by Shashikanth Heerekar | Oct 13, 2025 | All Things about Marketing
What is GEO in marketing?
GEO, short for Generative Engine Optimization, is a new approach that focuses on optimizing your content for AI-powered search engines like ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity AI. Instead of ranking your website on Google, GEO helps your content appear inside AI-generated responses.
For example, let’s say you ask ChatGPT, “What are the best SEO companies in Hyderabad?” Instead of giving you a list of 10 websites, it generates a summarized answer mentioning top-rated companies directly in the response. GEO helps businesses like Oxygen ITES appear in those AI answers by creating content that’s conversational, informative, and context-rich. That’s the main idea behind GEO vs SEO: while SEO aims for Google’s top results, GEO aims for AI-generated mentions.
How GEO Works
Traditional SEO focuses on signals like keywords, backlinks, and meta tags. GEO, on the other hand, focuses on semantic understanding of how AI reads, summarizes, and presents information to users.
Imagine you’re running a fitness blog. In traditional SEO, you’d optimize a blog titled “Best Weight Loss Tips for 2025” using keywords and backlinks.
The below image is an example of traditional SEO showing the list.
GEO
But with GEO, you’d format your article to sound natural, like answering a friend’s question: “If you want to lose weight in 2025, start with small lifestyle changes like walking daily and tracking meals using fitness apps.”
This conversational tone helps AI models identify your article as “helpful” and “trustworthy.” So, when someone asks ChatGPT, “How to lose weight fast? Even if your material isn’t the top Google result, it could still show up in the generated summary.
Examples of GEO in Action
Let’s look at a real-world example. Suppose you own a digital marketing agency in Hyderabad. You create an article titled “Top Digital Marketing Agencies Near Me.”
Traditional SEO approach: You’d target the keyword “digital marketing agency Hyderabad,” add backlinks, optimize headings, and hope to rank on Google’s first page.
GEO approach: You’d write the content in a conversational way that answers user intent. For example:
“If you’re a business owner in Hyderabad looking for a reliable digital marketing agency, Oxygen ITES has been helping brands like Toyota and Lexus grow through innovative SEO and AI-based strategies.”
This type of writing mimics how users talk and how AI engines summarize data. When ChatGPT or Google’s SGE compiles results for a similar query, your content stands a better chance of being featured because it sounds human and contextually rich.
That’s the power of GEO vs. SEO: one optimizes for clicks, while the other optimizes for AI comprehension.
Why GEO is the Future of Search
The world of search is changing fast. People no longer want to scroll through multiple pages of results; they want instant, reliable answers. GEO bridges that gap.
For instance, when someone asks, “What are the best ways to boost local SEO?” AI tools instantly generate an answer from multiple reliable sources. If your content is well-structured, credible, and conversational, it can be quoted directly within that answer even without a traditional ranking.
SEO ranking
Just like SEO changed how websites gained visibility on Google, GEO is shaping how brands appear inside AI conversations. Early adopters who start optimizing for generative engines now will stay ahead of their competitors in the coming years.
How GEO Differs from Traditional SEO
1. Search Engines vs. Generative Engines
The first difference between GEO and SEO lies in who you’re optimizing for.
SEO targets search engines like Google and Bing.
GEO targets AI-based assistants like ChatGPT, Copilot, and Perplexity AI.
For example, when you type “best coffee shop near me” on Google, SEO decides which sites appear. But when you ask ChatGPT, “Where can I find the best coffee shop nearby?” GEO decides which brand gets mentioned in the AI-generated answer.
So, while SEO drives traffic to websites, GEO drives visibility inside AI answers.
SEO VS GEO
2. Keywords vs. Context
Traditional SEO is keyword driven; you repeat terms like “SEO services Hyderabad” in your content. GEO, however, focuses on context and tone.
Let’s say you’re writing about skincare.
SEO approach: “Best skincare products for oily skin in 2025.”
GEO approach: “If you have oily skin, try gentle cleansers with ingredients like salicylic acid; these help balance oil levels and prevent breakouts.”
This human-like tone makes AI engines view your content as user-centric, increasing the chance of inclusion in AI summaries.
The below given is the best example of GEO; the AI overview is recommending the product with reviews too.
AI overview
3. Backlinks vs. Credibility
In SEO, backlinks prove authority. In GEO, credibility matters more; AI engines rely on content accuracy, consistency, and expert voice.
