Earlier in the 2000s, the demand for Reciprocal links or in other words Link Exchange was quite common. It helps to grow the authority and ranking of a website and also gives valuable information to readers. Link Exchanges in SEO is still popular in the present day and the stats confirms the same. As per Ahrefs, only 26.4% of the domain authorities are not using reciprocal links.
This simply means that 73.6% of them are using the link exchange method. But there is a big risk and you must follow some measures if exchanging the links. If failed to do the same and came on the radar of Google webmaster, then they will put a heavy penalty on you. Now, you may be in a dilemma, whether Link Exchange is Good Or Bad? Is it a Legitimate one? If yes, then why Google is imposing a penalty.
Well, your all sorts of question will be resolved once, you will go through the link exchanges in SEO and measures to follow.
Link Exchanges in SEO
Reciprocal or Link exchange is the process of trading links from one party to another. It is just like give and take system where each party gets a profit by sharing the links.
Statistics of Link Exchange
1. Many websites are having no backlinks and the proportion is around 66.31%.
2. The average age of the websites retaining the top page is more than 2 years.
3. The more you create backlinks, more the organic traffic you will get from Google.
4. Trading a link is costlier and the amount is $361.44.
5. Guest posting is quite common and the per guest post costs $77.80.
6. The domains having reciprocal links are higher than others and the figure is around 73.6%.
Today’s scenario of Link Exchange
To know the present status of link exchange, you must know the situation of reciprocal link a decade ago.
In 2010, many businesses use reciprocal links to promote their business on multiple websites. Even there was a deal between the two parties to mutually promote their business via link exchange process.
The above process was a nasty one because it drops the popularity of a website and even the domain authority significantly falls.
Google updated its policy and now it is not giving much importance to the link exchange. Even the previously build reciprocal links on the websites will be devalued. Moreover, Google webmaster will impose the penalty on the one who will violate links rules.
Things you should avoid while using Link Exchange
Well, if you follow the guidelines of Google webmaster, then you won’t face any problem. It says you to go with the trusted websites to build a link, then a reciprocal link is useful.
Now, let’s see what all things you must skip while using the reciprocal links.
1. Never choose such a website that is irrelevant to your business
If you are doing SEO to enhance your business and using reciprocal links, then select the website that matches your niche. For instance, if you deal with a pet grooming service, then it is useless to promote it on website offering bike services.
2. Never go with the newly created website
The age of a website matters a lot and you should avoid exchanging links to a new website. As nobody knows when the site will be closed, so it is best to go with the older one. However, if you are getting a website 2 years old, well maintained, then you can use the same for reciprocal links.
3. Never look for websites that got a lot of outbound links
The websites that have a lot of outbound means trading of links is greater. The same will result in the fall of domain authority and at this point, you must take a diversion. That means, select the website having low outbound links.
Key things you should consider while exchanging the links
Now you are very much familiar with what to avoid and it’s time to know what all things you should implement.
1. Focus on leading websites
The website that is rich in organic traffic is definitely retaining good domain authority. Such a website has a good public response, so you need to focus on those websites to perform the link exchange process.
2. Target on website retaining quality content
Content is the pivotal point of the online business and for SEO. Even Google states that the quality content enhances the website’s rank on Google SERP. So, you must focus to choose a website that is relevant to your niche and retaining quality content.
3. Check website’s SEO metrics
The SEO metrics help you to know the quality of a website. If you are getting a high authority website, then exchange the links. But make sure to avoid the websites having low authority.
4. Answer to Legitimacy of reciprocal link
Now you know what to do and what to skip in link exchange. It will be easy for you to judge whether the reciprocal link is good or bad.
Link Exchange is a double-edged sword, if breaks the rules then you will face several problems on your website with a heavy penalty.
However, if you go with a genuine link exchange process without trading, then you will get a good result.
Google wants that users get sufficient and reliable information from the websites. So, if you post a link to another website having ample information, then it will be good for everyone.
So, link exchange acts as a bridge between the legit one and non-legit.
Building the relationship with the trusted and genuine resources will help you to build your website authority. The trust of the users is a must for a business, so you must focus on the legit websites to exchange the links.
Make sure to avoid errors while going through the link exchange process. Your silly mistake will put you in big trouble. Hence, go with Link Exchanges in SEO to boost your business.
Get 10x Followers on your Account with this Amazing Instagram Hack that will propel you to popularity.
In this Instagram Hack you will learn how to grow your 0 followers to 10,000 followers at very short time. Scale your results 10x times compared to your competition.
