening your guest posting strategy. Use metrics to track and monitor your marketing ROI on each of your guest posts.
Make a list of your posts with names of the websites, the live link as well as relevant marketing KPIs. Track metrics that are relevant to your goals of guest posting as this helps in identifying the sites that helped you reach your goals. These metrics will include the following:
- Amount of referral traffic
- New website visitors count
- Social share count
- Number of comments
- Changes in the placement of SERPs
- Number of new leads
- Brand mentions or links.
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Now that you have gone through our blog, you can start strategizing your guest posting plan. Guest posting will support your SEO, marketing as well as PR initiatives. You can use the formerly mentioned guest posting strategies for building your brand awareness, drive more traffic to your website and generate leads.