In the digital world, there are several platforms to earn money, such as YouTube, Blogging, Ads, and many more. Most of the users indulge on these platforms and no doubt they earned well. But, there is another way to boost the income, i.e. SEO. If you are wondering how to make profit with SEO? Then hold your breath and go through the article.
Earlier, users know that SEO is a tool to increase the traffic on the website. Through the traffic, they run the ads to earn money, a form of affiliate marketing. But, most of the users are not aware that SEO is also a tool to generate money. Might be you are familiar with the keywords, but playing with them in proper planning can fetch the ultimate result.
Statistics of SEO-Business Oriented
1. Most of the users are spending time on the internet and 93% of users access Search Engine.
2. Google is the leading search engine and holds 90.1% space in the market compared to other search engines.
3. Advertiser states that SEO is a powerful tool to generate money. Around 57% of B2B agree with the business output given by SEO.
4. The demand for Content Marketing, a branch of SEO has increased. Around 73% of the marketers agree with the same.
5. Before purchasing a product, users do the homework with the help of a Search Engine. As per the report, 61% of users search for the product online before buying from a shop.
6. The users are moving forward to the organic search result and about 80% of users avoid paid search results.
7. If the loading time of the website takes an extra couple of seconds, the bounce rate increases to 50%.
8. The rate of driving traffic to the website by SEO is higher than any other tools and it is 1000%.
9. The percentage of users using four or more words are 69%.
How Keywords can help you to make profit with SEO?
The keyword is the search that the user do to get the result. It might be a long, short, or, problem-based keyword. The spiders of Google or other search engine crawls the website page and ranks it as per the keywords. So, it becomes an important part of SEO.
You will have to analyze the keyword and if the same is low-competitive. Then you will come to know how to make profit with SEO. If you target a high competition keyword, then you will not get the optimum result. Let’s see the competitive keywords in more detail.
Low Competition Keyword
It is the keyword that brings the traffic to the website having no link building. In short, if you created a new website or stepped down in the competitive market. It is hard to beat the existing beast. So, you need to think about such a keyword that got minimum search.
Moreover, there are only 10 spots in Google SERP and millions of websites. So to make reachable your website to users will be a tough job. At this point, you can go with low- competition keyword as It will bring traffic to your website.
Are you in doubt that long-tail keywords and low competition keywords are the same? Then you are almost right, not absolute right. The reason is that they give the result alike. With the long tail keyword, you will get less competition and the same applies with low competition.
A piece of comprehensive information to get a low competition keyword?
If you want to bring traffic to a website with a long tail keyword, then analyze the competitor’s website. Look from where he/she is getting the traffic. You need to focus on the keyword that is ranking and bringing the traffic to your competitor’s website.
Once you complete your homework, then get any keyword suggestion tool. Then type the input, click on the Go button to get the list of low competition keywords. Now, you need to analyze those keywords and shortlist the one that matches your need.
What is Problem-Solution Keyword?
It is a keyword that is related to the problem that the users face. To make a profit with SEO, such a keyword is not relevant because the user needs the solution. It is not sure whether the user will buy any product or service. The chances for the purchase of the product that may fix the issue are quite less. Because most of the users, either visit the nearby repairing shop or to the retailer to get a new one.
Understand how to make a profit with SEO in few Points
Now, you are familiar with the keywords, their use, and their application in SEO. It’s time to know how to make profit with SEO. Well, the process is very simple and for your convenience, the same is expressed in few points.
Search for low competition keyword
First, you need a low competition keyword, for that you can use Google auto-suggest or Keyword Everywhere. Google auto-suggest fetches the queries that the users are looking for. This will help you to know what the user exactly needs.
However, Keyword Everywhere will give you the statistics of the keyword such as Volume, CPC, and Competition. These data are very important as they tell you about the traffic and the competition. If they are low, then you can go with that keyword.
Know the use of Keyword Everywhere
If you are using the Keyword Everywhere, then you need to focus on the answer portion. If the rate of authority sites offering the answer is high, that means the competition is high. However, if such a rate is low, means you got a forum section where users are answering. Then such a focussed keyword is your low-competition keyword.
Target the Product or Services
Now, look out for the product or service that you want to promote. Make sure to analyze the market carefully. It is just like a share market and you need to know which product will come in demand. Hence, target that product or service. In short, you need to do deep research to get a better output.
Recommend the users about the product or services
Next, recommend the users about that product via an article. You can insert the link of that parent company offering the product. One or two links on the article are sufficient to get the result.
Allow Google to Index your website
Access Google Search Console and request Google to index your page. Through this, you can even reach the top position of SERP via low competition keywords.
If the product recommended by you got the sale, then you will get the commission from the company. Might be the amount will not be too big, but good enough for such small work. The amount range may be in the range of $10-$30/ month.
Well, this method is a hit and trial method where you need to deeply analyze the product that may bloom on the market. Moreover, you will have to give special attention to the low-competition keyword. If everything goes fine, then you can make profit with SEO.
An efficient way to make Google Index your Page?
In the above process, you have to request Google to index the page so that your website reaches the audiences. If you are new to SEO, then you must know the process to index the page.
Step 1: Open your browser and visit the official website of Google Search Console.
Step 2: If you have signed-in to your Google account, then you will be directed to the Google Search Console page. However, if not done, then sign-in with your Google account.
Step 3: At the left panel, you will get the URL Inspection icon, click on it. Then paste the desired URL that you want Google to index.
Step 4: After completing the above task, click on the Request Indexing button located beneath the Search Console bar.
This was all about how to make profit with SEO. If you are good with SEO, then try one time and see the result. However, if you are a beginner, then also you can take a chance as there is no harm. All you need to analyze with the keyword and product.
Affiliate marketing is becoming popular with every passing day. And, with that, ClickBank has seen an uprise within the marketing sector and among the affiliate marketers as well. But if you are new to this, worry not. In this article we are going to debunk all the truths and myths about the platform. Alongside, we are going to learn some easy methods to make money with ClickBank.
Let’s start with the basics first.
What is ClickBank?
For those of you who are unaccustomed to the concept of ClickBank; it is an affiliate marketplace. It is a global internet retailer (as endorsed by the company itself).