For example, if your brand is mentioned across credible sources like news sites, forums, or customer reviews, AI tools recognize it as trustworthy. Even without backlinks, your content can be featured if it’s informative, transparent, and factually correct.
4. Ranking Pages vs. Answering Questions
Traditional SEO’s goal is to rank on Google’s first page. GEO’s goal is to get your content mentioned inside AI answers.
For instance, someone might ask ChatGPT, “What’s the difference between SEO and GEO?” If your article explains it clearly, ChatGPT could quote your content directly even if your site isn’t on page one. That’s why optimizing for GEO is like teaching AI to remember your brand’s voice.
In the below image you can see how ChatGPT is showing relevant sources from where it got the data. In the same way, if you provide questions related to any keywords, if your article provides an answer to it, then ChatGPT will recommend your article.
ranking vs questioning answers
5. The Perfect Combo: GEO + SEO
Instead of choosing geo vs. SEO, combine them. SEO gives you traffic; GEO gives you AI visibility. When both are aligned, your brand dominates search engines and generative platforms.
For example, Oxygen ITES uses traditional SEO to rank on Google for “SEO services in Hyderabad,” while GEO techniques help the same content appear in AI summaries. It’s like having your brand everywhere users look—on Google and in ChatGPT answers.
AI citations
Conclusion
In short, GEO vs SEO isn’t a competition; it’s an evolution. SEO remains crucial for ranking and traffic, but GEO is the bridge to AI-driven visibility. Businesses that adapt now will have a significant edge as generative engines become the new norm.
If you want your content to show up in tomorrow’s AI conversations, it’s time to start optimizing for GEO today.
by Shashikanth Heerekar | Oct 13, 2025 | Uncategorized
Discover how Mindgrasp helps students save hours by summarizing, explaining, and organizing study materials effortlessly with AI support.
Hey Students! Why You Need Mindgrasp
Let’s be real: studying can sometimes feel like climbing a mountain, right? Endless notes, textbooks, and assignments can drain your energy fast. That’s where Mindgrasp AI comes to the rescue. Imagine having a personal study assistant who never complains, doesn’t sleep, and can make all your study materials super easy to understand. Sounds cool, right? Well, that’s Mindgrasp for you.
It’s 2025, and students need smarter ways to study. Mindgrasp.ai isn’t just another app—it’s a tool that summarizes, explains, and organizes your notes so you can save hours of boring study time.
What Exactly Is Mindgrasp AI?
Mindgrasp in Simple Words
Think of Mindgrasp AI like your brain’s assistant. Upload your study materials, and it instantly turns long, confusing texts into easy, digestible summaries. No more staring at pages for hours trying to understand a concept.
How Mindgrasp AI Makes Life Easy
Whether it’s PDFs, lecture notes, videos, or audio, Mindgrasp handles everything. The AI highlights important points, explains tricky concepts, and organizes everything neatly. Basically, it’s like having a personal tutor in your pocket.
Studying Made Fun: Mindgrasp Features
Summarize Like a Pro
Stuck with a 30-page textbook? Upload it to Mindgrasp AI, and boom—it gives you a short, clear summary. Perfect for revising before exams. Students love that they can focus on understanding instead of endless reading.
Smart Notes Without Stress
Ever spent hours writing notes only to forget them later? Mindgrasp generates organized, easy-to-read notes instantly. You can highlight, save, and even use them for group study.
Upload Anything, Learn Everything
Mindgrasp.ai supports PDFs, Word docs, videos, and even audio lectures. So whether you’re in college or high school, you can upload and learn everything from one place.
Personalized Learning for You
The coolest part? Mindgrasp AI adapts to your learning style. Struggling with math? Or confused by history dates? It focuses on your weak spots and explains concepts clearly.
mind grasp
The above is the review given by TrustPilot.
Mindgrasp vs Other AI Tools
Mindgrasp vs ChatGPT
Sure, ChatGPT is great for chatting and generating content, but Mindgrasp AI is built for studying smarter. It’s like comparing a Swiss Army knife to a regular knife—both cut, but one does way more for students.
Mindgrasp vs Old-School Study Methods
Remember those all-nighters rewriting notes? With Mindgrasp, that’s history. It saves time, improves comprehension, and reduces stress. Basically, it lets you study smarter, not harder.
