Engaging the audiences is the best way to rule the digital world. The process may be gaming, music, creating memes, and many more. Once the users get indulged in such activities, then their spending time on your website will increase. All such tasks are performed by Discord bots and here you will know about the best Discord bots and their benefits. Moreover, you will also get some useful Discord bots for Digital Marketing, grab it to boost your business.
If you are familiar with Discord Bots, then you might have used this tool on such activities. However, if you are not unaware of this great utility, then you must know about it. The Discord Bots is an essential utility for a business due to its features. Moreover, the best Discord bots listed here will be beneficial your Digital Marketing and allied business.
A Glimpse of Discord Bots and Useful Discord Bots for Digital Marketing
Discord Bots are nothing more than an AI that really works well to engage the audiences. This utility is used by the digital marketer for automated tasks for example Bot chats to resolve the query and many more.
These bots are also used in community building that is useful for your business. Moreover, using Discord bots you can perform multiple tasks on your server to keep users busy. The task includes automated video, music, games, and many more on the server.
While using the bots, when the users realize that they are getting some useful information as well as entertainment. Then they will pay for more and will also share with their friends and colleagues.
Discord Bots- Statistics
1. Discord bots are growing significantly and currently there are around 6.7 million servers that support Discord.
2. The registered users for Discord bots are 250 million and monthly active users are 100 million.
3. In 2020, the revenue generated through Discord bots is $120 million and the valuation is $3.5 billion.
4. $380 million is the total funding of Discord bots and this shows how relevant it is for the business.
5. Each day the conversion on Discord bots is 4 billion minutes and 25 billion messages are sent per day.
6. The largest Discord bot server is Fortnite that covers 571,000 members.
7. The comparison of Discord bots to last year shows that the value has raised to 75%.
Best Discord Bots that are useful for your business
As stated earlier, Discord bots are primarily used for building the community. So, knowing the right one from the bunch is a tidy job. But, here you will get to know about useful Discord bots for digital marketing.
If you want to reduce the manual effort in engaging the audience, then MEE6 is best for you. It is a Discord bot that will welcome your community member. Also, it will assign a special role to them on the server.
The plus point of MEE6 is the customization feature. In short, you can customize the Discord bots as per your need. Moreover, if someone violates the rule of the server, then this bot will kick them off. Isn’t the best part and here you don’t have to scratch your head to do this job.
It is a Discord bot that retains 99.9% uptime which means, it will not get down, and also it won’t let you down. The customization feature is available in the ProBot and you can set the commands as you need.
It is very much helpful in greeting the members on the server and also it has the potential to kick off them. In short, if any new member joins the community, then ProBot will fetch the welcome message. Also, if any member posts the violated images, text, or others, then ProBot will kick him off from the server.
3. Dank Memer
If you have created an entertainment hub for the users, then Dank Memer is good for you. Memes are a good way to spread humor and also give the ultimate fun to the users. Dank Memer performs the same task and you can use various commands on this to engage the members.
4. Community Hubs Beta
It is one of the best Discord bots that acts as a bridge and connects the Discord channel via Hubs. In simple terms, this utility enables the members to communicate with other members of the community.
Let us understand Community Hubs Beta via an example. For instance, if you retain 2 servers, one for SEO and another for PPC. And now want to share the video with both the community on a common subject, then this Discord bot will help you.
It is always essential to keep an efficient communication utility on the server so that members can communicate efficiently. Voicy is the Discord bot that fetches more than 50,000 funny voices from the network. Through these voices, the members of the community will be entertained.
Musiplay is one of the most outstanding and entertaining Discord bots that minimizes your effort to handle the community members. Using this, you can set the commands to post the YouTube video offering the answer to the users’ questions.
Musiplay is the best way to run a YouTube video on Discord. The members of the community can even share the videos with others that helps them to gain additional information.
Through this bot, you can also play music and this will also entertain the members.
It is one of the best Discord bots that paraphrase the sentence completely. For instance, if you have a chat with a member on an Influencer Marketing topic and you got some useful text information. Then at this point, you can’t use it directly but using Quillbot you can paraphrase the content.
Apart from paraphrasing the content, Quillbot offers Word Flipper whose role is to change the words through synonyms.
If you want a fun-loving and entertainment zone for a community, then Spixx is good for you. Using this, you can fetch music, memes, and games for the members through the commands.
Spixx is the best digital marketing utility and the reasons are the command for the games. Using this command, you can engage the user to play a game and can advertise what you want. This is the perfect way of marketing because you are getting completely unknown leads.
9. Giveaway Bot
It is the ultimate Discord bot useful in the games to select the winner. It helps resolve queries and also prevents the other winner to enter into the next giveaway.
If you are running a contest or quiz, then using this bot, you can easily manage all the activities.
A Guide to add Discord Bot on the Server
Now you are well versed with the best Discord bots and it’s time to add it on the server. All, you need is to select the useful Discord bot for digital marketing and then search it on Google.
Once you reach the landing page of the respective Discord Bot, click on the add button and then select your server (admin).
The Discord bot will take some time to add to the server and once the process is done, then you can use it smoothly.
However, if you want to remove Discord Bot from the server, then move to the admin server list. Here, you will get the list of added bots, select the one that you want to remove, and further click on the Ban button.
This was about the best Discord bots and using the same you can enhance your business. Moreover, the listed useful Discord bots for Digital Marketing are outstanding. Hence, choose the one wisely as per your business.
SEO or search engine optimization is the science and art of optimizing your website. This helps in increasing the traffic to your website and hence boosting visibility. The main agenda of having a website is to improve your business. SEO helps in making sure that your website garners the quality and quantity of traffic.SEO is extremely important for your business especially if you have a small business. Hence, you must consider SEO for small businesses.
SEO for small business: The main SEO areas that you should focus on?
SEO is a part of an extensive field i.e. Digital Marketing. When it comes to your small business, these are the specific sectors that you should focus on:
Website: A mobile-friendly and well-structured website for an amazing user experience
Content: your content should be simple and expressive. Your customers should be able to connect with your content. The content should be extremely relevant and unique.
Content Marketing: An informative content aids get you in touch with a wider audience.
On-page optimization: Basic optimization is extremely beneficial. Hence think about your keywords and optimize your content, meta title, meta description and blog title.