But, it is more than an affiliate marketplace. It creates a platform for both the product sellers and affiliate marketers to work side by side. The procedure is easy and does not include complex paperwork, which in terms make it more inclusive.
How does it Work?
God work in mysterious ways; ClickBank doesn’t. Based on whether you are on team sellers or team marketers, the platform is simple to work with. In layman’s terms, it creates the proper marketplace for the sellers and marketers to interact. It becomes easy for the sellers to sell their products, and for the marketers to connect them with their potential customers.
Based on which team you are on, it offers a customized experience.
Platform for the Affiliate Marketers
If you are an affiliate marketer or an influencer, this is the ideal platform for you. All you have to do is register in their official page. Once done, you can right away start creating unique affiliate links for any product you desire.
You do not need to worry about matching any requirements, since they do not ask for anything in particular. It is an open-for-all platform, and anyone can try it out.
This is an easy process to drive traffic, and start making money without any investment.
Platform for the Product Sellers
It is as beneficial for the product sellers, as it is for the marketers. To become a seller on the platform, all you need to do is register on the platform with a one time $49.95 fee.
You don’t have to worry about anything else. Just update your product details on the database, and you are good to go. It will take care of all the e-commerce part, and create affiliate links for the marketers.
One thing that you should be aware of is that it will keep its commission which is 7.5% of sales plus $1.
Now, it’s time to discuss the ways using which you can sail through the platform.
How to Make Money with ClickBank?
The Seller’s Guide
Just as any other platform, you are here to make money through selling products. It is a four steps procedure which starts with uploading product information on the ClickBank database.
But before doing so, make sure to perform a thorough market research. It will help you understand the market better and provide product ideas that are relevant to your target customers’ need.
Next you have to create a funnel to convert the traffic. As the traffic starts to grow, then you can start optimizing the funnel. Once you start making some real profit, you are all set to scale the entire thing.
The Affiliate Marketer’s Guide
One way to make money on the platform is through selling products. But another way is by becoming the bridge between the sellers and the buyers. And that is exactly where affiliate marketers like you come in.
This is the ideal way to make money on the platform. All you have to do is find optimized pages, and start building sales funnel.
The only catch is to find the right product to promote, and to understand the ClickBank metrics. Let’s take a look at the different metrics that the platform has to offer.
This is the average amount that you can expect to earn per sale.
The average percentage of a sale that you receive as an affiliate marketer.
Grav or gravity represents the number of affiliate marketers who have sold a particular product in last 12 weeks.
Avg Rebill Totals:
Averare $ charged by the affiliate marketers as a result of re-bills.
Re-bill% paid to the affiliate marketers.
Now, as we have gone through the basics, let’s make money with ClickBank.
The best part of this method is that you don’t need to invest a single penny. But you get to enjoy all the perks that come with it. All you need is a Reddit account.
Once all your accounts are on place, go to the ClickBank marketplace, and search for “Give it Away”. And what is most exciting about the products listed under this category is that they are free for the buyers. The buyers are only supposed to pay a minimal shipping charge.
And, if you haven’t guessed it already, products likes these sell like hot cakes.
Next you have to choose a product of your liking. Once you have found the product that you would like to market, go to your Reddit account. Search for Subreddits under the product niche that you have chosen.
If the product niche is vast, then you can also post it in the freebies Subreddit section. This is a happening place to market any free product.
This method is quite similar to the previous one. All you need is a Twitter account, which will cost you nothing. You can customize your Twitter account to make it more prominent. For instance, you can give it a name that represents the motive behind creating this account.
Once you have it in place, then again go to the ClickBank marketplace and to the “Give it Away” section. Search for products that you would like to promote.
Get your affiliate URL for the product and use a URL Shortener to shorten the URL before posting it on Twitter. However, sadly not all URL Shortener works with ClickBank, so you can try using Ow.ly, Fur.ly, YOURLS, else you can always create it yourself.
Next head out to your Twitter account and post your affiliate link with a nice picture and caption. Voila! You have successfully created a money-making machine for yourself.
You can also use both accounts simultaneously. Once you have posted it on Twitter, you can always just copy the Twitter link and post it on the Subreddits. It will successfully minimize the workload, which is already bare minimum.
If you are accustomed to creating pins and boards, then this is the ideal way for you to drive traffic towards your ClickBank offers. Even if you are not, worry not. Becuase we have just perfect guide to help you surf your way through.
First, create a Pinterest account, if you don’t have one. Once you have that in place, you are good to go to the next step. Open your profile, create a board. Then tap on the plus sign and start creating new pins. To create the pin images you can use the Canva app.
After creating the images just drag and drop it to the pin section. Then add it to the Board on which you want it go. Now write a catchy title and provide a proper description. Try to use exact keywords to optimize the search results. Most importantly, do not forget to add your affiliate link on the “Add a destination link” section.
The benefit of using Pinterest is that you can create several pins for one product. You can also play around with different keywords to optimize the search results for your pins.
The world’s largest e-commerce platform has an affiliate program of its own, named Amazon Associates. If you want to become an exclusive Amazon affiliate, then you should absolutely check that out.
However, if you want to promote your ClickBank offerings on Amazon, there isn’t any direct method to do so. But where there is a will, there is a way.
For this method again you have to go to the ClickBank marketplace, and then to the “Give it Away” section. Search for e-books here, and upload free samples to Amazon.
At the end of these sample books you can add a message stating “to know more about “title/niche” visit: your ClickBank affiliate URL.
If you have a YouTube channel up and running, then this is the ideal way for you to make money with ClickBank. But even if you don’t you can simply start a channel and get going. All you need is a basic knowledge of SEO.
Start with running a product search. While doing so, opt for a product that is not too competitive, and has a decent payout. Upon finding the product you want to promote, use the Google KW tool to see if the product has at least 100 local searches.
Now run a quick YouTube search with the product name. See if there is a video on the first page with less than 20,000 views. Once you succeed in your venture, contact the seller of the particular product. You can ask them for a review copy, if they decline, you can always use the sales page. You can find the product listed here under the “for your review” section.
