YouTube is known as the world’s second-largest search engine. On Youtube, people get the solutions to a number of problems. Apart from that, YT is also such a platform that gives a huge career opportunity to the youth and experts in particular fields. If you also want to get popular on such social media platforms, you must know Youtube Marketing Guide 2021 to dominate the market.
This guide will help beginners who are planning to create Chanel on Youtube. Also, if you are an existing Youtubers, you will learn the A to Z guide to bring your channel on top.
Let’s learn everything in detail about publishing and optimizing Youtube channels with a pro guide. But first, you must know why Youtube is so popular?
Youtube Statistics
·According to Alexa, Youtube is the world’s second-largest search engine and the website after google.
·60% of worldwide users now prefer to watch online videos rather than watching TV (Television).
·Global viewers spend more than a billion hours on YouTube every day.
·75% of the YouTube videos get played on smartphones rather than other devices.
·More than 70% of people believe to watch product tutorials or other learning videos to fix the problem.
·One-third of the total internet users visit YouTube regularly.
·Less than 2 minutes longer YouTube videos get higher engagement.
Start with a scratch on Youtube – Search Engine
Before start creating videos or publishing them on the YT channel, you must be aware of the Youtube Algorithm. Also, get ranking factors and other relevant things to increase the chances to become a popular Youtuber.
Ranking Factors of Youtube Video
The keyword is the key element to optimize anything online. Average videos view durations, total watch time, users retention on the channel are the other factors. The number of comments on total uploaded videos, subscribers, and CTR. Likes and dislikes are also considered to give ranking to the Youtube videos or channels.
What is YouTube copyright violation policies?
Youtube is an existing brand under Google. And the prime aim of google is to provide authentic and unique content to the users. So, either we talk about Google or YouTube channels, you are not allowed to use any copyrighted content.
If you do so, initially, the Youtube community will warn you. Later, again after 2-3 warnings, if you violate the terms and conditions, it can ban your channel.
However, it permits you to use the copyrighted videos, music, or images for educational purposes only. Provided that, you are using it for less than 30 seconds of video duration.
Is creating YouTube Playlists beneficial?
If your playlist is well-organized then it helps the users and search engine bots to navigate properly. If a random user is coming to your Chanel, then also YT playlist will be helpful to them. They can view multiple videos listed inside the interesting topic.
Likewise, a well-prepared Youtube Playlist will also help the channel owner to achieve more video views. Significantly, you can earn more watch time, likes, subscribers, and comments.
Enough it’s saying in the theory. Let’s start the journey on Youtube with some practical steps. We assure you, it follows everything honestly then no one will pull you to hold the rank on the Youtube Trending section.
Phase 1: Getting Started with Youtube as a beginner
Start with creating a goal
We know, you have enough knowledge of multiple domains. And based on that, you are ready as well to create and publish multiple videos on YouTube. But did you analyze, what all the expectations you have from the channel?
If not yet then pen down your goal before giving effort to the content creation. A few examples of Youtuber’s goals are:
·Want to become a popular chef through Youtube
·Aim to bring traffic to your blog or website
·Focused to sell affiliate products through Youtube promotion
·Want to influence the users for the wellness of society
Likewise, you should also target your goal and then start working accordingly.
Preparations before Uploading Videos on YouTube
To organize everything well, you must check the competitors of your selected niche. You should observe then the information provided in existing Youtube videos. And then create some unique content using your skill to provide something different information to your audience.
After creating the video(s), you must be ready with catchy thumbnail, title, tags, and video descriptions. Also, use the highly searched keyword while renaming your video file name.
Use some animation or Whiteboard in your video narration
There are several ways to record your informational or commercial Youtube videos. But to make it something unique, you can give some pinch of 2D or 3D animation in a few copies.
Though it takes time to create animated videos but using whiteboard design will also work. It will save you huge time if you used to create videos regularly. Also, the whiteboard will give a professional touch to even normal video content.
Focus on CTA (Calls-to-Actions)
At the beginning or end, try to add some call to action to increase the watch time and channel subscribers. You can engage with viewers by giving some giveaways. You can also encourage viewers to subscribe to your Chanel or to like other videos.
Quick ideas to create new videos
The below given quick topic suggestions will help you to not break the video publishing consistency. But will help if you are stuck to choose new topics for creating videos.
Behind the Screen
Most viewers like to see the backstage story of the brand or celebrities whom they are following. If you have a YouTube brand account or you are a public figure then don’t shy to share some backstage stories.