Instagram is the place for everyone to be. Getting popular is easier than before. But you’d need a great profile, a great feed, great bio and profile and obviously a good enough amount of followers. Everyone from celebrities to brands, businesses to healthcare want to carve their niche in the online world by getting big and famous on Instagram. Everyone wants to get unlimited Instagram followers quick. The reasons are obvious. Some want to build a big business, sell their brand or want to be in the media limelight. Who doesn’t like to be noticed and liked by others? Having more followers on Instagram helps people make money, garner attention, earn a status or become iconic. Whereas, getting 1000 followers on Instagram may not be difficult, getting 10,000 Instagram follower sight need some strategy and work.
Your Instagram Bio is one of the powerful to make sure you use the proper hashtags in your Bio to scale results.
Many companies make sure their Bio are having good information about the business. If you have a strong Instagram Bio with good hashtags then you can drive lots of traffic for your business.
You need to analysis your competition what kind of Instagram Bio they are having after that you can design your Bio according to that. So you will have strong bio. Make sure you include proper phrase and word in your bio description.
1. Join Instagram Engagement Groups
Those people with hefty numbers following hem, must be doing something differently, no? Ever wondered what do the influencers do differently? To begin with, they join engagement groups or Instagram pods.
While it can be tempting to join the biggest Instagram engagement groups, it may not earn you loyal followers. It’s a small but crucial step. Although joining these groups can be engaging and experiential, sticking to your niche will earn you your targeted and long-lasting audience.
This strategy works best for entrepreneurs just starting out on Instagram. You can find your engagement groups for travel, beauty, fashion and a plethora of other interests that you may choose from. If you’re serious about getting their attention, you should also return the favor. Do so by following common interest pages, groups and fan pages for people who join the group.
This might not help with immediate sales. But it helps you gain credibility early on so your Instagram page doesn’t show that you only have a handful of followers.
Remember, this is more of a short-term strategy for your first few weeks on Instagram, not a long-term one for getting Instagram followers.
This is especially applicable for new entrepreneurs. When starting out with social media marketing and building your Instagram following, your entire posting strategy should revolve around reposting other people’s content. Repost using more quirky caption, filter, a catchy line and awesome hashtags. Make the user’s screen lively and their Instagram feed more interesting. In the meanwhile, don’t forget to sell your product or brand.
It is crucial that you credit the original author of the post in your descriptions. Don’t post other’s content as yours. To follow, like and repost by giving due credits is the only way to get followers without getting flagged. You could begin doing this with any Repost apps. These have worked multi fold for those reposting video content on Instagram. (Note* Instagram has now updated their policy and you’re required to ask for permission before reposting.)
Besides reposting and sharing, #Hashtags are a great tool to gain new followers. Hashtags drive the traffic to whatever you are trying to sell. Before you know you’d be getting unlimited notification of new followers and traffic.
3. Get Promoted on Buzzfeed and other social media platforms
Bein active on other social media platforms definitely helps new instagrammers get a ready-made following. Having a great profile needn’t be limited to Instagram, hustle and create more engagement across mediums. To get that Instagram followers boost, you need to find a way to tap into a massive audience. The trends show that no other platform embeds Instagram posts into their content as much as Buzzfeed.
Given the stats, you might want to head over to Buzzfeed and check out their vibrant community. Let’s say Buzzfeed or any other platform can propel you ahead. This happens by tapping into a mass audience, and building an audience for yourself across streams. You can do so by first checking head out their Community section and other interactive and engagement spaces.
Engaging actively with your customers is a must. Whether it’s taking their feedback, addressing issues with product, replying to comments or whatever interaction that can build their trust in you/your brand. Getting followers on Instagram will be a lot easier with customer photos in your feed as it helps increase social proof.
For beginners, if you’ve never had a customer before, reach out to influencers. Let’s say these are influencers with around 5000 followers. Well, these influencers might not be so influential but, remember, we have to start small. Accounts with few followers on Instagram want to monetize their accounts. They will be willing to take pictures with your products at a much lower rate. Using IGTV is a great idea too. Use small and catch videos, IGTV, reels.
Reels to entice potential followers.
It works well to offer them an affiliate deal. An affiliate deal means that they’ll get a commission for every sale they score with their customer referral link.
If you’ve already had a couple of sales, reach out to customers instantly. You offer them a gift or cash incentive for taking quality images with the product they purchased.
Offering reinforcements isn’t going to be your long-term strategy. But while you are at it, making the brand grow you, this can help you expand your audience.
As more customers start seeing customer photos on your Instagram, they’ll naturally start tagging you in posts when they receive their products.