If you are a professional YouTuber then you know exactly what to do, and how to make a sale. However, if you are new on the platform, then you can use tools like Camtasia or Camstudio to create videos.
Use the product name for the title of your video, as it helps with SEO ranking. While uploading the video remember to include the title name in description, title and tags. And include your affiliate link in the description with the title – Buy “product name”.
Using YouTube (without creating videos)
First things first, find a product to market, and copy the affiliate URL. Next go to YouTube and search for videos related to your product. Always opt for a video that has a high number of views and has been uploaded on the platform recently. You can use the YouTube filters to find the most relevant video.
Now go to the video that seems the most interesting to you, and copy the video URL. Now the catch is that most of the platform won’t let you post your affiliate link directly on the platform. So here is how you can do it – go to Sniply.io, and create a snip for your product. Add an image that best represents your product and add a name.
Next go to Sniply type and include the YouTube video URL in the URL section. Next you have to create a message for your audience and include your affiliate URL in the button text section.
Be careful while crafting the message, for this is what will interest your audience, and act as “call to action”.
Once done, just click on continue, and your affiliate link will show up on the video.
So, these were some of the most useful and easy methods to make money with ClickBank.
Now, let’s bunk some myths regarding ClickBank.
Myths About ClickBank
The most common misconception that (mostly) new users have is with the compliance policy of the platform. And they even find the product monitoring procedure a bit hectic. So, let’s burst the myths surrounding the platform today.
The Approval Process is Slow and Lengthy
This is a long held myth within the community, and is not at all true. The compliance team usually takes 3 to 5 days to response. You will be required to bet a bottom dollar, after uploading your product details on the database.
Betting the bottom dollar ensures that someone from the team will respond within the first 3 to 5 days. You will receive an email from the team consisting of suggestions, compliance requirements that you need to meet etc.
After making all the changes or doing the needful, you can simply reply to the product specialist. Let them know that you have done the needful. The product specialist will then ensure that you are in the compliance safe zone, and send you a confirmatory email.
The Compliance Team is Filled with Bots
This is another most infamous myth going around town about the platform. People think that the ClickBank compliance team is actually bots programmed to decline products.
However, this is a complete myth. ClickBank compliance team is there to approve your product as soon as possible, and get it up and running. But while doing so, they want to make sure that both you and the platform are legally inclined and there are no loopholes. This in term ensure the utmost security, so that you make money with ClickBank in the safest possible way.
The Platform does not Approve Physical Products
Followed by the first myth, this is another myth that people think to be true, but is absolutely not. It is a platform where you can sell and market both virtual and physical products.
For over 5 years now the platform accepts such products. It accepts gardening products, yoga mats, kitchen appliances, edible products, home appliances, and so on.
All that being said, let’s take a look at the benefits of using this very platform.
Well you can be curious about working with such a platform, when there is Amazon associate. Well, here is why –
This platform offers one of the highest commission, which is around 75%. It works with product sellers, along with product creators. It creates competitive marketplace, resulting high commission for the affiliate marketers.
Liberty to Choose Products
It lets you choose the product that you want to promote. You have complete liberty on choosing digital or physical products from their extensive marketplace and promote the most relevant product to your audience.
You never have to worry about nagging your clients for payment again. The platform strives and builds its reputation by paying their affiliates on time, every time. The different payment options make it easier to make money with ClickBank. For instance the hop link will make sure that you get paid, even if the customer purchases the product after months.
The art of planning, writing and editing web content for various marketing purposes on digital platforms and mediums is content writing. It includes a plethora of things such as writing blog posts and articles, scripts for videos and podcasts. It consists of content on various other platforms such as Twitter, Reddit, WordPress and so on. The professionals who pursue writing for various websites or publications, etc are content writers. There are various types of content writers. They specialize in a specific niche.
What are the different formats of content?
Different formats of content:
Social media posts
Web page copy
YouTube video descriptions
Importance of content
Engaging content is the cornerstone of a successful online marketing campaign. Crafting high-quality content is extremely crucial for your organization as it helps in portraying the credibility of your company. For establishing yourself as a trustworthy expert in the industry, you should be offering rich and authentic content. Content helps in communicating, informing, persuading as well as educating your readers for purchasing a product or service over your competition. Providing high quality content is one of the most crucial things that you can do. High quality content helps for attracting client and creating interest in your business or organization.
Categories: Types of content writer
There are primarily 10 types of Content writers. It’s separate for different sectors. There are various types of content writers who are experts in specific fields.
SEO content writer
Content writing is a fundamental part of SEO(Search Engine Optimization) as well as online marketing. A freelancer or a team of content writers in the company carries out keyword research at first. It is extremely crucial for crafting optimized content such as articles, blogs description and so on. SEO professionals research keywords that are relevant to the topic and make informative content. SEO content has to be precise and lucid. You should divide the into smaller paragraphs and simple lines. Use attractive headlines.
Computer hardware and software, consumer electronics, robotics, biotechnology, engineering, chemistry and aeronautics requires Technivcal writing. User manuals, technical modules, user documents, admin manuals, help files, technical literature and reports use Technical content. You have to have some technical knowledge for being a technical writer.
Communication and Marketing writer
One of the most challenging sector for content writing is marketing and communications.
Some of the most common kinds of contents to write in this sector are the following:
Articles, Blogs, Social media content, Newsletters, Internal and External communications.
You can Also use them for e-mail campaign, e-books, Audio and Video Content and marketing collaterals such as brochures and flyers.
Writing up for marketing and communication is very different from that of SEO writing. This requires a lot of research unlike SEO writing as Communication and Marketing content attract, persuades or compels customers for taking an action.
Publication based and editorial writer
The writers in this sector are responsible for writing books for various academic publication. The books for schools, colleges or higher education are writing by these writers. While crafting this kind of content, the professionals should keep in mind the curriculum of the school or college.
Research and report writer
Reports and research papers are generally very long format of writing. The content has to be of high quality based on various researches across plethora variety of industries and sectors. The writes from these sectors also have to be well versed with the current trends and their effects on people. As a research and report writer, you have to be able to overcome various challenges regarding subjects and deadlines and so on.