It will increase the chances of brand consideration by your viewers. Also, your viewers will be happy to know a personal thing or behind the scene stories.
Customer Testimonials
Either you are running a small business or a bigger one, customer testimonials are proof of your performance. You can ask your regular or most valuable customers to give their testimonials in a video format.
And then, you can upload it on Youtube with some modifications to enhance the content quality.
Schedule Interviews
If you want to increase your website traffic through social media marketing then taking interviews are another opportunity. You can take an appointment with a popular person in your industry. And ask them to give their few minutes for the interview.
This is another way to grow your Youtube channel subscribers.
Product Reviews
If you are an affiliate marketer then shortlist a few products of the same categories. And then share the real experience with your audience.
You can also shortlist some upcoming products and then create a video with their description, price, pros, and cons. This way, it will help your followers to get some useful information through your channel to make a better deal.
Interact with your audience
Another way to grow your YouTube channel is, ask your users to create similar content. And as a reward, you can feature their videos on your channel if you see the information is authentic and useful.
Create a Series of Videos and manage with playlist
If you are a tutor or a technical giant then you can select one topic or segment. And then you create some video serial in the selected niche. Likewise, you can choose multiple segments and prepare the content accordingly.
If you have a team then the video management task will be easier. In this way to showcase the videos through the playlist, your channel will be more organized. Also, once a user comes across your page, they won’t leave without viewing multiple videos from a segment.
Ask to subscribe and hit the bell icon
If you have joined any social media channel then you, I am sure, are aware of the value of subscribers or followers. Once they are added to your subscription list and clicked the bell icons, they will get notifications about your latest posts instantly.
So to avail of such facilities, you must urge your video viewers to subscribe to your channel. Also, ask to press the bell icon to get the latest update just after publishing new videos.
Phase 2: Optimize Youtube Channel(s) & all the Existing Videos
Once you are ready with several published videos on your YouTube channel, the next step is optimizing the videos. As a beginner, I can understand how hard is it to get the first 100 subscribers. But believe me, after following all the below given Youtube SEO tips, you can achieve the milestone very soon.
YouTube Profile Set-Up
Like other social media profiles, you have to optimize your Youtube profile as well. And this is the very basic thing of the YouTube Marketing Guide.
YT profile optimization contains the brand logo, unique brand name, banner image, and brand description. To keep your YT channel branding consistent, you must take care of the theme. The colors you use in graphics must be consistent throughout all of your social media pages or profiles.
Update the Old Published Videos with Keywords
If you are already a YouTuber and looking for ways to increase channel growth, you must update your old content. Check all the published videos and optimize their title, description, video tags, etc by syncing with targeted keywords.
You can also add the end screen notes or i-button to interlink other videos from your channel playlist.
Create custom YouTube thumbnail images
Thumbnail is the first thing that convinces people to watch any videos. Most of the users don’t watch the YouTube channel description or YouTube video title. Instead, they get the ideas of inside content through the given thumbnail.
Creating a super Optimize YouTube Playlist enhances the chances of getting higher CTR (Click Through Rate). So you must keep changing or updating your YouTube videos thumbnails on a regular interval with some catchy words.
Use End Screen & Video cards features
Youtube allows you to embed the already published videos with the new one. You shouldn’t miss this opportunity to add in your all upcoming and existing videos. You can recommend similar videos from the channel when people am about to finish watching the current one. Likewise, using video cards will also help both, you and your viewers.
Provide information in other languages too
Suppose, you have published your article in the English language. But you think that probably French, Japanese, or Spanish people can also understand the content given inside your videos. In such a case, you can provide the YouTube title and video description in alternate languages as well. You can fully utilize the Transcripts option given inside the panel.
Customize default YouTube URL
Thank Youtube for such a great feature to personalize Youtube channel URL. But to get the benefit, there are some eligibility criteria created by the YT community.
You can only customize the YT URL if you have created your channel at least 30 days ago. Also, you must complete all the required information in your Youtube profile. Another thing is, you must have at least 100 active subscribers in your channel.
Also note, you can customize the Youtube URL only once. However, if you want to change it then there is now an option rather than deleting and then creating a new one. So be careful at the time of Chanel URL customization.
Consistency is the key to success
Either you are optimizing your blog or website, or you want to get popular on Youtube or other social media sites. Consistency is the prime factor to get popular.
You must create a social media post calendar to manage the task. It will help you to keep the videos or other content ready for scheduling or publishing regularly.