Local SEO: Local businesses must consider Local SEO for better visibility around the vicinity and more boosted conversions
Authority building: Link building helps in building more authority on your website. Consider linking more website links from credible and more authoritative websites.
SEO for small business: Is SEO right for our small business
The primary way how people or your potential customers find about your products is through search engines. Search engines crawl through the web whenever there is a relevant query made and find the best results based on the key phrases or the words used by your customers. SEO is always the right marketing approach as it helps your business to get in front of your potential customers. Organic search visibility is the best but you can not completely depend on that. You can also look for other SEO methods such as PPC advertising and other paid methods. These methods are extremely effective for getting fast results. In many cases, a combination of organic visibility methods clubbed with PPC gives you the best results. You can consider the following factors to determine whether you require SEO for small business.
Budget: you have to check your budget and determine if you have the budget that’s enough to compete with your established competitors
Speed: Determine how fast you need your results. If you want to see a fast result, you might consider a paid SEO
Competition: Some search terms and phrases are already used by established brands in your niche. These are the terms or phrases that are very difficult to compete with. Hence it is important to run significant research and choose your words and phrases that you want to optimize your content for.
Key Components of SEO for small business
You have to master the following key components for running a successful campaign of SEO for small business. See a steady upward ascent of your traffic with these fundamentals:
These are the specific words or phrases that your customers type while searching for you or any business in your niche. These keywords are important for figuring out the kind of content that will be relevant and hence useful for your readers or users. A good keyword strategy complemented with constant monitoring of the metrics and regular updates as per the trends is beneficial for ranking higher for the relevant searches.
You have to write content that is relevant and informative to your readers. If your content is not relevant, people might bounce from your website fast. Hence a good content keeps your readers on your page for a longer time and decreases the bounce rate. This improves the rank of your website. The average time that a person spends on the first page of google search results is around 3 minutes and 10 seconds. Therefore crafting a good copy is always a bonus.
A good content marketing strategy comprises crafting blogs or articles that include specific keywords that focus on informing and engaging your audience. This can be a big part of your online strategy depending on the kind of business that you run. It is recommended to create a landing page that comprises all the important competitive keywords with a decent search volume. Make other informative contents and link them back to your landing page via related long-tail keyword phrases. This makes your site easier to be crawled by search engines as well as readers.
The quality of your website is determined by the number of internal links and external links. The quality of our backlink portfolio boosts your rank in SERPs. It is recommended to use links from highly authoritative sites to link to your content. These highly authoritative sites are strong indicators of the quality of your site.
Usability and UX
Optimize your website pages and make them simple and easy to load. A well-designed page that is easy to navigate keeps visitors on your page for a longer time and hence decreases the bounce rate.
Local SEO is a unique and marvellous strategy to increase the visibility of your website in the nearest vicinity where your business is located. You can craft blog posts that are locally relevant and use keywords that are used commonly by the local users for finding your business.
6 tips for SEO for small business
Focus on technical SEO
Technical SEO is the aspect of SEO that is not as much under your control as on-page SEO. Technical SEO helps in optimizing your website that it becomes easily crawlable by search engines so that it is easily visible to your audience. You can have amazing content on your website but if your website takes a long time to load due to technical SEO issues, your readers might bounce faster. A lesser bounce rate is an extremely important factor for boosting the rank of your website in SERPs.
Create a sitemap and submit it to Google
There are various tools and plugins that you can use for creating sitemaps. One of the most popular plugins of WordPress for creating a sitemap is Yoast SEO. This plugin helps WordPress users generate a sitemap automatically and keep it up-to-date whenever you publish new content. You should submit your sitemap to Google via Google Search Console. It is a free service by Google that helps you manage the online presence of your business.
Old pages that do not perform
Keep track of the pages that are not getting traffic. You should analyze your pages and take down the pages that are not performing well as these pages affect the ranking of your website negatively.
Fix broken and old links
Links from credible and authoritative sources are a big factor for ranking your website in SERPs. Hence you should fix all the broken links or old links.
Optimize your image
It is recommended that you should use relevant images. After you add images, you should consider writing optimized captions and also never forget to add alt text as your alt text tells search engines what your image is all about.
One-third of all the mobile searches conducted by people are location-based. More specifically “near me” searches have increased effectively. It is paramount to capitalize on the opportunity of local SEO for small business as Google’s algorithm automatically prioritizes the options that are available nearby. The most essential part of Local SEO is setting up GMB(Google My Business) account. Claim your GMB listing and fill out all the necessary details i.e. name, address and contact number. These pieces of information will flash up on the screen when someone searches for your business. The most unique feature of GMB is the questionnaire. You should consider answering as many questions as you want to as it makes the experience of your users easy.
Before crafting your content, you should consider research on how people are searching for your business. Multiple online tools are available for conducting your keyword research faster and easier. You should search for the relevant keywords that have more search volume and lesser search difficulty. Optimize your content with these keywords as it increases the visibility of your website.
Optimize on-site SEO
On-site SEO is all about whatever is written on the page. The main goal is to create and maintain the interest of your customers on your website. You have to incorporate all the relevant keywords strategically and naturally within your content. Craft the content in a way that makes your website easily visible on the relevant searches.
Optimize page titles and headlines: Your headline is a very important factor for boosting your CTR(Click Through Rate). CTR is the ratio of the number of people that clicks on your content to the number of people that visit your website. Optimize your title as well as headlines with your primary keyword to get easily searchable.
Use proper header tags: You should use optimized header tags. It is recommended to divide your content into smaller sections with a header optimized wit your keyword
Optimize your meta-tags: Every Content Management System allows you to enter your meta-tags. This is a brief description of your blog. This helps search engines crawl and understand if your blog is relevant to your meta description.
Streamline Content Marketing
Content marketing is time taking. It takes a lot of efforts. You should have a specific template and use more visual representations. It is recommended to add more videos on your website as it helps search engines to crawl and find you easily. You can consider sharing your posts and content on social media. Do not completely depend on organic visibility methods, you can also use a combination of paid marketing as well.
Build authority with links
Linking your content with credible and authoritative websites give more leverage to the rank os your website. Google understands the quality as well as the quantity of your backlink profile. Hence it is an indicator of whether your website is worth reading or not. According to research, the number of links attached to your website is directly proportional to the rank of your website. Research for the best links in your niche and do not forget to research the links that your competitors are using for ranking higher in SERPs for relevant searches.