Feature writing involves various types of write-ups such as writing columns in Print Media. As well as, Digital space, short stories, satires, poems, features on food and lifestyle and so on.
You have to have a rich vocabulary to be a feature writer as your writing has to cast a spell on the readers. Feature writing consists of various topics such as food, travel, lifestyle, seasonal festivals, personal care and things like that. The readers should be able to connect with the writing. It is necessary to make it sound more personal. Prefer using catchy headings and sub-headings. You must have deep knowledge about the subject that you are writing for.
This type of writing is very similar to marketing and communication writing. This sector has a huge scope of growth for writers.
If you are interested in business writing, you must have knowledge of things like:
How to write sales proposals, memo, official emails, manual writing, concept writing, concept papers, summaries, RFPs(Request for Proposals), etc.
It can be more advantageous for you.
You can acquire knowledge in business development and analysis if you pursue business writing for a significant period of time.
Press Release Writer
Press Releases are developed for making customers aware of various new developments and updates in the industry or within the organization or company.
In simple terms, Press Releases were used for making announcements such as launching a new product, opened departments, signed new mergers.
Press Releases play a role in disseminating news of organized events as well as expanded business. These have undergone a lot of changes although the primary application remained the same. Press Release is an integral part of the sales initiative.
If you are developing a Press Release for any small, medium or large business house, you should focus on sales and marketing your content.
In ghostwriting, the content is developed by a person and it is used by other people by his or her name. In the online marketing world, several agencies offer SEO web content writing under the category of ghostwriting. As a ghostwriter most of the time you will be working under a CEO or CTO.
Of various companies across the industry.
Main challenge you will be facing as a Ghostwriter. You must be able to think like CEO, CTO of top-notch official of a Company.
To be a successful ghostwriter, you have to be well-informed on the topic and craft a state-of-the-art style of content.
One of the most interesting types of content writings is copywriting. It is an extremely competitive field as it is demanding. You have to give your creative best if you wish to be successful as a copywriter. The category of copywriting is extensive. Copywriting comprises writing plethora varieties of advertisements for various mediums such as television or radio advertisements. As a part of your copywriting assignment, you may have to develop appealing punchlines for banners, billboards, flyers and newspaper advertisements. There are various kinds of copywriting but with all the types one thing remains constant that is creativity. You must have innovative imaginations and unique ideas for converting them into reality. As a copywriter, you must have an exhaustive vocabulary and there should never be a dearth of words while churning out catchy phrases.
Types of content writers: 5 skills you need to be a successful content writer?
Do you wish to be a successful content writer? Here’s a list of 5 skills that you must master to stand out in the crowd. We have jotted down a few points for your reference.
You must master different content styles
Each of the writing formats has its own writing style. News is delivered in AP styles i.e. it consists of a summary lead or a descriptive lead. That in itself offers the meat of the story at the very top of the article. Blogging and feature writing is more personal and opinionated whereas an ad copy is short and persuasive. Long descriptions of problems and solutions to those are white papers. Each of them has a different style and as a successful content writer, it is necessary to master various formats or styles of writing.
Identifying a suitable topic
A successful writer is also effective in identifying a suitable topic. You shouldn’t be picking up any random topic. ‘Ideation’ is the marketing buzzword that vividly demonstrates the creative process of finding a subject, title as well as the angle to write about.
Craft original content
It is extremely necessary to craft original content. Everyone expects authentic or original content. There’s a lot of content up there on the internet. As a successful content writer, you have to be a unique voice offering different perspectives. Also plagiarized content is bad for SEO.
If you wish to be a successful content writer, you have to have a few software skills. The most commonly used software by various content writers across various industries are HTML, CSS, SEO and WordPress. Updated SEO knowledge is highly critical for all the types of content writers.
Social media presence
Successful content writers have an active social media presence. Recognition is highly valued and social media is a platform that brings everything within your grasp. The more active you are on social media, the more you will gain followers. People will recommend your content more. Successful content writers are active, public and friendly as well. In a nutshell, Content writers are marketing experts, SEO specialists, on-page coders as well as social media butterflies.
Choose the Content Writer according to your requirements, and they will surely deliver you desired results.
Why are you failing with Facebook Ads & did you get the exact solution? Well, here you will get to know about the reasons and the solutions to this issue.
In the digital world, the business has become easier due to the presence of Social media platforms. The platforms include Facebook, Twitter, Instagram, and many more. Through these platforms, users get the information and also show a deep interest in any product or service. Since the demand for Facebook has increased significantly and around 92% of the marketers are accessing Facebook for their business.
Facebook Ad is an efficient way to boost the business. But if gone with the wrong algorithm, then a negative impact will take place. In this article, you will get the comprehensive answer for ‘Why are you failing with Facebook Ads?’ Go through the same and apply the methods.
If you are running any campaign on Facebook but not getting the result, it means you are lagging behind something. But don’t worry at all because some powerful measures and efficient steps are listed here. The same will bring back your business to the top chart.
Statistics of the Facebook Ads
Facebook sets the algorithm for the advertiser and proper usage of the same boosts the traffic. As per the recent report, more than 1 billion users are active on Facebook. If the proper pattern is not executed as per the requirement of the users, then Facebook Ads will fall.
Improper Audience Targeting
Setting a proper target is the basis of any marketing. It helps you to know the reach of the product. Similarly, on Facebook, you should focus on the specific areas where the audiences seek your product. If the set target is accurate, then definitely Facebook Ads will give you a huge profit.
There are many advertisers on Facebook who fail to cover the right audience needed for their Facebook Ad. Sometimes, they focus on the small areas, or, they target the wrong audience. Such mistakes may lead to the fall of Facebook Ads. In general, most Facebook users, look for information related to day-to-day life. Also, they click on the product they like. This shows that the visionary of Ads to the respective users will enhance the business. Hence, the target is the prime factor of Facebook Ads.
Lack of Quality Ads Copies
Most of the time, advertisers create an ad copy and show what they want. But instead of that, they must focus on what the users need. For instance, in most of the ads copies, you will get an image but fail to get the relevant idea. This means, exact information on the product is required and the same helps the users to know about the product.
