In less than 5 years, TikTok has gained the popularity of millions of users every month. Initially, it was created to entertain people by providing funny videos or other kinds of stuff on the platform. In short, people around the globe liked the TikTok social media and failed in love with its features. Now small to medium-sized businesses have joined the platform to advertise their services. Let’s see what are the working Tiktok Marketing Guide 2021 and how it can help you to increase revenues.
The Story Behind Tiktok Creation
The TikTok history is not old, it was started in early September 2016. It is one of the most downloaded social media apps around the globe. Douyin is the former name of TikTok given by ByteDance in China, the developer of the app.
To date, TikTok has achieved around 2billion downloads from Google Play Store and another app store on worldwide devices. In the beginning year, it has earned the traffic of 1 million users on the app. And now it comes under the top 500 domains listed on the Alexa site information page.
Tiktok Statistics 2020
Followed by trending social media platforms like Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, and more. TikTok has now taken the place under the top 10 list of most used social media platforms. Let’s see, why Tiktok is popular in China, India, the US, and other countries.
- TikTok has achieved the milestone of 500 Million users so far.
- Highest downloaded social media app from App Stores is TikTok.
- Most active TikTok users fall below 34 years of age
- India was the first country who gives maximum Tiktok downloads i.e. 500 Million.
- Followed by India, China is the world’s second-largest country who achieved the milestone of over 200 million downloads. The USA is the third-largest country where more than 1.5 Million people have downloaded the app.
- 1 hour is the average time spend is noted for popular social media application, TikTok.
- More than 40% of TikTok users are 16-24 years, old boys and girls.
- TikTok is available in 70 plus languages for the users.
- The most popular videos categories in TikTok app is entertainment.
- Most downloaded free iPhone app is TikTok
- TikTok gives the highest engagement rate comparatively other social media sites.
- Currently, Tiktok has around 800 million active users worldwide.
- TikTok has earned 90% downloads in mobile devices only.
Killer Tiktok Marketing Guide 2021 For Branding
You must have heard a lot of noise about TikTok. It is the app that has experienced shocking popularity in just no time. The app is mostly used by the youth, however, it has been seen lately that old people are also not shying away to get entertainment. It is a Chinese app, first launched in China and become popular all across the world. TikTokTikTok is also in the race of becoming a marketing hub for marketers.
Companies are focusing on marketing on Tiktok as it is the platform where mostly young people participate in a huge number. Marketers are now analyzing the potential size and understanding the Tiktok algorithm. They are analyzing how it does work and how it can be used for marketing purposes.
How Does Tiktok Algoritm Works?
TikTok is using machine learning to determine the quality of every video that users upload on Tiktok. You upload a video on TikTok, now the app will show it to a limited number of users in between popular trending videos.
The role of the algorithm is to measure the number of views, likes, shares, and comments your videos get. Also aiming for 10 views with one like user get less than that the video will either slow down or stop growing.
The algorithm is programmed in such a way that it is triggered by the velocity of the engagement it receives. Having a healthy number of followers doesn’t matter for videos to go viral. It is such a platform where people can get popular by posting a single but worth sharing video.
Outline Your Targeted Audience
It is important to understand the user’s time span in TikTok. TikTok is a platform where mostly young audiences collaborate, which is a good sign for gaming companies or sports companies. You can attract the youth by showing appealing ads to them. The fashion brand is also in the race as influencers try different outfits to attract the audience and get the limelight.
Create a realistic goal as a pillar for TikTok Marketing
Before executing anything on TikTok or other social media platforms, you must be clear about your goal. So, you can scale the result after putting in your efforts for longer days.
Generally, people join TikTok for the following reason:
- To increase Instagram followers
- To divert traffic to Twitter, Facebook or other social media site
- Send traffic to their blog or website
- Increase subscribers on their YouTube channel
- To sale Affiliate Products
- To get popular on TikTok by accepting hashtag challenge
- Insist the users for downloading their Android or iPhone application
- To increase their brand value through the TikTok influencers
Similarly, your dreams would also be one from this list or a bit different. So before going ahead, you must clear out your goal and create a working TikTok strategy accordingly.
Types of account on TikTok
There are mainly two types of accounts that you can create on Tiktok. Both accounts are easy to create and handle by just following the simple steps.
The personal account is very common and you must have seen it on almost all other social media platforms. It’s very easy to create and use for your personal use the way you want to use it.
The second one us Pro Account which Tiktok has recently introduced. However, the account might not fit for users who use TikTok for fun. You can also switch back to your personal account in case you don’t like the new version.
How To Get Your Profile Verified On Tiktok?
Getting verified on social media platforms is a tough task for you. It requires a lot of effort and time and that is why now people are providing the service of social media account verification.
But in TikTok, the process of account verification is entirely different. Beware of the scams, you cannot buy the verification on TikTok and you cannot hire any such person who would. Therefore, do not get trapped and lose your money and privacy too.
It is the Tiktok team that decides which account is eligible for the verification, and they judge the performance on different parameters. The one and only way to get verified in TikTok is to meet the criteria.
··The number of followers added to the account per day between 500 to 2k, means the growth of the followers per day.
··Accounts that are getting more views and watch time. Accounts of users who are featured in media platforms, such as newspapers, TV shows, and magazines.