It might feel a lot to do when it comes to SEO for small businesses. But the more you delay, the further you will be from being easily visible. You can use all of the formerly mentioned tips for conducting SEO for your small business for boosting your revenue as well as traffic.
Amazon is dominating the current world and is the leading e-commerce site. Most of the US shoppers have diverted their way to Amazon as they get almost all the products. The products listed on Amazon cover clothing to electronic and is a one-stop-shop. It is beneficial for consumers as well as small & medium businesses.
Amazon became a big brand due to its search result that helps the consumers to get what they want. Now, let’s see different types of Amazon Search Result and how it boosts the business.
Statistics of Amazon Search Result
1. Amazon is the leading e-commerce site and occupies a 45% share in the US e-commerce sector.
2. The revenue of Amazon is increasing tremendously, the rise of $47 billion has seen in a year.
3. 9 out of 10 shoppers check the price of a product on Amazon.
4. Only 2% of shoppers accessed Alexa to purchase a product.
5. Amazon retains a wide range of home appliances and in the past year, it sells around 1.1 million products.
6. Third-Party plays a crucial role in enhancing the Amazon business. More than 50% of such parties contribute to Amazon’s growth.
7. Amazon reached a remarkable height in the traffic aspect. The stats show that it enabled 200 million unique visitors per month.
8. The click on the first page direct to the brand and the proportion is around 80%.
9. 1 million small and medium businesses use the Amazon platform to enhance their business by selling the products.
10. Around 44% of the shoppers buy the product from Amazon at least one time a month.
11. Around 95% of the shoppers knock on the door of Amazon once a year to get the desired product.
12. Around 85% of Amazon sales come directly from Amazon Basics.
How Amazon Search Result Differs from Others
Like other search engines, Amazon is quite popular among users. Even the stats prove it, around 54% of the product search comes from Amazon. At present day, consumers are more dependent on this giant. The figures show that around 44% of consumers buy something from Amazon once a month.
Amazon is the ultimate and most profit-oriented platform for small and medium businesses. The reason is they get the best profit and sell almost 50% of their product on Amazon. Now, you may wonder how they are getting the profit and what is the search algorithm of Amazon.
Amazon Search Research Pattern
Amazon has designed a unique pattern of the search. The same helps the consumers to get the desired and associated products. Amazon search result depends upon two major factors. They are Search Algorithm and Advertising Strategies.
Why Search Algorithm?
The search parameter of any engine is very important and the Amazon search engine is unique. The A9 algorithm of Amazon finds and analyzes the search volume as a search of high volume feature ample elements. These elements are the product suggestions that help the consumers to shop as per the need.
For instance, if you shop for a shoe, then you will get the socks’ recommendation. This will trigger your mind to get additional products related to the shoe. This was how the search algorithm played its role.
How Advertising Strategies play a key role on Amazon Search Result?
The advertising strategies give a new search look to the consumers. It showcases the targeted keyword or specific search related to the product. For instance, the ad will show sports shoes instead of common shoes. The advertising strategy is to target the particular keyword that will help the consumers to buy the product.
These were the two essential factors of Amazon’s search. Moreover, there are different components of Amazon Search that bound it tightly. These elements are quite helpful for the consumers. It is beneficial for the businesses too, as they got various modes to show the ads.
Elements of Amazon Search Result
There are few elements of Amazon Search Result that are outstanding. Let’s see them all so that you can get comprehensive info on each element.
It is a kind of Amazon ad that features on the top of the Amazon page. At a time, it features 3 products on the search page. These products help the consumer to get it without giving much effort to the e-commerce site. You can get the sponsored brands on the top, alongside, and within the search page of Amazon.
The conversion rate of sponsored brands is 3 times higher than Google Ads. This figure clearly shows that the consumers are heading directly towards Amazon instead of Google Search for purchasing the goods.
Sponsored Product Ads
Sponsored Ads is also a kind of advertisement that features on the Amazon Search Page. As per your search on Amazon, you will get the sponsored ads. Like Sponsored Brands, sponsored product ads are also available on the top, alongside, or within the Amazon search page.
The sponsored product ads are very (important) than other elements of Amazon Search. This is because it gives the probability that clicking on the sponsored ads will convert the lead to a business. In short, if you click on the sponsored ads, then the probability of buying the product showing on the ads is high.
Amazon Exclusive Brands
Amazon retains a wide range of exclusive brands and together they give a huge profit. Its top-rated brands show the products relevant to the consumers. For instance, if you search for Washing Machine, then you will get an Amazon suggestion. It includes the brands, washing machine utilities, and many more. The filter of brands and specification of the product in a more precise manner enables the consumer to purchase the product effectively.
Amazon Choice is a great feature of Amazon Search as it gives ample information about the product. The same includes, competitive price, rating of a product, purchase rate, and many more.
Amazon Choice appears in two forms, and they are Badge and Carousel. In the former, the consumers get the product listing at one place symbolized as a badge. That gives some information such as price, specification, and others. This data helps the people to purchase the product in no time.
Moreover, Amazon Choice appears in the Carousel form that showcases the top products. The shoppers get the idea of the product due to the presence of a price list. The same helps them to distinguish the best product from the others.
An expert view is always good to judge the product. Amazon retains the verified experts that provide the reviews of a product. They offer comprehensive information about that product, how to use it, and others. The comprehensive information, help the users to purchase the product efficiently.
Organic Search Result
Amazon offers an amazing search result that is relevant to the consumer’s search. It gives the best search result that enables the user to do the shopping smoothly. This shows that Amazon’s search algorithm and patterns are quite advanced compared to other search engines.
The algorithm focuses on almost every essential parameter that is useful for the consumers. They are price, specifications, reviews, rating, Title, product descriptions, and others.
This was all about Amazon Search Result and the algorithm that is directing Amazon to boost its business. The advanced algorithm of Amazon, i.e., A9 triggers the traffic by enabling the shoppers to get what they want. Even the stats also show that 54% of the users move to Amazon than other search engines to buy the product.
Blogging is a very essential tool for building your website or brand authority. Today in this blog we are going to examine how guest blogging works. We will talk about how you can make the most out of guest blogging opportunities. In this article, we will walk you through what is guest posting ad the benefits that it has for SEO. We’ll go through the benefits and also look for how to execute a planned strategy for Guest Posting.