Showing your engagement and interest in customers is essential. If you comment on customers’ posts, repost their content and follow them, you’ll likely get them to follow you back.
Good reviews and word-of-mouth referrals can spread like wildfire. This is the coolest thing about Instagram. You can get popular in no time if you want to.
Having a certain thematic or aesthetics is underrated. Instagram is all about the visuals. What looks good, sells good. Eventually in your social media stint, you would find the need to develop your own style. A style or using a symbol is something that your followers can instantly recognize you with.
People don’t follow you because of the history of content you’ve posted so far. Rather they anticipate what would they get to see in the future. Having a good aesthetic usually helps in unifying the content and sending across the message of what is it that you’re really into.
Having a consistent style or theme is more than just a branding play. It’s about creating an expectation that your followers or potential followers can count on. This would increase their appetite for more and more content as they got hooked to what you’re delivering.
It’s all about consistency. If you deliver content with consistency, you’ll grow your followers on Instagram at a faster rate over time.
6. Optimize Hashtags to Get Followers on Instagram.
Different people will give you different magical number of hashtags that can do wonders. Truth is there is no such magical number. The trick is to create engagement.
Truth is, you add all those hashtags in the first comment. And as your page engagement grows, no one will ever see the first comment. People are too busy tagging their friends in your post and sharing it further.
Sure, when you’re starting out people might see it. But if the goal is to increase visibility, the easiest way to do it is to add more hashtags. As you gain followers, your posts will rank higher for those hashtag keywords giving you even more visibility.
If your hashtags are niche specific, you’ll increase your likelihood of being found by a relevant audience. This will help you grow your followers on Instagram as well.
It helps to avoid generic hashtags since they are overused and hardly trend. Finding a repertoire of useful hashtags and catching up on the trendy ones can be a deal breaker and help you get discovered.
7. Use Instagram Posts in Blog Posts
If you have your own personal or business blog, you can embed your Instagram pictures into your blog posts.
Let’s say that you have a photography blog, you might write a blog post about clicking pictures and pro-tips of photography. You can choose posts from Instagram where you display your most popular skills.
You’d then go onto the Instagram website on your desktop, go to your page, click on the post and click on “Embed”. Then you copy that link into your blog post’s code section.
Over time, more people will be visiting your blog and will be more likely to check out your Instagram account too.
What seems like a long-term plan, might actually buy you a strong base of loyal followers. Adding your Instagram posts right from the beginning gives you a higher chance of visibility. You might not get a huge following immediately but eventually it is a sure shot.
Start doing this and six months from now you should really start seeing massive returns.
8. Follow People Who Like Competing Instagram Pages
To get that spike in Instagram followers, you need to find people who follow competing brands not unlike yours. Ofcourse, you should be following the originals and the big names of the industry. But your immediate competition is those brands/pages that are like you or a bit more popular than you.
Who are your biggest competitors on Instagram? Note them down. Then, browse their posts to see who’s commenting on their posts. Follow them and engage with them.
However, if you have a competitor who has 100,000 fans on their page, they may not have a loyalty to that brand. Meaning they can swing from one similar brand to another similar brand.
When commenting on posts of those you follow, don’t scare them off with a sales pitch.
And never use the same comment for every person you message.
If they ask a question on their post, give them an answer.
You can also look at the types of comments others are posting for ideas and inspiration.
As you keep engaging and following people, you’ll start to accumulate a strong following of your own.
9. Rope in Influencers
Getting influencers into your circuit certainly helps one skyrocket their followers and popularity. Another way to increase Instagram followers is by getting an Instagram shootout for having an influencer do an account takeover.
If an influencer has a loyal following, they can give you a shootout and repost. This will result in new followers for your account and possibly a few sales.
Be sure to write up a contract that prohibits the influencer from sending fake traffic. Its usual these days for people to use bots and other methods to gain followers. Also, when you get a sudden rush of fake followers on Instagram, you risk getting your account banned.
A more effective approach would be to ask the influencer you work with to do an account takeover on your Instagram Stories. This way, people will have to follow your page to view the story. Make sure to ask them to inform their audience a few days in advance.
10. Host Giveaways
If you host giveaways on Instagram and have a small audience, you might be able to get more followers.
Let’s say you host giveaways on your website. You then should also include an option to follow you on Instagram and other social networks, to have a much bigger reach.
If your audience size is small, you can post your giveaway in certain giveaway Facebook groups or on giveaway blogs.