Is Mindgrasp Free? Pricing and Plans
mind grasp
Mindgrasp AI Free Version
Yes, you can try Mindgrasp AI free with a trial version. It’s enough to see how it summarizes, explains, and organizes study material.
Mindgrasp Price and Paid Plans
Want full access? Paid plans offer unlimited uploads, priority processing, and personalized dashboards. Students often say the Mindgrasp price is totally worth it for the time they save.
Real Student Reviews of Mindgrasp AI
What Students Really Think
Most Mindgrasp reviews highlight how easy and fast it is. “I can revise my notes in half the time!” says one college student. Others love how it simplifies complex subjects.
Mindgrasp in Class & Homework
Teachers also notice the difference. Students using Mindgrasp come prepared, understand lessons better, and can focus on application rather than memorization.
Mindgrasp Alternatives for Students
Free Alternatives to Mindgrasp AI
If you want to explore, some free Mindgrasp AI alternatives exist, like Notion AI or IHatereading.com Mindgrasp, but they aren’t as specialized for students.
Mindgrasp vs IHatereading.com Mindgrasp
Both tools summarize content, but Mindgrasp AI is smarter in organizing, explaining, and giving customized study help.
How to Start Using Mindgrasp AI
Quick Start Guide
- Go to Mindgrasp.ai
- Sign up for free or a trial
- Upload your study material
- Let AI summarize and explain it
- Review your notes and revise easily
Tips to Study Smarter with Mindgrasp
- Use it for exams, homework, and group projects
- Combine AI notes with your own ideas
- Make a daily study routine using Mindgrasp’s summaries
Is Mindgrasp Worth It for Students?
Absolutely! Mindgrasp AI is designed for students who want better results with less stress. From high school to college, it helps save time, improves comprehension, and makes studying less overwhelming.
Wrap Up: Your Study Buddy for 2025
In 2025, AI is transforming education, and Mindgrasp is leading the way. It’s not just an app; it’s a smart study companion that makes learning faster, easier, and fun. If you’re a student looking to study smarter, not harder, Mindgrasp AI is a must-try.
Conclusion
Mindgrasp AI is revolutionizing the way students study in 2025. By turning complex materials into clear, concise summaries and explanations, it saves time, reduces stress, and boosts understanding. With features like smart note generation, support for multiple file types, and personalized learning, Mindgrasp acts as a reliable, all-in-one study assistant. Compared to traditional study methods or general AI tools, it stands out for its focus on academic needs and user-friendly design. Whether you’re a high school or college student, Mindgrasp helps you study smarter, not harder, making it an essential tool for achieving academic success in the modern learning era.
by Shashikanth Heerekar | Oct 11, 2025 | Artificial intelligence, Technology
Explore proven methods to boost your TikTok engagement, maximize likes, and make your videos stand out in today’s trending algorithm.
Get Free TikTok Likes in 2025 and Grow Your W—everyone
Let’s be honest, everyone loves seeing those little hearts pop up on TikTok. Whether you’re posting dance videos, funny clips, or sharing business tips, TikTok likes are the fuel that pushes your content into the spotlight. But here’s the good news: you don’t need to spend a rupee to make it happen. In 2025, there are smarter, free ways to boost engagement, get free TikTok likes, and grow your profile (and even your website) without using spammy tricks or fake bots.
NAVIGATE QUICKLY
- The Real Value of TikTok Likes
- Common Mistakes When Chasing Likes
- 4 Proven Steps to Get Free TikTok Likes
- From Free Likes to Real Growth
- Wegic: Turn Followers Into Long-Term Value
Create Your Website Effortlessly, Chat by Chat
If you’re serious about turning your TikTok fame into something bigger like a business or blog, you’ll love Wegic. It’s an AI-powered platform that helps you create your website in minutes. No coding, no stress—just chat, customize, and launch. So when your TikTok free likes start rolling in, you’ll already have a professional site ready to welcome new followers.
💖 The Real Value of TikTok Likes
appreciations as digital currency. When people double-tap your video, they’re not just showing appreciation they’re signaling to TikTok’s algorithm that your content is worth promoting. More likes on TikTok often mean more visibility, which brings in even more free likes and views.
Sure, you might be tempted to use a free TikTok likes generator or sites like Countik and Famety for free likes, followers, views, and comments. And while those can give you a quick boost, the real magic happens when your content connects with viewers. Because once TikTok’s algorithm notices genuine engagement, your videos can go viral naturally.