··Consistent viral content, videos that often go viral. Account verification on other social media platforms also the factor of getting verified in TikTok. Elements To Create Viral Tiktok Posts.
Write An Appealing Tiktok Profile Description
It is very important to write an appealing profile description in your social media profile irrespective of what social media platforms you are using.
Your profile description should be eye-catching because it is the first thing users notice when they click on any profile. Make sure your profile description should contain all the necessary elements that stand out in the Audience. Write who you are and what you do and let your audience reach you.
Sync The Profile Layout With Your Brand Image
Make sure, you keep all your business or brand-related information synchronized throughout the online third-party websites. It includes your website, TikTok, YouTube, Instagram, FB, and other profile creation platforms.
Use More Trending & Relevant Hashtags
Make sure you use more trending and relevant hashtags while uploading any video. Your creativity must appear in the hashtag search where users can easily access your video and watch it.
Hashtags are essential not only on Instagram and tweeter but also in TikTok. So make sure to use more hashtags but they should be relevant to the content of your video.
Create A Content Calendar To Be Consistence
Consistency is will work as a dish garnishing element of your popularity. And to that, you will have to promise yourself to publish the new videos at a certain time or day. And these all can be easily managed by creating a customized content calendar with some brief about the upcoming video creation. It will help you a lot to never miss delivering new videos on time.
Optimize Posts To Promote Your Brand/ Business On Tiktok
When you are in any marketing campaign, you must keep your brand name in front. To sync your content with the brand on TikTok, you must go through all the published videos inside. And then optimize that with a thumbnail and popular TikTok hashtags along with your brand name. You must use the hashtag with your brand or business name as well. So, after getting a bit popular on the channel, users can easily recognize you just by the video theme, thumbnail, tags, and more.
How To Create Tiktok Viral Videos?
There are a lot of ways through which you can create your videos that might go viral. Create a short video but has to be a content-based video. Make sure you edit your video right before uploading it on the TikTok app. Ensure that the length of the video should not be too long but long enough to cover the story and your intention. The quality of your video should be good or in HD and do not miss the hashtag game.
Elements to create viral TikTok Posts
To get the topic to make your video viral, you must check the trending hashtag challenge inside the application. There are some popular dance challenges videos with trending TikTok tags are already there. You can take some ideas from those organic challenges opted by other influencers. You can play with popular music launched inside the TikTok panel.
Applying some sense of humor to make creative stuff will also help you to reach like-minded people. Another idea is selling products in some entertaining ways by applying your skill. Apart from that, you need to observe your competitor like what types of video they are making. Or what type of marketing they and following to make their videos viral on TikTok.
Focus on Influencer Marketing using TikTok Marketing Strategy 2021
A brand gets popularity instantly through the word of mouth medium. TikTok will also work in the same way for you to make your business name or brand viral. And to that, you can contact the top TikTok influencer to sponsor your brand in their channel. If you get success in convincing a few top TikTok video creators then soon, this way of Influencer Marketing will give you instant results.
Run Tiktok Ads For Instant Result
To get some quick results on your special offers, you can go for TikTok Ads. There are mainly five ways through which you can reach the TikTok audience by running your ads. These TikTok ads type includes Top View, Branded Effects, In-Feed Ads, Branded HashTag Challenge and Brand Takeover.
You can opt for one or multiple ads types based on your marketing budget. And then you can reach the targeted users by providing some convincing and entertaining videos.
How Does Pay Tiktok Marketing Works?
The social media app, TikTok allows you multiple ways to market your business, products, services or brand. One such is paid marketing, also known as PPC marketing. In this technique, you need to target the relevant audience and bid for the views. Based on another competitor in your targeted segment, the TikTok algorithm will deduct a certain amount for each view.
Likewise, if you are going for Influencer Marketing then you will have to pay a certain amount based on your negotiation, to the influencer.
How To Outreach Your Tiktok Competitors?
It is important to know about your competitors because it will help you to improve the type of content you create. To spy on the competitor, you can put some manual effort or can buy some paid tools available in the online market.
To track your TikTok competitor’s activity, you can keep watching their videos. You can follow the hashtags they are using and also monitor the day and time consistency of publishing any video.
How Can You Get More Followers On Tiktok?
Providing some funniest and entertaining videos are the prime factor to earn more and more followers. Apart from that, you can also increase the number of TikTok followers by offering some giveaways to them.
You can post some engaging questions and select the top 3 people who have given the right answers. And then you can gift them with your business merchandise.
Likewise, you can plan some other offers to convince the Tiktok users to hit the Follow button for you.
Keep Tracking Tiktok Analytics To Scale Your Performance
After doing all the tasks, you must check your TikTok analytics dashboard on daily basis, weekly, or bi-monthly. It will help you to improve your content further with some new TikTok Marketing Strategy 2021.
How to Earn Money using TikTok?
If you are a popular influencer who belongs to music, politics, beauty, fashion, financial adviser, health, or other sectors. Then there is a huge opportunity for you to earn handsome using through TikTok. You can adopt affiliate marketing to promote and earn some commission in returns.
You can contact medium to large-sized business owners to feature their brand in your TikTok channel. In return, you can charge an affordable amount to them. You can also create videos based on popular TikTok hashtags. If you come to the list of top influencers, then TikTok authorized community will give some awesome rewards to keep you motivated.