In the marketing field, quality and quantity play a key role. The advertisers do not take the quality of the product into consideration that results in the fall of Facebook ads. In most of the ads, the users get to know about the usage of the product and its benefits. But very few goes in the quality section. In short, the value of the product is essential on Facebook Ads.
Lack of Patience
Facebook advertising is also a type of share market, where you will have to keep patience. Just invest the money on Facebook Ad and wait for some time to get the result. Most advertisers think that posting an ad will lead to the conversion of a lead. But that philosophy is not true except for e-commerce sites.
So, a good practice is to run the campaign and wait for the time. Might be initially you won’t get any conversion. But keep patience and the passage of time will give you the result.
Impact of Ads Relevancy Score
The advertisers simply publish the Ads without thinking about the pitching factor. It is very important because the relevancy of an ad gives a clear picture of your offers to the users. Moreover, the relevancy also shows the public interest in ads and increase ROI or lead generation chances.
This is the reason, Facebook has introduced the Relevance Score while running Adwords or advert. Such score lies from 1 to 10 and the last value is the highest. It means, the advertisers must pay attention to the relevancy factors.
In the relevancy score, you must be familiar that, if the score is less, then your campaign cost will go higher. The relevancy score also states about the users’ behavior. For instance, if the users share or like the post, it means the ad is more engaging. However, if the user reports the ad as spam or hides it from the newsfeed, it means the ad is getting a negative impression. This way the score matters and you should think more about the same.
A quick way to increase your relevancy score
To increase the relevancy score either on Google AdWords or Facebook Advertising, you should insert the relevant image on the ads. The images play a key role in engaging the audiences. But you will have to take measures amid posting the ad with an image. For instance, youth will like different images and likewise, the other age group will like different graphics. So, you will have to analyze this factor amid posting an image. If your analysis goes in the right way, then the relevancy score will increase.
To boost the relevancy score, make your ads more engaging. The poor image or irrelevant content makes the users boring. So, you must redesign your ads in a way that engages more and more audiences.
Improper Campaign Settings
Facebook has designed some parameters to optimize the ads. If you had failed to achieve such targets set by Facebook, then this is the reason Why are you failing with Facebook Ads. So, you must focus on such parameters, and they are Awareness, User-friendly Campaign, and others.
In general, the basic of marketing is to make the product reachable to the mass. In short, if you failed to reach the mass via improper campaign settings, then your Facebook ads will fall. So, to avoid such situations, you need to run a campaign to increase the reach of the product. The awareness-based campaign is a good method for such marketers who want to boost the brand. If the awareness is good then the impression on Facebook Ad will increase significantly.
The users always seek the product in a solace manner. If any user reaches your site via Facebook ads and got stuck with several forms, then the impression will drop. Due to the same, Facebook ads will fall. So, you must run a user-friendly campaign so that the users can easily grab your product.
Video is also one of the factors for the fall of Facebook Ads. If you failed to post videos on your Facebook ads, then the reach to the audience of the product will fall. The prime reason is that the demand for videos has increased significantly in recent years. Now, the users like to watch about the product instead of reading about it. So, you can say, a video has become an important tool of Facebook marketing.
Ad Copies and Landing Page are mismatched
On the off chance, if the ad copies failed to reach the relevant page of a website. Then this could be the reason Why are you failing with Facebook Ads. The landing page of any website is also very important. If the user gets disappointed after reaching such a page via Facebook ads, then the bounce rate will increase.
For instance, if any user finds the discount offer on the Facebook ads and after reaching the landing page, found nothing. It means, he/she will feel cheated and due to the same, the Ad performance will get a severe impact.
Moreover, if there is an incorrect correlation between Ad Copies and the Landing page, then your relevance score will be reduced. If the same score gets reduced, then your CPC of the Facebook Ads will increase.
If the landing page is not relevant to the Ads, such as a call to action, and others, then Facebook Ads will fall. However, if you are offering a website experience to mobile users, then the landing page should be good. The information should match with the Facebook ads.
Content is essential for all domains and if the same is irrelevant in the ad copies, then Facebook Ads will fall. On Facebook Ads, you will get limited characters to describe your ads. For instance, the word limit for the title is 25 chars and for description, it is 135 chars. Keeping this in mind, you need to create an Ad that appeals to the users by meeting these parameters.
To create a powerful Ad, your Headline should be a catchy not boring one. Facebook users do not spend enough time on the Ad page. Keeping this in mind, you must create an eye-catching Title for an ad to increase the traffic.
How to play with the content on Facebook Ads?
While describing the ads, you need to play with the words smartly. You got limited words and need to describe the ads perfectly. This smart technique is known as Value Proposition. Moreover, you will have to analyze how the users will react to your ads. If the value proposition is poor, it means the content is irrelevant and you need to work on it.
Even after writing the catchy title and attractive description, your ads fall continues? It means you have failed to mention Call to Action. This is a general phenomenon that enables the users to perform the task after going through the ads.
For instance, if you got perfect ads, but not mentioned any CTA. Then the users may not click on it and will not reach the landing page. If this occurs, then Facebook Ads will fall. So, you need to apply Call to Action on your Facebook Ads to increase the traffic on your Facebook page. Also, ensure to avoid posting incorrect Call to Action statements, otherwise, Facebook ads will drop.
These were the reasons for the fall of Facebook Ads. In this article, you got the proper solutions to increase the traffic on your Facebook page. If you follow them, then definitely your business will enhance. So, before running a Facebook Ad, you must consider these points to optimize your ad. And also, try to avoid the mistakes that have been listed above. Now, go ahead and optimize your ads effectively.
Moz offers certification courses to learn about Search Engine Optimization and SEO marketing strategy. It is important to educate yourself about marketing strategy in this digitalized world to build up an excellent business plan.
Semrush or Hubspot doesn’t offer these kinds of Certification course like Moz is offering to their members.
What are Moz and the Idea Behind its Creation?
Moz is the SEO community that helps to build the marketing strategy and focuses more on running the different SEO campaigns. Creation of MOZ was in the year 2004 for running the SEO service campaign.
Establishment of Moz is nothing but the intent to help small and big businesses to integrate SEO into their digital marketing campaigns.