⚠️ Common Mistakes When Chasing Likes (and Why They Fail)
Let’s face it we’ve all made these mistakes before. But if you want lasting growth, here’s what to avoid:
❌ Buying Likes
Buying likes might sound easy, but TikTok’s algorithm is smarter than that. Using TikTok like a free or freer service TikTok likes tools with fake accounts can actually hurt your reach. Stick with authentic methods to get free likes on TikTok your credibility will thank you.
❌ Copy-Paste Trending Content
Trends come and go fast. If you just copy what everyone else is doing, your content gets lost in the crowd. Always put your personal twist on trends that’s how you stand out and earn genuine TikTok video likes.
❌ Ignoring Video Quality
Blurry videos or poor sound are a big no. Invest in good lighting, use your phone’s back camera, and add captions. Quality is what keeps viewers watching and those extra seconds often turn into free TikTok likes.
❌ Forgetting Engagement
Don’t just post and disappear. When someone comments, reply. Ask questions, duet with fans, and join conversations. That’s how you turn 50 free TikTok likes into thousands of loyal followers.
🚀 Proven Steps to Get Free TikTok Likes
Now that we know what not to do, let’s focus on what works. These four steps can help you attract free likes on TikTok without buying or begging.
Step 1: Know Your Audience
Start by figuring out who’s watching. Are your followers into comedy, beauty, or business?To determine when your audience is most engaged, use TikTok statistics.. Posting at the right time can easily double your TikTok likes for free. Tools like Countik or Risekarma free TikTok likes can help track your engagement per like.
Step 2: Ride Trends Like They’re Your Own Twist
Jump on trends, but make them yours. Don’t just copy-paste and remix! Use hashtags like #tiktoklikesfree or #tiktoklikesgenerator, but add your humor, story, or brand voice. Viewers love authenticity, and TikTok rewards originality with more free likes TikTok.
Step 3: Create Scroll-Stopping Quality
TikTok is a fast-scroll platform; you only have two seconds to hook viewers. Start with strong visuals, catchy sounds, and a surprise element. Free editing tools like CapCut or Canva can make your videos look polished and professional, boosting your TikTok video likes for free.
Step 4: Engage and Build Community
Engagement is everything. Reply to comments, collaborate with small creators, and try like-for-like challenges. When your audience feels seen, they’ll keep liking, sharing, and commenting—no TikTok likes hack required.
🌱 From Free Likes to Real Growth
Getting 1000 free TikTok likes is fun, but what next? Use that momentum to build your personal brand. Link your TikTok to your Wegic website and let fans learn more about you, your products, or your services.
Avoid fake tools that promise 1 million free likes on TikTok. Instead, focus on creating real value. Because once your followers trust you, free likes and views start flowing naturally—no generator needed.
🌍 Wegic: Turn Followers Into Long-Term Value
Here’s the secret to turning viral videos into business success—conversion. Platforms like Wegic help creators turn those free TikTok likes into website traffic, leads, and customers. In just a few chats, you can build web pages that sync with your TikTok profile and showcase your best content.
So, when your audience grows, your online presence grows right along with it.
Conclusion – From Likes to Legacy
Getting free TikTok likes is great, but the real goal is to build something lasting. Create videos that make people feel something, engage genuinely, and keep showing up with fresh ideas.Both your audience and the algorithm adore consistency.
If you’re ready to turn your TikTok likes into long-term growth, like Wegic. It’s more than a website builder—it’s your bridge from viral moments to digital, like Wegic.
by Shashikanth Heerekar | Oct 11, 2025 | All Things about Marketing, Artificial intelligence, Digital Marketing, SEO News, Technology
Learn how voice search optimization can boost your website traffic and visibility. Discover strategies for local SEO, mobile optimization, and featured snippets to stay ahead in digital marketing.
How To Use Voice Search Optimization To Get More Traffic
I believe the key to driving more traffic with voice search is speaking your audience’s language. Voice searches are conversational and often phrased as questions, like “What are the best coffee shops near me?” rather than short keywords. By writing content that mirrors this natural speech, you increase the chances of being discovered.
Targeting local searches is equally important. Most voice searches have local intent, so keeping your business’s name, address, and phone number consistent across Google Business Profile and directories helps attract nearby customers. Including location-specific phrases naturally within your content also boosts visibility.
