Have you ever wondered how to get a quote and a backlink on a major news site or ezine like The New York Times, The Washington Post, Business Insider, The Wall Street Journal, or Bustle?

The answer is a tool called HARO, which stands for “Help A Reporter Out.”

You’re looking for links from top publications. But there are reporters out there looking for you too, and HARO is the tool they are using to try and find you.

Our job is simple. We bring the two of you together. The reporter gets their source, and you get that coveted backlink in an authority publication.

Let’s go over how it works.

What is HARO?

If you are not familiar with HARO, it is a website that has brought together more than 75,000 journalists and bloggers with over a million sources.

We are used to thinking of things from our own point of view. When you are trying to build backlinks on major publications, it may feel like a struggle to find someone who is interested in what you have to share.

But somewhere out there, a journalist is searching for someone like you right now. You are their perfect source, and without a source, they cannot complete their assignment. They need you just as much as you need them.

These journalists hail from publications like the ones we mentioned. The HARO website also mentions reporters from Reuters, Chicago Tribune, Time, The Globe and Mail, Mashable, and many others use the tool.

How HARO Works

When journalists or bloggers need sources for their pieces, they send their requests to HARO.

HARO then compiles the requests into emails, which they send out to their subscribed sources. If you subscribe to HARO, you can receive multiple emails a day.

Sources then can browse through the requests to see if there are any for which they might be a match.

If a source identifies a reporter who might be able to use their knowledge, they send a reply.

The reporter checks the pitches they have received from whatever sources have responded, and decides if they want to feature any of them.

If they do, they reference the source in an article or blog post, and include a backlink to the source.

Just imagine taking a couple minutes to pitch a reporter through HARO, and then finding yourself with a link on a high-profile site like The New York Times!

Can You Use HARO Yourself?

Now, what you are probably thinking right now is, “This sounds amazing! I just need to go sign up on HARO. In a couple of days, I’ll have backlinks on huge publications.”

But here’s the thing—pitching on HARO involves a lot more work than you think.

While it is true you are the perfect source for a reporter or blogger who is out there looking for you right now, with tens of thousands of journalists and more than a million other sources using the service, it can take some legwork to find each other.

A lot of website owners looking for backlinks through HARO take a shotgun approach. They spend a ton of time drafting a slew of pitches, only to have them all fall flat.

To be successful using HARO, you need to be able to spot prime opportunities, and to respond to them fast with compelling pitches.

That’s where we come in.

We Make HARO Pitching Effortless

Over the many years we have been doing SEO, we have successfully used HARO to get numerous clients in a broad range of niches authoritative backlinks from high-profile sites.

We have fine-tuned our pitching process into a science, and are intimately familiar with the pitfalls to avoid and the opportunities to seize.

When you use our HARO link building service, you can say goodbye to endless hours spent monitoring your inbox, scouring requests, and drafting ineffectual pitches.

We take care of the hard work for you, and you finally get the big backlinks you need for a major boost in SEO and reputation.

Here is how we do it:

1. We dig through daily HARO emails so you don’t have to.

If you have ever tried using HARO yourself, you know how hard it can be to wade through all the daily requests you receive in your inbox to find those that are relevant to you.

The HARO team at Oxygenites monitors emails from the service continually, and can spot relevant requests at a moment’s notice.

2. We use a rifle, not a shotgun.

You will get the best results with HARO if your pitches target stories for which you are an ideal source.

If you are new to HARO, it may be hard to target your pitches effectively.

You might respond to requests for which you are not the best source.

You also might make the mistake of assuming any request on HARO can offer you the valuable link-building opportunity you are looking for.

But not every reporter or blogger using HARO has an authority site.

In fact, most of the requests made through HARO will not bring you value.

But with our extensive HARO experience, we have become experts in spotting the golden opportunities that are the best fit for our clients.

When we send out pitches on your behalf, we use a rifle, not a shotgun.

We screen out requests for which acceptance is unlikely or which come from bloggers without relevant, high-quality sites.

That is one of the reasons we have such a high acceptance rate.

It is also why we have garnered a reputation for building links that offer a tremendous boost to our clients.

3. We respond rapidly to reporter requests.

Did you know that a single request on HARO can end up getting dozens of replies?

Picture a reporter wading through 50, 60, or 70 or more responses. Who has time for that?

With a tight deadline to meet, that reporter is going to pick the first solid response they get to save time.

That means that if you do not respond rapidly to a request when it goes out, you can miss your window of opportunity.

We reply fast to reporter requests, ensuring that you don’t get buried under a mountain of other replies.

That way, we maximize the chances of your pitch being seen and accepted by a reporter in a rush.

4. We write expert pitches.

There is one more key ingredient to standing out from the crowd when using HARO, and that is a powerful pitch.

Writing a strong pitch is an art form in itself. Effective pitches are succinct, direct, specific, and actionable. If possible, they should bring a unique angle that no other source could provide.

If you are new to pitching through HARO, it can take many pitches and many months to figure out what works and what doesn’t.

But we have had years to learn the best way to format a pitch to grab a reporter’s attention right off the bat.

You have better things to do than struggle through trial and error to learn how to pitch.

We can get you the results you need fast with our optimized pitches.

That way, you can keep focusing on building your site and running your business.

Our HARO Link Building Process

Ready to get started? It couldn’t be simpler. Here is what happens when you use our HARO link building service:

1. When you choose your package, we set up an initial consultation. During your consultation, we go over what you do and what kinds of links you are looking for.

2. We check the HARO emails as soon as they appear in our inboxes. Whenever we find a suitable request, we fire off a rapid response. That way, your pitch will be among the first that a reporter or blogger receives.

3. We adapt our tried and true pitch formats to fit your business and your expertise, tailoring each response to offer maximum value.

4. If a reporter selects your pitch, they will reference you as a source in their article with a backlink to your site. You can then reap the rewards of enhanced authority and a significant boost to your SEO.

FAQ:

Q: Can you guarantee results?

A: No, there is no way anyone can guarantee you a backlink with a HARO link building service. But based on our track record, we are confident that we can get most clients backlinks in top publications.

Q: How soon can you get me my first link?

A: Timeframes can vary based on a variety of factors, but (timeframe) is typical. The more frequent requests are in your niche and the fewer experts are competing with you, the faster the process should be.

Q: What are some sites you have built links on using HARO?

A: We have gotten our clients backlinks on sites like (list sites here).

Choose Your HARO Link Building Package