Following a certain pattern to publish new content on your channel also helps the user to check back. Your viewers know about your schedule, and they eagerly wait for the next videos at that particular time. So don’t disappoint them as well.
Phase 3: Youtube SEO Techniques 2021
The above-given steps were a few Youtube channel optimization Checklists. And you can jump on the further Youtube SEO process with the below given YouTube optimization strategies.
Create unique content to outrank your competitors
If you are a well-established YouTube influencer, you can earn more watch time by providing some outstanding videos. To do so, first, you need to follow your competitors. Analyze them well and then prepare a checklist to mention the missing information in your video.
You can also design your content in a more elaborated way or with some statistics. And while publishing the video, try to use some higher-level hashtags and relevant keywords with your brand name.
Let your audience remember your brand on YouTube
To keep your audience engaged, you can run some YouTube contests, Instagram contests,s or other relevant video contests from time to time. And as a giveaway, you can offer them a branded t-shirt or gift time with your business logo. Likewise, you can adopt some other branding ideas to engage your audience followed by giveaways.
YouTube Channel Keywords Research
There are several tools to get YouTube video keywords ideas like ahrefs and kwfinder. But you can’t ignore the manual method which is equally important.
You can search for the relevant terms for your targeted niche inside the YouTube search. As you will start typing, YouTube recommendations will help you to complete the phrase based on trends and popularity.
Likewise, you can search more and get more ideas of highly searched keywords from YouTube itself. And then create your content accordingly.
Importance of YouTube Videos Description
As we know, the YouTube algorithm is still working with AI (Artificial Intelligence) team to understand the content said inside the videos. So, still, they take the ideas of video contents through the overall text you provide in that particular file. And YouTube video description is one of those most important factors which helps the algorithm to understand your content.
Like you write a unique article to promote your blog or website, the same thing works for YouTube description. So must make sure that all of your published videos having enough description inside.
Youtube allows writing a maximum of 1000 characters inside the video description part. But remember to not fill it with a long essay. Instead, you can write the topics you have covered in your video along with some targeted keywords and hashtags. Also, you can add the URL of other videos of your Chanel below in the description section.
Use of Tags in YouTube Videos
Tags are nothing but an alternative to putting keywords to optimize YT videos. As you use keywords in your website optimization, similarly you can use the relevant in the tag section in your all YT videos.
It helps people to find the relevant stuff against their search queries.
Setup Up Contact Info, Target Country & other details
Another very important section in the list of Youtube Marketing guide 2021 is targeting country location. To optimize your videos in a professional well, you must not leave any single field empty. So, whenever you will publish a new video on YouTube, it asks you to provide your target country, contact details, and more. If you fill in the asked information carefully, you increase the chances to reach more audience.
What are the Advanced Youtube Keyword Research Tricks?
There are several ways to find out the popular tags and keywords to use for optimizing your YT videos. One such way is to use google recommendations. Start typing the word related to your topic on the Google search engine. It will recommend you with some suggested keywords which are in trends.
Moreover, if you see any YouTube videos featuring in the SERP at the time of your keyword research. It means, it will give you a double benefit to bring users to your channel. If you are optimizing for such recommended keywords then first people will search on the google search engine. And on the result page, they can see your YT videos in the featured section. And finally, they will land on your channel.
Similarly, you can use other Youtube keyword finder tools. A few mentions are:
·Free Google Keyword Planner
·Free Google Search Console
·Tube Buddy
·Rank Tracker
·AHREF
·Moz
·VIDIQ
·Keywords Everywhere
·BuzzSumo
·Answer The Public
Cross Link your Youtube Videos & Website
If you’re running any website or blog then you can embed your Youtube channel video URLs to your site article. Similarly, you can add your site URL on your YouTube channels and videos. It will keep your users inside the loop.
Where to Find SEO Backlinks for Your Video
Youtube SEO is not as easy as you do for website optimization. Youtube is the leader among all video publishing platforms. As so, it has its ranking algorithm which we have already discussed above.
There isn’t a list of websites where you can create backlinks for your Youtube channels or videos. The videos on Youtube only rank based on user retention, watch time, many subscribers. Also depends on how much valuable content does you create.
So, you must focus on such Youtube ranking parameters instead of throwing Youtube URLs either and thither. But Yes! You can share the links on other social media channels like Facebook, Instagram, Twitter, LinkedIn, and What’s App. You can also shoot a mail to your subscriber to view the latest or existing videos.