I also focus on mobile optimization, as most voice searches occur on smartphones. Fast-loading, responsive websites with clear navigation enhance user experience and improve rankings. Featured snippets are another goldmine: concise, direct answers make it more likely that voice assistants will read your content aloud.
Finally, I constantly analyze and tweak my strategy. Tracking which conversational keywords drive traffic allows me to refine my content and stay ahead. Combining conversational content, long-tail keywords, local focus, mobile optimization, and snippet targeting ensures I get more relevant traffic through voice search.
What is voice search optimization?
Voice search optimization is the process of tailoring your digital content to align with voice-based search queries. Unlike traditional text searches, voice searches are more conversational and often longer. For instance, a user might say, “What are the best Italian restaurants near me?” instead of typing “best Italian restaurants.” Recognizing this shift is crucial for businesses aiming to enhance their online visibility.
How does voice search work?
Voice search operates through voice recognition technology, which converts spoken words into text. This text is then processed by search engines to provide relevant results. The accuracy and efficiency of voice search have improved significantly with advancements in artificial intelligence and natural language processing.
Why optimize for voice search?
Global Voice search Optimization
Optimizing for voice search is becoming increasingly important in digital marketing for several reasons:
- Increased Usage: As of 2025, approximately 20.5% of people globally use voice search, indicating a growing trend towards voice-based queries.
- Local Search Relevance: Voice searches often have local intent, with users seeking nearby businesses or services.
- Featured Snippets: Voice assistants frequently pull answers from featured snippets, making it essential for businesses to optimize their content for these positions.
Voice Search Statistics 2025 (Key Highlights)
- Around 20.5% of people worldwide use voice search.
- Around 8.4 billion voice assistants are expected to be in use globally.
- In the United States, 153.5 million people are expected to use voice assistants.
- Siri has 86.5 million users in the United States.
- Approximately 27% of people use voice search on their mobile devices.
- In the U.S., 38.8 million people (13.6% of the population) use smart speakers for shopping-related activities.
- “Near me” and local searches make up 76% of voice searches and are expected to grow as more people use voice search to find local businesses.
How to optimize for voice search
Use a conversational tone
When creating content, adopt a natural, conversational tone. This approach mirrors the way people speak, making it more likely that your content will match voice search queries. For example, instead of stating, “Our restaurant offers a variety of Italian dishes,” say, “What Italian dishes do you offer?”
Include more long-tail keywords
Voice searches tend to be longer and more specific. Incorporating long-tail keywords that reflect natural language can improve your chances of appearing in voice search results. For instance, instead of targeting “Italian restaurant,” aim for “best Italian restaurant with outdoor seating in downtown.”
Target local searches
Since many voice searches are location-based, it’s vital to optimize your content for local SEO. Ensure your business’s name, address, and phone number (NAP) are consistent across all platforms. Additionally, include location-specific keywords in your content to attract local customers.
Optimize your site for mobile search.
Mobile devices account for a sizable percentage of voice searches. Therefore, ensuring your website is mobile-friendly is essential. This includes having a responsive design, fast loading times, and easy navigation.
Earn featured snippets
Featured snippets are concise answers displayed at the top of search results. To increase your chances of being featured, provide clear and direct answers to common questions related to your business. Use structured data to help search engines understand your content better.
Flowchart: Steps to Optimize for Voice Search
Flowchart: Steps to Optimize for Voice Search – visual selection
- Understand Voice Search Behavior: Recognize that voice searches are conversational and often location-specific.
- Optimize Content for Featured Snippets: Provide clear, concise answers to common questions.
- Incorporate Long-Tail Keywords: Use natural, conversational phrases that reflect how people speak.
- Focus on Local SEO: Ensure your business’s NAP information is consistent and includes location-specific keywords.
- Enhance Mobile User Experience: Ensure your website is responsive, fast, and easy to navigate.
- Monitor and Adapt: Regularly review your voice search performance and make necessary adjustments.
How Do I Optimize My Business for Voice Search?
To effectively optimize your business for voice search, it’s essential to focus on several key areas:
- Claim and Optimize Your Google Business Profile: Ensure your business information is accurate and up-to-date. This includes your name, address, phone number, business hours, and services offered. A well-maintained profile enhances your visibility in local voice search results.