Moz Certification Course Offers to Learn a Smart Marketing Strategy
In 2016, New Moz SEO Essentials Certification or Moz Academy was launched with the new module of SEO lessons. The course material helps people to learn step-by-step website optimization techniques in a wonderful environment. Moz puts a tremendous amount of effort to organize the SEO certification program that fulfill the requirement of its beginners to expert clients.
Moz SEO Marketing Tool Statistics 2020
It is a free Domain Analysis tool with more than 40 Trillion indexed links.
More than 740 Million keywords are existing inside the database.
Till the date, Moz claims to discover 8 Trillion plus pages.
According to Moz analysis, more than 50% of the business owners are planning to invest in a new strategy in 2021.
Moz free and paid tools are one of the most trusted applications to check websites DA, PR and more at a place.
Moz tools have a collection of features which helps individuals or SEO agencies to rank sites in the local state or global market.
What Do The Moz Courses Include?
Most of the MOZ courses will cover all the necessary topics that you should know and match with your requirement. Along with the courses, Paid Moz Certification Service program is there for you.
Engagement metrics, choice of words, article or post writing guidance are available there in the form of blog and video training and tutorials. It will help you in taking care of your blog or site and achieve the milestone faster like a professional.
Take Moz Academy Courses For Free
It doesn’t matter whether you are running a small business or big. You no need to worry about the feedback, traffic and generating overall revenue in a short time. Moz Academy is offering a free certification course for all users with multiple resources. Either YOU can request to enrol for the SEO certification course or can ask your employee if they are interested. To join that Moz Academy SEO certification program, you o need to pay any cost.
It will cover all the topics right from the introduction & fundamentals. Such as local SEO fundamentals, competitor analysis, market motive, client onboarding, backlink audit & removal, data-free downloads, comment handling, question-answering, and more.
There are a few more topics like technical SEO site audit, Snippet creation, the fundamentals of SEO client processing. You will learn the value of SEO client pitch which is important for passing the exam.
There are two types of products that Moz offers to grow your business and earn more money through SEO campaigns. MozCertification Service will uplift your SEO knowledge level and chances of achieving your goal become high.
1. Pro Moz
Moz Pro is a complete SEO package tool to manage your SEO performance at a place. Using a Moz Pro will help you to understand your visitors or audience along with GA Code tracking.
The tool will work as your partner to check the insight, functionality and identify your visitors landed on your site. To see the MOZ domain authority score, you can use its extension or DA checker tool as a domain authority checker.
You can track your performance and revise your SEO strategy to achieve the goal of bringing your website pages on SERP. You can optimize your Facebook posts, social media stuff, or other pieces of stuff to bring on the user’s screen.
2. Moz Local
Business owners in the UK, USA, India or other countries, use business or personal information including text messages, email address for GMB listing. In the list, most of the owners having multi-location businesses and are providing local or home services to their customers or clients.
For crawling and indexing their Google My Business Pages, they optimize it by adding their store details with unique phone number or NAP. They update the timelines with some whiteboard Friday offers, discount rate or news.
Likewise, Moz local is the second software that focuses more on promoting local businesses from the root using Moz Pro home techniques. You need to first verify your business either with Fakebook or with Google from your IP address.
You can provide PIN number, event posts, street, graph and other address sources for your customer. Such information will optimize your business pages in a short time on the local or state level.
List Of Tools Available With Moz SEO Certification Course
1. Keyword Research
Keywords are the essential and basic research parts of the SEO as it drives the audience or traffic to visit your site. It is the step-by-step process for shortlisting the short-tail keywords and long-tail keywords. You can create a list of most relevant and trending keywords through Keyword Explorer given inside Moz APIs.
Visitors look for on a particular query on Bing or google SERPs using Google Chrome or another browser. So, the Moz Keyword Explorer tool will instruct you to select the right keywords.
While shortlisting the targeted keywords, post or search queries, make sure to do proper research. See today’s or recent trends but don’t opt the duplicate keywords. You can remove the irrelevant search queries from your list using sort by feature in excel file or worksheet.
2. Reporting on SEO
Whether you are a Digital Marketing Agency or you are working to support a small company, agreement & reporting is essential. It is important to create a proper report for different projects to expand digital marketing initiatives.
Reporting dashboard under Moz academy or Moz SEO Essentials Certification will help you to edit framework in a default format. You will learn to check the Keyword ranking status, user time spend, Traffic from star rating sites and more.
There isn’t any limit to pull out the data to fit into the report format. You can take the reference through useful Moz tutorial. You can improvise the reporting format using some menu, box, section, category, head, date, bold lines, spot, star, and more.
Not only LinkedIn but Twitter, Facebook, Instagram and other services are there. On top of SEO, Social media integration is important from the marketing point of view.
3. Building Essential Links
Link building is another topic that is essential for you to learn and understand about the URL submission services. Links are important which helps in ranking the site through white hat SEO techniques.
You will learn to follow insight and tips to create an effective link. Building SEO backlinks is a process that requires more skills than a tool. And Moz will help you to understand it for making your site popular on Bing, Google or alternative search engines.
Inside link building guide, you will learn the use of tools to shortlist high authority sites for creating backlinks. A few examples are Whitespark, foursquare, Google Business Listings (GMB) verified by postcard, feeds creation and directory submission. Others are multi-language translation, credit from guest posting, sitemap creation and robots file creation.
4. Concept of Fundamental SEO
Start with the fundamental, as it is the key to share your site URLs to other places. It’s important to make your base strong and one who focuses on making a strong base wins the long race.
In fundamental, you will learn about placing and targeting the right keywords. You will learn to monitor the performance and keep an eye on analytics data along with the tracking code integration.
5. Optimization of the Page
You can be a winner by optimizing the page attributes for the targeted strategic keywords based on history or popularity. This topic illustrates an overview of the attributes and their importance. It will help you to understand the site crawl and different page optimization tools.
Search Engine Optimisation (SEO) is the process of building quality and increasing the quantity of traffic on a particular website from a search engine. You can do it by yourself or by hiring any staff member or a Search Engine Optimisation Agency instead of getting paid traffic.