Guest posting: definition
The act or the tactic of contributing blogs posts or content to another person’s website is known as guest posting or guest blogging. In the guest posting, the writer acts as a guest or a contributor author and writes blogs for websites that don’t belong to them. Generally, guest bloggers write for similar blogs that are within their niche or industry. Click on this to have a better understanding.
Guest blogging is one of the best tactics of marketing. It is a symbiotic tactic as it benefits both the writer and the publishers. Audiences enjoy and appreciate relevant and high-quality content. The potential benefits of guest posting are as follows:
Guest posting is one of all the important strategies for boosting the SEO of your website. If you want to rank higher in SERPs, you must start writing guest posts. Here are a few ways how guest posting benefits SEO:
Instant exposure to target traffic
Contributing to other blogs will always pique your audience’s interests. If you have written a quality blog, you will start driving more traffic. It’s obvious that it will start to help you to gain traffic from the moment it goes live. Make sure that you optimize your landing page as well as your CTAs as it helps in boosting the conversions for your business.
Several websites that have guest posting opportunity have communities that involve contributors from various respective niches. In such communities, the contributors brainstorm trending topics and potential topics. Previously getting in touch with influences was difficult but via guest posting communities you can also participate in various email threads. This helps collaborate with other co-authors. Hence, you can expand your network via guest posting
Boost social media shares
Social media shares are the best way to grow your online reach exponentially. The more shares your content gets, the more value it’ll have in the eyes of your audience. Research and pick up websites that are socially active. Share your guest posts with such websites. It is obvious that you will earn a lot of shares on your content. Always consider embedding shareable contents on your guest post as they help in getting more engagement over social media.
Besides increasing the number of shares, guest posting is also helpful in increasing the number of followers on social media. Contribution to an authoritative brand improves your position in the eyes of your audience and turn, makes people vouch for your brand. In most of the guest blogging profiles, you get to customize your profile. Hence, you can add your social media links. This helps in establishing authority and credibility and easily drives people to your social media accounts. Ensure that you post relevant content regularly. Consistent posts related to the relevant interest of your audience will help in boosting your number of followers.
Improve your online authority
The online market works on your authority. You must build the authority of your brand as your current as well as potential customers will trust you base on that. By contributing to other authoritative blogs, you can always win the trust of your audience. It is a chance to prove your credibility as a source of information. It helps your audience to understand that you are recognized by other reputed brands.
Strengthen your backlink profile
Most of the blogs allow you to leave at least one link to your website. As there’s no monetary compensation for all your hard work, you can add a link of your website on your guest post. All you can do is leave a good keyword optimized link along with your blog. You can also leave a brief brand mention. A mention of your website on an authoritative website can help leverage your position and make your content more discoverable. It benefits your SEO and makes your content more index able by Google and other Search Engines.
Build brand awareness
Guest blogging is a great way of building your brand authority in your niche. Try to share more content that is relevant as well as unique. Add more information about what your company does and ultimately how it is going to help your audience. Add value to the lives of your audience to get more conceded with them. Try to instill your brand’s voice in almost all of your posts as this helps in making your brand more recognizable.
Generate quality leads
One of the most fundamental goals of strategizing a great content for your guest posting is to acquire quality leads. You should always pick up relevant websites with higher authority. Aim for such websites that already have a steady flow of traffic. It helps you connect with people who are already interested in that you have to offer. When you are developing the page that brings you traffic, always emphasize actionable steps. These steps should be related to the guest post that you have submitted to another blog.
Shorten the sales cycle
You have to be smart while you are picking up topics for crafting your guest post. The biggest challenge for all the content marketers has been the sales funnel. When you share your content via popular blogs, you are increasing the familiarity of your brand amongst your audience. Hence, you are shortening the whole sales cycle for your products as well as services. Rather than potential leads coming to your site, you are introducing your brand’s value propositions via contributing to various guest posts.
Sharpen your content marketing skills
The best way of learning content marketing is by deploying various strategies. For guest posting, you have to craft a good content. You have to develop a content research. Adopt the right voice for your content for the right set of audience. Also perform influencer outreach and so on. By launching a guest posting campaign for yourself, you are signing up for improvement. Guest posting also helps you in positioning yourself for growth at every facet of content marketing.
Guest posting strategy: a better understanding of execution
It is important to build a proper guest posting strategy for achieving more visibility, traffic and so on. Framing a successful guest posting strategy includes multiple steps that will help you set up clear goals, expectations and standards. These help to decide the best opportunities that will be best for you besides setting up a good foundation for your website. In the rest of the article, we will walk you through various steps for crafting a successful guest posting strategy.
Determine your guest posting goals
Find guest posting opportunities
Qualify guest posting sites
Develop blog posting topics
Create the perfect pitch
Write a post worth publishing
Follow up on your work
Track your results
Now we will elaborate on each of these points for your better understanding.
Determine your guest posting goals:
Like every other marketing strategies, a good guest posting strategy also comes with planning. It starts with setting up goals about what you want out of it. Outlining your sets of goals help in creating a clear roadmap for reaching your goals. When you know what you want out of your guest posting, it will be easier for you to identify the best opportunities available. The thing that can be achieved through guest posting are:
Increased brand awareness
Introduce your projects and services
Improved visibility on social media
Improved traffic quality and quantity
Gain more leads
Find guest posting opportunities
After determining your goals, you have to determine guest posting opportunities. If you are finding any difficulty in finding opportunities for guest posting, you can use the following tactics:
Start looking for websites that publish the relevant content to attract your audience
Find similar sites to these sites that allow guest posting
Check out where your competitors are posting
Qualify guest posting sites
Once you have listed out your potential guest posting sites, you have to start qualifying them. Pick up the blogs that will accept your guest post and will contribute towards your guest posting goals and strategies. Make a set of criteria that aligns with your goals. Look for websites that have the following;
Same or similar target audience
Desired size of the audience
Drive the desired amount of traffic
Strong search authority
Develop blog ideas
Brainstorm a few ideas for your guest post. The topics should meet up your goals as well as serve the needs of publishers and readers. Make topics that align with the interest of your audience. Certainly, you don’t want to frame a topic that has been already covered. Via guest post, you have to fill up the content gap and content needs.
Create a guest post pitch
You have to catch the attention of the publisher for getting your guest post published. Here are a few steps that talk about what you should do for getting your guest post noticed.