- Incorporate Conversational Keywords: Voice searches are typically more conversational and longer than typed queries. For instance, instead of targeting “best pizza,” aim for “What are the best pizza places near me?” Integrate these natural language phrases into your content to align with voice search patterns.
- Focus on Local SEO: Many voice searches have local intent. Ensure your website includes location-specific keywords and that your business is listed in local directories. This helps in appearing in “near me” voice search results.
- Enhance Mobile User Experience: Since a significant portion of voice searches occurs on mobile devices, ensure your website is mobile-friendly. This includes having a responsive design, fast loading times, and easy navigation.
- Utilize Structured Data: Implementing schema markup helps search engines understand your content better, increasing the chances of your business being featured in voice search results.
By focusing on these areas, you can improve your business’s visibility and ranking in voice search results.
Is Voice Searching the Future of SEO?
Yes, voice searching is increasingly becoming a significant aspect of SEO. As of 2025, approximately 20.5% of internet users globally utilize voice search, with a notable increase in daily usage.This trend indicates a shift in user behavior towards more natural and conversational search methods.
The rise of smart speakers, virtual assistants, and mobile devices has contributed to this change. With more users relying on voice commands for information retrieval, businesses must adapt their SEO strategies to accommodate this shift.
Optimizing for voice search involves focusing on natural language processing, long-tail keywords, and local SEO. By aligning your content with how users speak, you enhance your chances of appearing in voice search results, thereby improving your SEO performance.
How Do You Rank on Voice Search?
Ranking on voice search requires a strategic approach that includes the following steps:
- Target Featured Snippets: Voice assistants often pull information from featured snippets. To increase your chances of being featured, provide clear and concise answers to common questions related to your business.
- -based voice-based-based Optimize for Local Intent: Many voice searches have local intent. Ensure your content includes location-specific keywords and that your business is voice-based and listed in local directories to appear in “near me” voice search results.
- Improve Website Performance: A fast-loading, mobile-friendly website enhances user-based voice experience and is favored by search engines, improving your chances of ranking in voice search results.
- Use Structured Data: Implementing schema markup helps search engines understand your content better, increasing the likelihood of your business being featured in voice search results.
- Monitor and Adapt: Regularly analyze your voice search performance and adjust your strategies as needed to maintain and improve your rankings.
By implementing these strategies, you can enhance your visibility and ranking in voice search results.
conclusion
In conclusion, optimizing for voice search is no longer optional; it has become a vital aspect of digital marketing for businesses aiming to stay competitive. With the rapid rise of voice-activated devices and the shift toward conversational, hands-free searches, companies must align their SEO strategies with how people actually speak.
By understanding voice search behavior and implementing strategies like conversational content, long-tail keyword optimization, local SEO, mobile-friendly design, and featured snippet targeting, businesses can enhance their online visibility and attract more relevant traffic. According to recent statistics, over 20% of online searches are now conducted via voice, a number expected to rise steadily in the coming years.
Investing in voice search optimization not only improves search engine rankings but also enhances user experience, builds trust, and positions your business for future growth. According to me, businesses that embrace voice search today will be better equipped to thrive in a digital world where voice-first interactions are increasingly becoming the norm.
FAQS
1. What role does voice-search optimization play in shaping the future
of digital marketing strategies?
a. Voice search is changing how people search online and is becoming key to data-based marketing. Instead of short keywords, users ask full questions, so companies must create natural, conversational content. It also boosts local SEO, as most searches are “near me.” Answers often come from featured snippets, so being clear and concise helps brands stand out. In short, voice-search optimization helps businesses stay visible, engage better, and adapt to a voice-first world.
2. What’s the most overlooked factor when optimizing for voice search?
a. The most undervalued aspect is conversational intent and natural questioning. Voice searches are longer and question-like, such as “What are the best coffee shops near me in New York City?” instead of “best coffee shops NYC.” To be effective, content must follow a Q&A style, use natural language, aim for featured snippets, and target local intent. Success means thinking about how people talk, not how they type.
3. What Are the Key Steps to Make Content Voice-Search Friendly?
a. To make content voice-search friendly, use conversational language and question-based FAQs. Keep answers short for featured snippets and optimize for local searches with “near me” keywords. Ensure your site is fast, mobile-friendly, uses structured data, and has simple formatting. In short, voice optimization means talking like humans, giving direct answers, and maintaining strong technical SEO.