It’s also a good idea to reach out to giveaway blogs. For ex. you could send free products in exchange for a review post. It usually works like this, the audience would enter to win the product under the condition that they are sent product directly. The giveaways end up earning the person about hundreds of new followers on all social accounts within a week’s time.
This is a great way to get new followers if you don’t have an audience. But it might not be as targeted than if you were to host a giveaway on a relevant niche blog.
If you’re just starting out, giveaways can help you get more followers on Instagram. However, if you do them too often, you might not get the right type of audience you want.
If your goal is to get sales, giveaways won’t necessarily help you get more of them. You can try this giveaway hack to get more sales. But if you’re only looking to get Instagram followers fast, this strategy can work quite well.
11. Grow Your Following by Partnering With Another Brand
If you’re just learning how to get followers on Instagram, it might be best to partner with another brand. This can be a quick way to grow your follower base.
When you partner with brands, some of them might be those having significantly larger audience base than you. Getting them to collaborate, sharing or giving a shout-out to your page. For all we know, Instagram can also be a supportive community and collaborations and features aren’t a hard deal to strike.
12. Use Instagram Analytics Tools
Instagram analytics does give you information about your audience base. Besides theses there are many free tools in the marketplace that can give you more useful information that you can optimize on.
Things like engagement rate, new followers, Instagram un-followers, and inactive accounts are important things to consider. It can give you insight that will shape how you get more followers on Instagram.
The best Instagram analytics tools in the market right now include:
These Instagram analytics tools provide valid and highly informative data. These provide information about your audience statistics and can be optimized to identify the customer base you got. They also highlight the right content that leads to increasing Instagram followers, which should lead to more sales for your online business.
Instagram Followers Apps
There are many apps out there that can be used to increase your followers on Instagram. These apps are good for beginners as they help build up the first few thousand Instagram followers.
These apps however get flagged or shut down often. Sometimes And people who use these can get their entire Instagram account shut down. Though these apps might work well for some, the risk just isn’t worth it.
The risk-free apps to increase Instagram followers that you can use include marketing automation tools like Buffer, HubSpot, or Hootsuite.
Free Instagram follower apps include:
Followers for Instagram: Discover Instagram accounts that have unfollowed you, those who haven’t followed you back, and similar accounts you should be following through. This Instagram follower app is perfect to understand how to make followers last. Gives you tips to make your followers happy and what content to post in order to get more followers on Instagram. Reach out to those who unfollowed you to find out why and start to improve your Instagram follower metrics today.
Crowdfire: Inactive followers are a much talked about topic within any social media platform, and Instagram is no different. Inactive Instagram followers could be spam accounts or accounts from people who no longer engages on the platform. If you are looking to grow your following and engagement level, it would be a good idea to trim your list of inactive followers. Crowdfire identifies your inactive followers, recognizes when people unfollow you, and helps you find new followers.
Social Rocket: It gamifies social media engagement to motivate you to interact more. So every time you like someone else’s post, you will gain points to exchange for followers or likes on your own posts. Although not a great long-term strategy, this could be a great starting point.
Tracker for Instagram: There aren’t any effective tools for Instagram unfollowing or following accounts in bulk. Tracker for Instagram gives you this option in their app. The app also provides analytics so you can analyze how followers engage with your account.
In conclusion, figuring out how to get followers on Instagram is not the hardest thing in the world. If you’re active and hustling and have quality to sell, chances are that your brand/page will grow in no time. That aside, it’s also important to keep the Instagram algorithms and stats in mind. This article has shown you how to deploy strategies ASA creator and use free apps and tools to get the best out of Instagram.
Once you’ve crossed the 10k line, the going gets easier. You could continue optimizing your Instagram using the strategies that this article outlines and see the results for yourself. Who knows that the same strategies may even help you cross the 100k line!
Some Interesting Facts about Instagram:
1. Over 1 Billion plus Users are active every month on Instagram. That is 75% Population of India. This is till June 2018.
2. 90% of Accounts are following business on Instagram. Instagram Internal data till October 2019.
3. Over 500 Million plus users are using Instagram stories every day. This data till January 2019.
4. 60% People say they discover new things or products on Instagram. This is till November 2015.
5. Over 200 Million+ Instagram Vistiors visit every day on Business Bio Profile. This data till November 2017.
6. 80% Increase in spent on while watching videos on Instagram. Data is till June 2017.
7. 25% of stories on Instagram are from businesses. Till January 2017.
You need to seriously think of scaling your results on Instagram. As instagram is having potential to bring leads for your business for long time compare to any social media website. The way Instagram is going forward is just unbelievable.