Find the correct person or a point to contact
Read the guidelines of guest posting
Craft a compelling subject line
Have a personal touch. Avoid any promotional intonation.
Talk about the benefits that the publisher will reap from the guest posting
Add proof your the quality of your writing. Add some links to your previous works or some guest posts that you have already written.
Write a post worth publishing
A publisher will like your content only if your post is publish-worthy. For crafting a content that is publish-worthy you can do the following:
Follow the guest posting guidelines of the website
Don’t make your content sound promotional. Make it more informative or give it an intonation that your audience desires.
Add value by offering more informative takeaways
Proofread your content and avoid plagiarism
Add a link to your website page in your guest post
Add a bio to help your readers get more insights about you
Once you are done submitting your guest post, you have to take follow-ups actively. To build a good connection with your publisher, help him manage, publish and promote your post. Share your guest post on social media for promotions. Be active on social media and respond to various comments. Link your guest post to your website.
Track your guest posting results
Like every other marketing strategy results, guest posting results have to be tracked as well. To understand the results that you are gaining from quest posting, you have to measure the results. This helps in strengthening your guest posting strategy. Use metrics to track and monitor your marketing ROI on each of your guest posts.
Make a list of your posts with names of the websites, the live link as well as relevant marketing KPIs. Track metrics that are relevant to your goals of guest posting as this helps in identifying the sites that helped you reach your goals. These metrics will include the following:
Now that you have gone through our blog, you can start strategizing your guest posting plan. Guest posting will support your SEO, marketing as well as PR initiatives. You can use the formerly mentioned guest posting strategies for building your brand awareness, drive more traffic to your website and generate leads.
The best WordPress themes help to load fast and quick as you grow your site with time. Plus, you gain access to a fast WordPress theme 2021. It does not mean that you have to pay for an expensive theme. There are several options available for all your needs and budget. The article will aid you to select the quick and fast WordPress theme to introduce a fast-loading. Also, Highly customizable and SEO-optimized WordPress website for you. The right WordPress theme for 2021 will make sure that you sit is secure, fast and reliable at all times. It also offers an optimal experience for user. It turns to help you to get more- organic traffic.
What to Search for in the WordPress Theme That Loads Fast For 2021
Let us accept it, nobody wants a slow loading site. It increases bounce rates, affects our user experience and reduces sales and conversions. Both Google and Facebook recommends that the importance of fast-loading web pages and now stories (web-pages) and favor website that loads quick.
Research suggests that the bounce rate increases by more than 50% for each additional page speed increase for 1- second. Also, visitors visit more than 6 pages when page load time is 2 seconds as compared to 8 seconds.
Google says, Pagespeed is something that is the most crucial for search engine ranking for SEO
You see there are different factors to make sure that your site loads fast. Any WordPress theme that you select to install on your site must ensure that it needs less resources and loads quick.
Flexible Features Of Customization
When you build you site and add more functions, your theme must give you the option to personalize. And customize depending on your requirements or your visitors needs.
Your needs will change with time as you scale your business. It is necessary to make sure that the WordPress theme is a rich-feature. And you should add more updates and content to your website with time.
Most of the WordPress themes for 2021 include to create a child theme or download it. The advantage of installing and using a child theme is that it aids your speed up and efforts of development. It also helps if you add new features and update your website regularly.
Page Builder Compatibility
Not so long site-building was expensive, laborious and time-taking task that needs tons of coding. You had to be proficient in CSS, PHP and HTML to build an operating website. It needed the help of highly experienced and professional developer.
But, all thanks to the rise of WordPress Page Builders!
Designers and Web Developers can now launch and create sites incredibly fast. As a result of this now creating more customers and generating more income is easy.
There are different Page Builders in the market. You have to make sure that any WordPress theme is compatible with the page builders you select to use on your site.
Plus to the theme, your WordPress site needs a slew of Plugins of WordPress. It includes WP Rocket for caching, Yoast SEO for SEO and Learn Dash for creation of course.
Any WordPress them you select should be compatible with the most recognized WordPress plugin you might use.
Any theme for WordPress you install must have all the important details to aid you use. And install that software- install guides, support forums, FAQs, adequate documentation and tutorials.
How You Should Test For The WordPress Themes That Loads Fast
To search the WordPress themes that loads fast, you have to set up a test site on a droplet using PHP 7.4
The test website has no plugin installed or optimization performance. It only has the default post of Hello World.
To test each theme, you have to install the theme and test the homepage default. It is the blog archive page that lists the Hello World Post.
If a theme suggests additional plugins, you need not install those plugins.
This is the fairest method to do things as it puts each theme on equal footing. Of course, if you import demo theme content, your website will get more weightage so the method is not at all perfect. But, it offers the out-of-the-box performance to each theme.
In scenario, where a theme provides both a paid and free version, you can use the free version. To test each them, you must run through.
·GTmetrix that offers Yslow scores and PageSpeed Insights and information on file size and HTTP requests
·Google web development technique that uses lighthouse and offers a score between 0-100 in four separate categories: Best Practices, Performance, SEO and Accessibility
Remember that the screenshot for each theme is not representative of the actual page that you will test. Note that testing the default theme, it is not a vital demo website.
Statistics and Facts about WordPress
·Over 60 million individuals choose WordPress to power their blog or Website
·Similarly, WordPress powers over 75 million websites on the web (WordCamp)
·Search Engine Journal study demonstrate that the WordPress share of the global content market management is 60.2 per cent
·W3Tech says that WordPress powers 37.8% of the internet
·Google trends suggests that in December 2018, there were 30 million Google searches for WordPress.
·Google says that a Google search of WordPress offers you about 2,060,000,000
·WP Begineer research show that 14.7% of top 100 sites are powered by WordPress
·WordPress data says that over 409 million individual view more than 20.7 million pages of blog on WordPress.com each
·Websitebuilder study recommends that WordPress is 10x more renowned than Joomla. Also, 8.9 times more well-recognised than Drupal.
·Tens of thousands of new WordPress.com websites are created every day as of 2020
·WordPress says that WordPress.com visitors produce about more than 136.2 million new blog posts
·There are 77.7 million new comments every month as WordPress data showcase
·More than 1014 WordPress websites and 496 Woocommerce stores join every day and almost 10 million sites tracked by W3Techs
·WordPress has more monthly user visitors than Facebook and the same as Amazon less than 25x individuals on staff.