4. How do you keep your brand voice consistent across multiple channels?
a. Keeping your brand voice consistent requires a clear brand voice guide for tone, style, and language. Everyone creating content should follow it. Adjust the voice for each platform without changing the brand’s personality. Regular reviews ensure audiences recognize and trust your brand everywhere.
5. How do you approach voice search optimization for local businesses?
a. For local businesses, focus on local intent since most voice searches are location-based. Optimize Google Business Profile, ensure correct NAP info, and use keywords like “near me.” Create conversational, question-based content on services and directions. Good reviews, schema markup, and a fast, mobile-friendly site help reach customers searching hands-free.
by Shashikanth Heerekar | Oct 11, 2025 | Technology
Discover the Arattai app, India’s homegrown WhatsApp alternative developed by Zoho founder Sridhar Vembu. Learn about its features, rise in popularity, and how this “Made in India” chat app is reshaping the nation’s digital communication.
Introduction
India is witnessing a digital transformation, and one app making big waves is Arattai, a homegrown messaging platform developed by Zoho Corporation. Within a short time, the app has become one of the fastest-growing chat platforms, offering a secure, private, and Indian-built alternative to WhatsApp.
What is Arattai?
True to its name, the word “Arattai” means “chat” in Tamil, and users are interested in whether this name will appeal to non-Tamil speakers. Many appreciate the cultural touch and the idea of promoting Indian languages through technology. It lets users send messages, share photos, videos, and files, make voice and video calls, and even host meetings. Arattai also allows WhatsApp chat migration, and it runs smoothly across multiple devices, including smartphones, desktops, and Android TVs.
Who Created the Arattai App?
Arattai was created by Zoho Corporation, one of India’s leading tech companies. It was developed under the leadership of Sridhar Vembu, the company’s visionary founder, who wanted to give Indian users a secure and privacy-focused chat app made entirely in India.
About Sridhar Vembu—The Visionary Behind Arattai
Sridhar Vembu, born in 1968 in Tamil Nadu, is one of India’s most respected entrepreneurs. He studied at IIT Madras and earned his PhD from Princeton University. In 1996, he co-founded AdventNet, later known as Zoho Corporation, which now serves over 100 million users worldwide.
Vembu is known for his rural innovation model—he operates Zoho from a small village near Tenkasi, where he trains and employs local youth in technology. His mission is to make India self-reliant in software and empower rural communities through education and digital access. In recognition of his work, he received the Padma Shri Award in 2021. Vembu is globally recognized for promoting rural innovation and self-reliant technology in India.
Why is Arattai booming in India?
Arattai’s rise is fueled by a combination of privacy, innovation, and patriotism:
- Privacy First: Arattai ensures end-to-end encrypted voice and video calls, giving users more control over their data.
- Made in India Movement: Users love supporting Indian-made apps that promote digital independence.
- Government Encouragement: Several Indian leaders have urged citizens to use local apps.
- Feature-Rich Experience: It offers group chats, stories, chat migration, and even an Android TV app—something most global apps don’t provide.
- Lightweight & Reliable: It works well on low-end phones and slower networks, making it ideal for Indian conditions.
Key Features of Arattai
- Free text, voice, and video messaging
- Group chats and “Stories”
- “Pocket” feature to save important messages
- “Meetings” for group video calls
- End-to-end encryption for calls
- Seamless use across devices including Android TV
🚀 What Drives Arattai to the Top
🇮🇳 Arattai’s rapid growth is fueled by India’s love for homegrown apps. Built by Zoho, it combines privacy, speed, and simplicity, making it appealing to users across cities and villages. The “Made in India” pride and Sridhar Vembu’s credibility are key factors behind its rising popularity.
🏛️ Ministers who—Unionorted Arattai
- Piyush Goyal—Union Minister for Commerce & Industry—joined Arattai and praised it as a #MadeInIndia product.
Dharmendra Pradhan tweeted.
- Dharmendra Pradhan—Union Education Minister—encouraged people to use Arattai, calling it “free, easy-to-use, secure, and safe,” and tied it to the Swadeshi (local) movement.
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- Ashwini Vaishnaw—Minister for Electronics & IT—also endorsed it and switched to Zoho’s office tools, using them in official settings.
- Nirmala Sitharaman—mentioned among ministers endorsing local tech (Zoho’s products, including Arattai) in broader statements about digital sovereignty.
