Google introduced the Google Guaranteed Badge to make it easier for small and medium-sized to gain trust online. Is this badge worth the cost for small and medium-sized businesses? Google Guaranteed Badge – benefits and drawbacks – will be discussed in this article and will help you decide if it is right for you.

What is the Google Guaranteed Badge, and how does it work?

Google Guaranteed badges displayed on Ads and organic listings that include businesses that have passed Google’s verification and screening process. Google has registered these businesses with a badge to ensure that they have verified legitimately. Customers can expect quality service and customer service when using these businesses.

Business owners with a Google Guaranteed Badge can leverage this to increase their customer base. SMB can stand out from their competition and customers can feel confident choosing your business over others.

Businesses must pass a background check by Google before they can receive the Google Guaranteed Badge. You will need to provide detailed information about your company, including your name, address and phone number as well as business hours. Google will verify that the information you provide is accurate and legitimate once you have submitted it.

After passing the background check, sign up for a Google Local Services account to create an ad campaign. When creating your ad, you’ll be able to select “Google Guaranteed”. Google will review your ad before it is published.

The Google Guaranteed Badge is free, however you will have to pay for your Local Services Ad campaign. The cost of your Local Services ad campaign will vary depending on many factors.

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Benefits of wearing a Google Guaranteed Badge

You are constantly looking for ways to differentiate yourself from your competitors and gain new customers as an SMB. Google Guaranteed badges displayed in search results and on Google My Business listings, which indicate to potential customers that your business is trustworthy. This badge will increase your click-through and conversion rates, as well build trust with potential customers.

While there are many benefits to a Google Guaranteed badge – here are three of the most important:

1. Bright Local study: shows that Google Guaranteed badges have a significantly higher click-through rate. According to the study, businesses with badges had an average CTR of 4.5%, while businesses without them saw only 1.9%.

2. Higher Conversion Rate: A similar Bright Local study revealed that businesses who have a Google Guaranteed badge saw an increase in conversion rates. According to the study, businesses that had the badge converted 9.8% more than those without it.

3. Building trust with potential customers: A Google Guaranteed badge is a great way to build trust with potential clients. Business badges are great ways to build trust with potential customers since they represent a trustworthy business that Google has verified. Potential customers will be more inclined to do business with your company if they see the badge.

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How to become eligible for a Google Guaranteed Badge

To be eligible for the Google Guaranteed Badge, your SMB must meet all requirements. First, your business must be verified and listed on Google My Business. Your business must be located in the United States of America or Canada, and provide services to customers.

After you have verified your business and added it to Google My Business, you will be able to apply for a Google Guaranteed Badge. After an initial screening by Google, your business will be inspected on-site. The Google Guaranteed Badge will be given to you if you successfully pass the inspection and screening phases.

Google Guaranteed Badge may provide many benefits to your SMB. These include increased visibility online and better search results.

The badge shows potential customers that your business has approved and vetted by Google. This can also help build trust. A Google Guaranteed Badge can help you increase visibility and build trust among potential customers.

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Google Guaranteed Badge: Costs and requirements

You may wonder if the Google Guaranteed badge for small businesses is worth the effort and cost. This is what you need to know and how it can help your business.

Only businesses offering services in specific categories such as financial services or home services are eligible for the Google Guaranteed badge. Your business must pass a background check by Google to be eligible for the badge.

To apply for the Google Guaranteed badge, there is $50 one-time fee. To keep your Google Guaranteed badge active, your application will approve.

A Google Guaranteed badge can help you get more visibility in search results, on Maps, and improve click-through rates for your ads. Customers who see your badge will more confident doing business with you because they know that their data is secure.

You may be eligible to apply for the Google Guaranteed badge.

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Tips to Increase Your Chances of Approval for a Google Guaranteed Badge

You’ve likely heard of the Google Guaranteed badge if you own a small business. A Google Guaranteed badge approval can help you increase visibility and attract new customers. What are your chances of getting approved for a badge, though?

There is no simple answer. Google isn’t giving out much information about the search criteria, making it difficult to apply. There are things you can do that will increase your chances of approved.

Here are some tips:

1. Check to make sure your business qualifies. Your business must meet certain requirements to be eligible for the Google Guaranteed badge.

You must also have a physical location and provide services in specific categories (e.g. home services, automotive services etc.). The complete list of eligibility requirements can be found here.

2. Select the right category to fit your business. You will need to choose a primary category when applying for the Google Guaranteed badge. You should choose the best category for your business. Don’t try to cheat the system by choosing a less competitive category to get approval faster.

3. Give accurate and current information. Make sure you include accurate and current information about your business in your application (e.g. name, address, URL, etc.). Your chances of approved will be reduced if you provide incorrect or outdated information.

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There are pros and cons to wearing a Google Guaranteed Badge

You are a small business owner, and you want to increase your online presence. Google Guaranteed allows businesses to have a badge displayed on their Google Search and Maps listings.

This indicates that they have verified and are covered by a money-back guarantee. While the Google Guaranteed badge may give your company an advantage over others, it does have its drawbacks. These are the pros and cons to a Google Guaranteed badge.


  • This badge indicates to potential customers that your business is trusted and verified.
  • Customers can choose to do business with you because they know that your money-back guarantee will a good investment.
  • The badge will help you stand out and attract more clicks.


Businesses must meet certain eligibility requirements to be eligible for the program. Not all businesses will able to meet them.

The annual fee is payable to participate in the program.

Google Search and Maps listings can only display the badge, so it might not be as well-known as other efforts (such as PPC ads).

Alternatives to the Google Guaranteed Badge

Business owners have a few options to consider other than the Google Guaranteed Badge. Another option is to create an account on another directory site such as Yelp and Angie’s List. These sites also provide badges that can displayed on your site to prove that your business’s reputation is high.

You can also become accredited through the Better Business Bureau (BBB). The process involves filling in an application and providing documentation regarding your business. After you accredited, you will be able to display the BBB logo in your marketing materials and on your website.

A local chamber of commerce may be a good option for some businesses. This group can promote your business in the local community and offer resources to small businesses.

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SMB can use the Google Guaranteed badge to increase their visibility and build trust. Businesses that get this badge will be able to increase their visibility in Google search results and provide customers with peace of mind. It is worth looking into a Google Guarantee Badge if your business meets these requirements.


1. What is the Google Guaranteed Badge, and how does it work?

Google offers a guarantee badge called the Google Guaranteed Badge to companies that have met their quality standards and provided excellent customer service. Google Search and Maps displays this badge next to your business listing and can help you compete with other businesses in your local area.

2. How can I obtain the Google Guaranteed Badge

Your business must verified by Google before you can be eligible for the Google Guaranteed Badge. Your business information, including your URL, address and phone number, will be required. After your business has verified, you will need to apply. This includes passing a background check as well as agreeing to Google’s Terms of Service.

3. Is the Google Guaranteed Badge really worth it?

There are many things to consider when deciding whether the Google Guaranteed Badge should be used for your SMB. Although the badge can give you an edge over other local businesses, there are some things you should consider. Your business goals and needs will determine whether or not the badge is worth it.

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