Glimpse of WordPress Theme
·WordPress has a 60.8% share in the CMS market
·WooCommerce holds 22% of the top 1 million e-commerce websites in the world
·There are more than 55,000 plugins features for the WordPress Plugin Directory
·WordPress holds 14.7 per cent of the top websites of the world
·More than 500 websites are built every day by using WordPress. While only 60-80 every day are built on channels such as Squarespace as well as Shopify.
·The most renowned and widely used content system management in the world now powers 40 per cent of all sites on the internet. But there are a few outside the community of the most trustworthy WordPress visitors understand the story of how it started.
Let us discuss the top 10 WordPress Themes That Loads Fast For 2021 that includes:
GeneratePress is maintained and created by the talented team at Tom Usborne GeneratePress is used now on over more than 200,000 sites
·Plugin Compatibility-It is built by using the WordPress standards of coding and will start work with most of the WordPress Plugins
·Page Builder Compatibility- GeneratePress works with Elementor named Beaver Builder
·SEO Optimized- It is built in schema.org and validated HTML structured information
·Customizations: WordPress customizer makes editing easy with real-time live-preview
·Responsiveness:It works well across all these devices. Also, it is compatible with Autoptimize for modification and caching
·WooCommerce Compatibility: It is the only premium version available that has additional options for customization for WooCommerce. It is highly-customizable and there are different options available such as fonts, featured image, colors, headers, typography, sidebar, footers and sidebar.
Plus personalized options are also available in the premium version- additional blog options, advanced menu options, additional color options and WooCommerce customization.
·Multilingual support: Yes, it is the theme that is translated in more than 20 languages and supports right to left (RTL) languages
·Child Theme:You can download theme of child
Astra theme is maintained and created by the dedicated team at Brainstorm Force. It is now used on more than 1,000,000 sites and has more than 4732 five-star ratings.
·Page Builder Compatibility: It works well with Elementor, Visual composer, Brizy, Divi, Gutenberg, Beaver Builder, SiteOrigin. Additional integrations or add-ons are available for Beaver Builder and Elementor.
·WooCommerce Compatibility: Both Astra Pro (premium version) and free version named Astra are compatible with WooCommerce. It comes with pre-built breadcrumb functions that help you offer simpler user navigation for your e-commerce portal.
·Plugin compatibility: it works well with most of the plugins of WordPress. Also, additional integrations with Toolbox, LearnDash, LifterLMS
Also, WooCommerce customization options are available in Astra Pro- Gallery options, a dropdown cart, grid settings. Sales bubble styles, off-canvas sidebar, infinite scroll, distraction-free checkout and many more.
Responsiveness — The theme is fully responsive and works well on tablets and mobile devices.
SEO Optimized — Yes, The Astra theme comes with built-in schema markups making it an SEO friendly theme. Also, it integrates with popular plugins of SEO such as Breadcrumb NavXT, Yoast SEO and RankMath
Customizations — WordPress customizer with real-time live-preview makes editing easier.
Astra is fully customizable theme. And there are many options available such as layouts, archives, colors, widgets, blogs, headers, menus and footers
The premium version has additional customization options available in the Astra theme such as enhanced color customization options, multiple header designs. Also, more than 800 Google fonts, white labelling options and flexible footer layouts are also available
Child Theme — You can download a child theme easily
Multilingual Support — Astra theme offers both translation and right to left language option. It allows you to translate your them into another multiple language simply by adding a portable object. Also, MO or machine object language file is needed to translate language.
Sydney is the theme that is maintained and created by aThemes. It is used on over more than 200,000 websites.
·Woocommerce Compatibility:It is the only premium version named Sydney Pro that is compatible with Woocommerce
·Page Builder Compatibility: It works with most of the page builders such as Beaver builder, Elementor, Visual Composer and Siteorigin. It also offers a special integration with Elemontor.
·Responsiveness: It works well on any device. It also provides Cross-browser support such as IE9+, Chrome, Opera or Firefox.
·Plugin Compatibility:It follows WordPress coding the best guidelines, that makes sure it works well with most of the plugins of WordPress
·Customization: WordPress customization option with real-time live preview makes editing more easy with Sydney theme.
Sydney allows you the option to personalize multiple elements of your site such as blogs, footers, typography, sliders, background images and headers. The Sydney theme comes pre-packaged with more than 600 Google fonts. Also, there are 12 custom widgets options available.
The premium version named Sydney Pro of Sydney theme includes some additional header options. It has custom Elementor blocks that includes pricing tablets, carousel and timeline.
·Multilingual support: The Sydney theme offers 100 per cent translation support. It also helps to transfer important files fast. It allows integration with Polylang.
4. Page Builder Framework.
The Page Builder Framework theme is established and created by David Vongries. Today, it is used on over more than 10, 0000 websites.
·Woocommerce Compatibility:The page builder framework theme offers Woocommerce layout change option. It comes with Pre-packaged with different personalized options that include Product Page, Woocommerce cart menu and shop page.
·Page Builder compatibility:The works with most of the page builders. It includes Divi, Gutenberg, Beaver Builder, Siteorigin, Brizy. Also, visual composer, Thrive Architect and Elementor.
·Plugin compatibility: It works with most of the plugins of WordPress. It offers a dedicated integration with some plugins. It includes WP Compress, MailOptin and Rank Math. The premium version is linked with TypeKit.
·Customization: WordPress customization with real-time live-preview feature helps in easy editing.
·SEO optimization: Yes, it follows the current web standards of Schema.org and HTML5. It is also adaptable with renowned plugins of SEO. SEO plugins include SEOPress, RankMath and Yoast SEO.
·Responsiveness: It works well and is 100 per cent mobile responsive. It operates on any device.
Page Builder Framework is completely customized and there are different options available. It includes typography, headers, layouts, widgets, colors, footers, blogs, custom sidebars and menus.
The theme comes with its icon font. There is also short codes available to use on YouTube videos and social media icons.
Also, customization options are present in the premium theme. It has type kit integration, custom fonts and additional features of WooCommerce.
·Multilingual support: The plugin is fully adaptable with WPML and translation ready
·Child Theme: You can easily create and download a custom theme version for child
It is maintained and founded by the team at OceanWP LLC- the Ocean theme is used on more than 5 lakh sites
·Plugin compatibility: It works with most of the plugins of WordPress. It also offers a direct integration with MailChimp.