🌟 Famous people / Industry leaders
- Anand Mahindra—businessman/industrialist—publicly said he downloaded the Arattai app and showed support.
- Radhika Gupta—MD & CEO of Edelweiss Mutual Fund—said, “Happy to be a user … a big believer in made-in-India brands.
🌍 No Trump Factor Behind Its Popularity
There’s no international or “Trump factor” promoting Arattai. Its success is entirely driven by Indian users who prefer local, ad-free, and secure platforms. The app’s growth story reflects India’s increasing digital confidence and the public’s support for self-reliant, privacy-focused Indian innovations.
📣 Influencer and Media Promotion
Arattai’s buzz is spreading through tech influencers, YouTubers, and Indian media outlets praising its performance and local roots. Though not a paid campaign, its popularity grows through organic word-of-mouth and social media trends highlighting it as a promising alternative to foreign messaging apps.
💡 Key Factors Influencing Arattai’s Growth
Several factors fuel Arattai’s success: strong data protection, Indian server storage, an ad-free experience, and reliable performance even on slow networks. Its easy interface, focus on user privacy, and patriotic appeal align perfectly with India’s Atmanirbhar Bharat vision, encouraging users to switch from foreign apps.
🇮🇳 Modi’s Vision and the Atmanirbhar Movement
While Prime Minister Narendra Modi hasn’t directly tweeted about Arattai, his “Digital India” and “Atmanirbhar Bharat” initiatives have inspired apps like it. The national call for self-reliance in technology motivates developers like Sridhar Vembu to create secure, world-class apps proudly made in India.
📈 Arattai Crosses 7.5 Million Downloads in India
According to The Economic Times, the Arattai app has surpassed 7.5 million downloads across Google Play and the Apple App Store as of October 2025. Backed by Zoho, the app’s growth reflects India’s strong support for homegrown technology and rising trust in privacy-focused, made-in-India communication platforms.
latest user interest and trending technology. out the Arattai app
🔒 Privacy and Security Concerns
Many users are curious whether Arattai offers end-to-end encryption like WhatsApp and Signal. Currently, it supports secure messaging but lacks full encryption for all chat types. However, Zoho has confirmed that enhanced privacy features are under development.
📱 Comparison with WhatsApp
People often search “Arattai vs WhatsApp” to know which is better. Arattai offers multi-device login, group chats, and file sharing, but users note it still lacks a few advanced tools that WhatsApp provides. The app is improving with each update and focuses on simplicity and privacy.
💰 Free and Ad-Free Experience
A big attraction is that Arattai is completely free and ad-free. Users appreciate that the app doesn’t collect or sell personal data, making it a trusted choice for those who want a clean, private chatting experience.
🌐 Performance in Rural Areas
Because Arattai is built by Zoho—a company deeply connected to India’s rural ecosystem—users report that it performs smoothly on slow internet and low-end phones. This gives it an advantage in rural and semi-urban regions.
“Made in India” Factor
Searches around “Arattai made in India app” are trending. People love that it’s developed entirely in India by Zoho Corporation, aligning with the Atmanirbhar Bharat (self-reliant India) movement. This patriotic connection boosts user interest and trust.
⚙️ Missing Features
Some users want to know what Arattai lacks compared to WhatsApp—for example, business tools, backup options, and advanced encryption. However, Zoho’s team has hinted that these features will be added gradually.
🧠 User Trust and Adoption
People are curious whether Arattai can retain users after the initial excitement. It’s gaining loyal followers who prefer privacy and simplicity over fancy features. Trust in Sridhar Vembu’s brand ethics helps sustain its popularity.
🗄️ Data Location and Security
Users often ask where Arattai stores their data. The company has confirmed that all servers are based in India, ensuring compliance with national data protection standards and giving users more control over their digital privacy.
Challenges and Future Outlook
Arattai faces stiff competition from global giants like WhatsApp, Telegram, and Signal. While it’s growing rapidly, it must continue improving features and security to maintain user trust. However, its quick rise shows that Indians are eager for apps built in India, for India.
Conclusion
Arattai is more than just a chat app—it’s a symbol of India’s growing technological confidence and independence. Led by Sridhar Vembu’s vision and powered by Zoho’s innovation, Arattai proves that India can create secure, reliable, and world-class digital products. Whether it replaces WhatsApp or not, Arattai has already started a new chapter in India’s digital journey.
