What is PPC?
PPC which stands for Pay Per Click is a form of digital marketing. In this, an advertiser has to pay a fee when someone clicks on their ad. It can be denied as an essential tactic of buying visits rather than earning organic visits to the website. PPC offers significant opportunities for Digital Marketers for boosting traffic or visitors and increasing the rate of conversion. It is significant to have a clear strategy and tactics before driving a PPC campaign. There are a few varieties of PPC ads that include search ads, local search ads, display ads, and remarketing. These ads look like any other ads or contents around them, but they are marked as “Sponsored” or “Promoted”. These ads can get displayed anywhere such as web pages, social media platforms, and mobile apps.
There are several compelling benefits of PPC:
- It is measurable as well as trackable
- A better understanding of customer behavior
- PPC helps in setting up campaigns and create ads instantaneously
- It more budget flexible as you can choose how much you want to spend
- You have various target options such as you can target keywords through search ads or focus on a particular demographic.
Is PPC helpful for small Businesses?
- Being at the top of the search results will enhance your online presence. Sales as well as the traffic to your website. Boosted visibility allows a new business to thrive and become more profitable.
- With PPC, you can select your target audience and get noticed by your desired audience easily
- Google Ads market research tools are made for small businesses. As You may not have the time or the resources to do in-depth research of the market. In this market research platform, you will find all the tools for researching the market with excellent efficiency.
- If your users find your ads trustworthy or credible, you are bound to get more clicks and hence more potential conversions.
- PPC packages for small businesses.
PPC packages for small business:
Beginner PPC package:
- Basic keyword research
- Set up Google Ads account
- Setup of 1 search traffic campaign
- Select up to 50 PPC search traffic targeted keywords
- Setup of all appropriate account settings such as budgets, retargeting, language targeting, etc
- Set up of conversion tracking
- 3 ad variation templates
- Scheduling of appropriate weekly and monthly reports
- Email customer support during the first 2 weeks
- One bid optimization
PRICE = $450 USD
Intermediate PPC package:
- Set up Google Ads account
- Setup of 1 search traffic campaign
- Up to 3 search or content targeted campaigns
- Select up to 150 PPC keywords
- Setup of all appropriate account settings such as budgets, geo-targeting, language targeting, etc
- Set up of conversion tracking
- 3 ad variation templates per campaign
- Scheduling of appropriate weekly and monthly reports
- Four bid optimization
- Keyword optimization end of every month
- Unlimited Email customer support during the first four weeks
- Ad text optimization at the end of four weeks
PRICE = $750 USD
Advanced PPC package:
Detailed keyword research
Setup Google Ads account
Upto % search, content, or site-targeted campaigns
Select up to 500 PPC keywords
Setup of all appropriate account settings such as budgets, geotargeting, language targeting, etc
Set up of conversion tracking
3 ad variation templates per campaign
Scheduling of appropriate weekly and monthly reports
One bid optimization per week
Keyword optimization at the end of four weeks
Ad text optimization at the end of four weeks
Placement Optimization at the end of four weeks
Unlimited Email customer support during the first four weeks
PRICE = $1000 USD
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