·Page Builder Compatibility: It works with most of the page builders. It includes SiteOrigin, Divi, Beaver Builder, Visual Composer, Thrive Architect, Elementor, King Composer, Brizy.
·Customizations: WordPress customization with real-time live-preview helps to edit easily
·Responsiveness:The theme is fully responsive and works on all devices
·SEO Optimized:It is compatible with renowned WordPress plugin SEOPress
·Woocommerce Compatibility: It is compatible. It has pre-built with enhancements to aid build a seamless e-commerce experience. The out-of-the box Woocommerce option includes Product quick view, Native Cart Popup and Off-Canvas Filter. It removes the requirement to install add-on feature or extensions.
OceanWP is fully-customized theme. There are different options available. It includes colors, blog, menus typography, footers, layouts, headers and widgets.
The premium theme allows you to personalize your site using the extension bundles.
·Child Theme: One can download a child theme
·Multilingual Support:OceanWP supports right to left language. It also offers renowned language plugin such as WPML or Weglot.
Schema is supported and created by the Marketplace MyThemeShop.
·Woocommerce Compatibility: It provides the premium theme with additional customization options for WooCommerce
·SEO optimization: It comes pre-built with Schema support and Rich Snippets
·Responsiveness:It works well on all browsers and devices. It is fully responsive.
·Plugin Compatibility: It is adaptable with most third party plugins
·Customizations: The theme is installed when it is activated. It offers you to personalize different elements of your sites. It includes background images, social buttons, headers, colors, social buttons and footers.
·Pager Builder Compatibility: It works with Elementor
·It also provides an insert advertisement option easily
The theme has pre-packaged with more than 600 Google fonts. It has different pagination options. It comes with AJAX search feature.
·Multilingual support:The Schema supports RTL languages and translation ready option
·Child Theme: One can download a kid theme
It is maintained and established by the team at Elementor. The theme is used on more than one lakh sites.
WooCommerce Compatibility: It is used to build e-commerce sites when used in combination
SEO optimization: Yoast SEO integration with Elementor page builder
Responsiveness: It supports well with any electronic device
Plugin Compatibility: It supports all renowned plugins of WordPress
Customizations: Personalized or any design changes are controlled through plugin of Elementor page Builder. The theme provides no design, no sidebars and no settings page.
Page Builder Compatibility: It is suited for Elementor page builder. The feature is compatible with Gutenberg and Elementor versions.
Multilingual support: It works with translation plugins. It is easy to create RTL websites and create multilingual support.
Child Theme: You can download a kid theme
It is maintained and established by Themelsle. It is now used on more than 80,000 sites.
·Customizations: The WordPress is personalized with real time preview. It helps in better editing.
·Page Builder Compatibility: It works with most of the page builders. It includes Brizy, SiteOrigin, Beaver Builder, Divi, Elementor, Visual Composer.
·Responsiveness: It is compatible with AMP for WordPress. It helps with your web pages to create an optimized mobile and faster experience.
·WooCommerce Compatibility:It supports breadcrumbs for WooCommerce. It helps for easy and simple navigation for user.
·SEO Optimization: It supports renowned Plugin of SEO. Plugin includes Breadcrumb NavXT, Yoast SEO, SEOPress and RankMath.
It is highly personalized. There are different options available. It includes background, sidebar, footers, fonts, blog, typography, colors, headers and buttons. It comes with more than 50 ready-to-import templates.
Personalized options such as LifterLMS integration, white-labeling feature are available. Also, Elementor add-ons, Custom layouts and TypeKit Integration is available in the premium version.
·Multilingual support: The extension is ready for translation. You can use any RTL languages.
·Child Theme: You can download a kid theme
It is found and maintained by aThemes. The theme is used on more than 10,000 sites.
·SEO optimization: It is fully SEO optimized theme
·Responsiveness: It is fully responsive. It works well on any device.
·WooCommerce Compatibility: It is adaptable with plugins. The Elementor plugin should be installed after activation. It attaches with MailChimp for Contact Form 7 and WP.
·Customizations: WordPress personalized with live-preview and real-time helps in editing
·Page Builder Compatibility: All the layouts are built with Elementor
It is highly personalized. There are different options available. The typography, layout, footers, header, font and colors. The Airi offers different option of layouts. It can be installed with a single click.
Also, personalized options are present in the Aria Pro. It offers footer settings, blog layouts, WooCommerce options, extra blocks and menu option.
·Multilingual support: The Airi theme is ready in translation
·Child Theme: You can download a kid theme
It is found and maintained by Themelsle. It is now used on more than 1 lakh websites.
·Plugin Compatibility: It works on most of the WordPress Plugins. It is also corresponding to modification and popular caching plugins.
·Page Builder Compatibility: It works with most of the page builders. It includes Visual Composer, Beaver Builder, Brizy, Gutenberg, SiteOrigin, Gutenberg and Divi.
·Responsiveness: It works well on electronic devices
·Customizations: WordPress personalization with real-time live-preview that makes editing easy
·WooCommerce Compatibilty: The premium theme offers enhanced WooCommerce personalized options. It includes Cart Icon, Distraction-free checkout and infinite scrolling.
·SEO optimization: It is built in SEO optimization for better search ranking and indexing.
It allows to operate the Hestia Pro theme premium version. You have to install WPForms Lite, JetPack and WooCommerce too.
Hestia is fully customizable. There are different options available. It includes blog, layouts, menus, colors, typography, footers, headers, widgets and menu.
Hestia offers you with full control over the structure and design of menus. It has a responsive mega menu. It helps to edit easily and personalize your submenu content.
Also, personalized features are available in the premium theme. It includes enhanced Elementor, WooCommerce customizations. Also, additional sections that testimonials, portfolio, pricing plans and ribbons, video backgrounds, Divi Page Builder and white-labeling option.
·Child Theme: You can download a child theme for Hestia
·Multilingual Support: The plugin is translation ready. It is compatible with Polylang, WPML and Weglot language plugin. It is translation ready.
You wish that your website should load fast. Then picking one of the fastest WordPress themes will help you with a key for success.
While there are tips and tricks that you must implement to optimize a slow loading them. But you won’t be successful at starting with an optimized foundation.
In this article, you have tons of different purpose options that can work for all niches. To pick one of the best for your website, there are customizable options that each theme provides.