You can improve the SEO ranking by optimizing the text or content on the targeted website to maximize the conversion rate and lead generation. It is a long time process but in the end, it is worth giving your effort to optimize On-Page.
There is also a SEMrush SEO certification course in which SEO SEMrush fundamentals is the basic topic to start with.
Mentioning specific meta-titles and meta-descriptions to the website is important. It helps to maintain the changing algorithm for relevant searches and refining of the results of the Search Engine (SERP).
This educational platform provides the New Moz SEO Essentials Certification to the agencies and individual. Like other courses, you cannot win this certificate after completing the assessment but at the end of the specific course.
Separate SEO training teams are there who provides Moz blueprint training or SEO training course.
You can do different courses on Search Engine Optimisation (SEO) like Beginners SEO, Advanced SEO. Also, somebody can opt for Inbound-Outbound Marketing, Keyword Research, and Competitive Analysis.
There is no harm in learning multiple things but keep in mind that the certification fee varies per course learning and certification.
There are many SEO Certification programs and you can choose your best course according to your learning ability. After the successful choice of the SEO course, you need to look for the best institution that provides better education on courses.
It doesn’t matter at all whether you are doing the courses online or offline. The main fact is the taking of proper knowledge about SEO Certification.
How long does it take to get SEO Certification?
The time duration to achieve the SEO Certification depends on various factors. If you are a beginner, it won’t take long and, type of institution also affect how soon you’re going to see the certificate.
The institutions take the exam to qualify for the certification test. The SEO training team are there to help, guide and make you understand all the topics.
Generally, it takes 2-3 months to learn SEO and get the SEO fundamental or professional certificate. It is neither a long process nor a short term course.
Other SEO Certification Providers in the Global Market
Hubspot Inbound Marketing Course
ClickMinded SEO Training
Advanced Google Analytics
Fundamentals of Digital Marketing for market beginners.
Advanced Search Engine Optimisation Certification training for Advanced SEO
Optimize Your Local or Physical Store with Brightlocal
Bright local is a one-stop solution to do local SEO for your business. It is the way to make marketing simple and you can manage your business through citation builder.
Bright Local has the feature of the screenshot of your citation to verify the accuracy. Managing this software is key and you can do it properly with the help of available technical experts to manage your BroghtLocal profile.
Company is giving a free trial service for 14 days and that’s all without giving any card details.
What all does Bright Local provide?
Currently, the Brightlocal is focusing on 4 main things, which are:
Local SEO Tools
Agency Lead Generator
Most of the global digital marketers trust the Brightlocal for optimizing a business or website to bring local traffics. A novice can start creating backlinks on authentic sites with the help of bright local.
You are either a freelancer or a Local SEO Expert, you can save your time efforts from putting manual effort in creating backlinks. One of the most popular Local Search Engine Optimization tool, Bright Local, is capable of doing these tasks automatically.
Thank you very much for reading this article in details with Moz SEO certification and local SEO optimization process. There are several SEO giants like Brian Dean, Tommy Friffith, keep sharing their experience through the blog.
However, if you need any helping hand to optimize your site for global or local business presence, never hesitate to contact us. We have a team of highly-experienced professionals to handle even complex SEO projects to provide a very good conversion rate.
If you’re manufacturing or producing any kind of product then, you need to sell it. How your products reach everyone is a question? Its simple answer is by marketing your product. At present, there are two forms of marketing, and they are independent to each other. One of the two is traditional marketing and, the other is digital marketing.
In Digital Marketing, the internet is the prime mode for the advertisement for the product. It is often termed as Internet marketing. There are many distinguished ways to ads your product online. One of the models that require advertisers to pay the fee or charge every time ads are clicked or opened. That model in general known as Pay-Per-Click and PPC Packages for Big Businesses boost the business.
Search Engine Optimization is the organic way to rank the site on Search Engine Result Page (SERP) or to increase your web page traffic. In Search Engine Marketing (SEM), you need to pay the amount to the advertiser to show your ads to someone.
PPC is one of the best and popular forms in advertising your product on a search engine. The same includes, YouTube, Social Media platforms, or on a third-party site. Advertisers need to bid for the keywords and the ads’ placement which will reflect on the targeted place. Search engines like Google, Bing, and many more are responsible for ad placement. PPC campaign Management is the key to success.
Keyword research and proper optimization to these campaigns will generate amazing numbers for your website.
Know where your ads will show via PPC advertising?
Based on your audience targeting and ad placement methods, it will reflect on several places. For instance, if you are advertising through Google Ads then you have the option to target the placement. A few mentions are Google Search Engine Result Page (SERP), YouTube Channels or videos, and Mobile Application. The other places are third-party websites and email boxes.
There are many Services who are trying to push their sales but PPC works in total different fashion with overcoming new set of challenges.
Some Service providers are charging heavy price to their clients.
PPC is an art the requirements a lot to master and convert this supremacy into a service
PPC Advertising Charges & PPC Packages for Big Businesses
The charges for pay per click depends on various factors. Depends on your bidding strategy, existing competitor, location, and more, it may cost you a higher or lower amount. However, creating appealing ad copies to convince the user will help you to earn higher ROI. Also, with the time, when enough advertising history will be created, the advertiser will charge you a comparatively lower bidding amount.
If we talk about PPC Packages for Big Businesses then it may vary from country to country or cities. To provide a professional PPC account audit, a skilled agency might cost you a bit higher. But will save you a huge amount and from unwanted clicks.
What are the main platforms?
1] Google Ads
Since its launch in 2000, it has ruled the advertising market. Its services are available worldwide and present on many devices. According to the report, there are more than 300000 apps that can host Google Advertisements.
2] Microsoft Advertising
Bing has now become the official Ad running business partner of Microsoft. Bing Advertising system is a service offered in both Bing and Yahoo Search engine. Till 2015, Bing has a 33% market share for Bing Ads only in the United States.
3] Facebook Advert
It is the advertising platform from Facebook. Facebook advert can target in-takers based on demography, age, and gender. One of the PPC Service Agency, which is great for advertising with a billion users.