Do Partnerships with like-minded YouTubers
To increase the viewers on your channel, you can contact to the channel owners who are already popular. You can ask them to feature your channel in their existing Youtube profile. In return, you can promise them to provide a useful video or through another favor.
Go for YouTube Live streams
Sometimes, you can stream live on YouTube to do some announcements or for channel trailers. You can also go live to make some suspense about the upcoming videos.
It will put your message in the mind of your followers to check the upcoming video at a certain time. In this way, as soon as you will publish a new video, you can see the drastic changes in the video views.
How Can You Earn More Youtube Comments & Likes?
YouTube is a social media platform where people are available to help you whenever you needed. These all work as the give and take principle. So to get more comments and YouTube likes, you should start doing the same thing on your competitor’s channel.
But make sure to do it in a good manner. For instance, if you really like other’s videos then give a positive review in their comment section. Similarly, they will also take the time to revert you in the same way.
The same principle applies to Youtube Video likes as well. The more you like your competitor’s videos, the more likes you will earn on your channel.
Phase 4: Use Google Paid Advertising to increase Youtube Views
To boost your YouTube views and watch time, you can create Trueview Ads, discovery ads, bumper ads, or others. Google Ads provides you with the features to market your channel or the videos on the Youtube platform.
The paid advertising i.e. PPC is very beneficial if you have recently created your channel. You can also run video campaigns through Google Ads to boost your commercial videos. The pay-per-click advertising techniques will give a huge boost in YouTube video watch time. And ultimately, you can earn huge subscribers.
Top # professional Youtube Marketing Guide/ Strategies 2021
1] Keep Tracking Youtube video performance Result to improve
Based on your free time, you can check video performances through Google Analytics or YouTube results. It will give you ideas to further optimize your channel to get higher video rankings.
2] What are the recommended free tools to grow Youtube Videos?
1. Keyword Research Tool (Already mentioned above)
2. Google Analytics
3. Google Trends
4. TubeBuddy
5. Canva
6. Buffer
7. Hootsuite
8.IFTTT
9.URL shortener
10. Social Blade
3] What are the top 6 Free Youtube Video Editing Applications 2021?
There are several free and paid YT video editing tools for Windows, Linux and macOS are available online. A list of a few favorite video editors loved by YouTubers are:
- Adobe Illustrator
- Camtasia
- Filmora
- OpenShot
- Shotcut
- LightWorks
4] Top 9 sites to get royalty-free graphics for YouTube
- Pixabay
- Pexels
- Adobe Stock
- Shutterstock
- ImageFree
- Getty Images
- Skitter Photo
- Rawpixel
- Pic Jumbo
5] How to earn free Quora traffics to Youtube?
Quora is the topmost question answering forum loaded with full of information from all the different segments. Nowadays, people love to (listening) than reading the solution to solve their query. And this is the place where you can publish your YouTube videos in the form of the answer of the user’s question.
In this manner, you can provide the solution in the elaborated and easiest way to the viewers. If your solution satisfied the user, then they won’t go away without subscribing to your Youtube channel.
6] How can you create amazing thumbnail images without any prior experience?
You can register on Canva to get some ready-made templates. There are several ready-to-use and custom-sized canvas are available to create your visuals. Just you need to use the drag and drop feature to create an amazing YouTube thumbnail image in no time.
If you are not familiar with any graphic designing tools, you can also use Microsoft Word or PowerPoint. You can create colorful visuals using simple tools and then take the screenshot to upload on Youtube. Same way, you can also apply a watermark to your branded or copyrighted graphics in a few clicks only.
In this way, without giving too much effort, you will get the solution to meet your requirements without paying anything to the professional.
7] Top 9 ways to Monetization or making money through your YouTube channel
- Google AdSense
- Sponsorship
- Promote other’s Youtube channel or website
- Promote brand’s with their product’s review
- Affiliate Marketing – Referral Links
- Sell branded products from your physical shop
- Sale soft copies, software, e-books or other digital products
- You can Sell Online Courses
- Sell your consultancy service package
8] What is the standard length of YouTube Videos?
The answer totally depends on the selected topic and type of video. It’s better to not stretch unnecessary nor keep it too small. Whatever the topic you have selected, make sure, the complete information should be covered regardless of duration.
However, if your video length is around 10 minutes loaded with information or entertaining stuff. Then chances are higher to earn more watch time.
Final Verdict
If you follow all the above-mentioned Youtube Marketing Guide 2021, no one can stop your channel to come in trending videos. So pull up your shocks and get ready to dominate your Youtube competitors with the perfect strategy.