By earning a spot on the list of the WordPress themes that loads fast for 2021. Each theme has already guaranteed a minimum level of optimization performance. So, don’t worry at all! You just have to pick one theme that will make your website look awesome!
The traffic on your website speaks volumes about the credibility of your website. Everyone wants more exposure for their brand or website. Boosting your brand awareness is always helpful as it improves your business. The process can be slow and painful if you don’t know how to get credible links, i.e. links that have higher authority. Once you find the correct links on the suitable platforms, your exposure and traffic to your website will boom exponentially. When it comes to link building, we always look for websites that have higher authority. When you are having too many things on your plate, often you can miss out on link building. For a while, I had been experimenting with passive link building and I found HARO. HARO links are extremely crucial for link building. In this article, I will walk you through the exact procedures of how to use HARO. This will help you to get press mentions and also build authority backlinks.
What is HARO?
HARO stands for Help A Reporter Out. This is for the people who are unfamiliar with HARO, it is a free platform for journalists. Journalists use this to gain more sources for their recent projects that they are working on. They use this platform to ask questions and you can answer them as a source. The categories of questions span across various industries and you can always choose what to answer. Depending on your goals, you can join HARO either as a journalist or as a source.
HARO links: Getting started with HARO
When you want to get an account on this platform, you have to sign up for emails. HARO sends emails three times every day at particular timings.
While you are signing up for the first time, you will receive a sign up form. You have to fill up all your basic data in that including the annual revenue of your company or organization.
Fill up all your basic details and then you can move on to your settings. Choose your preferences for industries. You will receive all your queries related to only these particular industries that are relevant to your company.
While choosing the categories, you might be tempted to choose all of them. Refrain from that and choose 2-3 categories that are relevant to your industry. 3 rounds of mails for each category per day is a lot of mails already.
HARO links: set your goal
Before starting to answer to any queries in HARO, determine what your aim is with HARO. You can use it for various purposes such as increasing traffic to your website, more leads and conversions or some other goals. It is also a way to get backlinks. This is the section we are going to discuss in details in this article, i.e. how to get HARO links.
HARO links: How to get HARO links
While you are checking out the site, you should notice two things, Domain Authority of the website and also the website traffic per month. You can use various chrome extensions that help you check the site’s DA(Domain Authority). There are various tools available for checking the monthly traffic to the website.
You will see various anonymous queries on HARO. These can be from some high-profile resources or just something that’ll waste your time. There are many professionals who remain anonymous, and they do not disclose their contact info. They will definitely catch up or respond to you later if they find your response useful. In the case of such anonymous queries, please click on them and land on the source website. Check their domain authority and monthly traffic. If it is too low, then it is not worth your time and effort.
HARO link: How to write your HARO pitch
Identify the good and relevant queries and now it’s time to pitch your answer.
Before you write your HARO pitch, it is important to do the following:
Check the content o the publications and see what type of content they are expecting
Take a look at how they quote people. For example, some publications include short quotes and several others prefer in-depth replies.
Pay attention to their writing style as well as intonation. Try to match it when you are replying to any query.
You can write your pitch after this. Here are a few tips for crafting your pitch for getting a HARO link.
Write the name of the journalist correctly
Include all the points that are required by the journalist
A small introduction of yourself is always appreciated. Write a little about why you are eligible for writing the answer to the query.
Try to offer more controversial points or opinions. Consider the inclusion of more unusual and different point of views while you are answering.
Load your answer with relevant details. Most of the journalists do not take much time to make a decision on whether to move on or not.
Add more bullet points. As it makes it convenient for the journalists to scan and skim through your queries and conclude whether it is relevant or not.
Last but not the least, make sure that there are no typos or grammatical errors.
Key ingredients of your HARO pitch
Ther are a few key ingredients that are compulsory while you are crafting your HARO pitch.
Add a bio that is relevant to the pitch and shows that you are qualified enough to answer that
Attach a link to a headshot. It is considered better than an email attachment as email attachments do not show up often in HARO.
Add a link to your blog or a relevant article link that was written by you
Add any contact point such as a contact number or email id
If the journalist has mentioned for some other details, try to add them as well
Tips to help you to excel with HARO
Now that you already know how to use HARO for backlinks, you should explore how to get the best results out of it. HARO is indeed one of the best ways to get exposure for your business. At times, it can get really tricky to find leads that are credible. Here are a few expert tips that will help you leverage the capacities of this powerful tool. Use these pro-tips to make the most out of it.
Tips for writing better
1. Go through all the emails that you receive.
As I mentioned formerly that you will receive three emails for each category per day. You should try going through all of them before you decide which queries you want to fill up for. Make sure that you go through all the lists and filter out the most relevant queries. Catch the best opportunities for representing your business.
2. Know the rules.
Check out all the rules of HARO before you respond to any queries. Try not to go against any of these rules. Neglecting these rules can get you banned from HARO.
3. Get good leads.
You can use HARO for getting immediate exposure as well as gaining leads. Getting fruitful leads will be helpful for you in the longer run. You can help reporters by responding to their queries and make good connections and these relationships can be helpful in the future.
4. Be quick to respond.
HARO reporters or journalists expect quick replies. Do not delay your replies. There will be deadlines attached to each query. Try to meet those deadlines. When you respond quickly, the likelihood of getting a placement increases.
5. Try to stay on the topic.
One of the most important suggestions is to stay on the topic and not getting off the context. You should not pitch off-topic. Going off-topic has high chances of hampering your credibility. It can also get you banned from HARO. Always make sure that you make a relevant and on-topic pitch that will be helpful for the reporter or the journalist. Relevant pitch is always helpful for getting you a placement as well.
6. Abide by the instructions.
Several queries will have various rules or instructions laid out. Follow these specific instructions while you are responding to any queries. This makes your answers more desirable. The responses that do not follow these particular requirements or instructions are usually discarded. You should follow the instructions very carefully before you are answering to the queries.
7. Set yourself apart.
You have to come up with creative and unique answers for the queries. It should make you stand out from the rest of the responses that the journalists receive every day. You can use a catchy title that grabs the attention of the journalist. Personalize your content a little as that can garner a positive response.
8. Build connections.
Once you get a placement, you can go ahead and ask for the journalist’s social media connections such as Twitter, LinkedIn or Facebook. Building and maintaining such relations with reporters or journalists are very important and can be helpful in the future. Cultivating such relations will help you and your business getting featured in other stories.