Stats which influences you to go for PPC advertising for your businesses
 A survey says almost 75% of people say that the paid ads help them easy to find.
 About one-third i.e., 33% of people prefer paid ads because it provides user direct answer to their search query.
 According to a report, click-through rates (CTR’s) of paid ads is 11.4% approximately on Google only.
 63% of individuals or customers clicks on Google Ads.
 Many businesses have a double ROI on what they expense. In simple words, the income is $2 if 1 USD is invested.
 Compared to organic visitors, 50% of PPC visitors are likely to purchase the products.
 In a report of HubSpot, 65% of Business-to-Business (B2B) companies have grabbed the customer through LinkedIn paid ads.
 The facts of Creative Root Marketing, there are more than 300000 smartphones that host Google Ads. These makes Google the best PPC marketing company. It can enhance the PPC campaign and PPC marketing as well because of heavy users.
 Many online platforms can advertise your products. Such online pages are Facebook, Instagram, Blogs, and many more. And, some media streamers like YouTube and many others also can increase the popularity of your products. According to a report, 43% of new customers buy the product by watching product reviews.
 Google says that 70% of millennials like the product after they click on the products’ ad.
 Wordstream states that on average, 41% of ads go to the top 3 on SERP.
In 2021, the top important trends of the PPC model to watch out for
After 2018, the PPC advertising system has undergone some significant and great changes. It continues to evolve more quickly because of new features, tools, target options, and campaign types present on the various online platforms.
Google and Facebook are the most prominent online advertising platforms. So you shouldn’t depend on them only. You should diversify your ad platforms. The diversified platforms allow advertisers to reach as many target audiences.
The engagement rate plays a vital role in marketing to leverage investments. In this, Artificial Intelligence and Automation plays a leading role. The main objective is to build the brand in PPC marketing. PPC management offers a double down on remarketing. An upcoming feature allows the advertisers to deliver the cross-channel ad experience.
Success factors for paid search marketing (PPC)
1] Understanding of your competition
The effectiveness of this system is so high that it became the most popular method. This competition either can be healthy or cannot be healthy. The competitive market makes the bids expensive. Some advertising companies get involved in bidding wars that resemble the bid to exceed the desired amount. Sometimes the bid goes more than 10 dollars or pounds. To compensate for this, professional PPC advertisers are required. The professional can manage the undesired amount.
The SEO doesn’t even charge a penny but, the growth is time-taking. Cost-Per-Click (CPC) varies from low to high depends on the type of professional you’ve hired to bid for ads.
2] Access to Larger brands for Campaigns for running your ad
Those companies which have the lowest budget and, a few ranges of products. It may not be possible to compete with increased lifetime value for them. The larger player you’re, you will get more deals for marketing. So, look for the growth and development of your company.
3] Unlimited Reach to Customers
Maximum of the searchers will not see your advertisement. And the majority see scans and click on the natural listings. The proactive and aware users will reach your ad so, reach is a problem. The target audience should increase continuously.
For that, the unaware audience should see and scan the advertisement. The unaware audience will come in contact when the best advertising agency will post your ad. Many best agencies have PPC management system to leverage the brand value.
4] Proper audience target
The market is full of consumers of different age groups. To reach out to them analyze your product demand to them. The product is different for the different age groups. Before advertising understands the need. Gender is also an important term to ponder while advertising for any product. The same rule applies for gender-wise marketing as for the age-group. Demography plays an important role because people have their needs according to location and language. And, devices also have an impact on the ads because users carry different devices like mobile, PC, and, laptop.
4] PPC can be complex but, effective
PPC model can compete effectively but, complex to set up. Large marketing campaigns need to have the best experienced and knowledgeable advertisers or advertising agencies. The search engines like Google keep updating new facilities. For that, you need to stay notified of an official blog to gain an idea.
Strategies to implement PPC in your Business
1] Budget Management/Review
Sometimes budget gets exceeded the level it was set. At that moment you need to review and re-evaluate the distribution. This causes due to poor optimization for larger campaigns. The competitive market metrics should be also taken into account while assessing the budget for the campaign.
2] Audit your Campaign regularly
The process is simple for experienced but, complex for fresher. So, understand the cost by auditing the unnecessary expenses. The larger campaigns have high budgets and proper management. To boost the growth calculate your cost.
3] A/B Testing
This testing method allows advertisers to improve conversion rates constantly. It is impossible to understand the behavior of the customer virtually. And, most of the campaigns hardly come close to maximum productivity after a successful launch. By implementing this test can improve your performance.
4] Optimise your landing page
The catchy and strong headline helps and compels the visitor to stay with your website or ad. Ads must contain a proper keyword and ad text. The simple, smooth, clean, and eye-captivating design of your content, as well as page, is required. A good page looks trustworthy and much professional. This can set an image of consistency for your brand in the customer’s eye. For being a customer apple eye you need to optimize your landing page.
5] Check your performance on Google Analytics
The tool offered by Google that tracks and reports website traffic is Google Analytics. It is a web analytics service embedded in the Google Marketing Platform brand. You can keep track by using this tool continuously. And, how good your advertising is responding you can also track it.
Benefits of PPC Advertising
1] Great targeting
Through PPC, you can target a bunch of people who looks for products. These customers have a high purchase intent.
2] Low Wastages
With perfect and right keywords, phrases, exact match lines you can target the searchers. You can ensure the ads must show to the only targeted audience.
It is comparatively more predictable than SEO because of traffic volumes, ranking, returns, and costs.
The PPC ads can appear much faster than the SEO. The latter needs a much longer time especially for new sites created. Promotion and branding of the product are relatively smoother in the PPC system through an ad on sites.
The possibility of achieving high ranks and increasing direct visitors to the relevant page is high. It can achieve with the use of a sufficient budget and agency with good PPC skills. The technology used for bidding must be accurate.
6] Higher Conversion Rates
Compare to SEO, it has higher conversion rates by targeting the audience which can affect the growth.
Now, you are familiar with the PPC and its role in the business. In the present era, most of the people are dependent on the internet. The same helps them to buy the product and PPC plays an active role in it. Apart from increasing the visibility of the product, it gives enormous profit to the business owner.