by Shashikanth Heerekar | May 7, 2021 | All Things about Marketing
Google is named for providing an unmatched customized experience. Unfortunately, the search engine service comes at the cost of your secured as Google tracks your online presence and gathers all the information. Customization can be a cause for concern, especially when you see highly tailor-made campaigns and content targeting you.
The interesting news is the market is stocked with other search engines alternatives. It provides more security in addition to a host of other practical options. We have listed a few of the best alternative search engines here. Let us take a look!
The evolution of search engines is a never-ending process. Over the last two centuries using these best search engines. Some water has passed under the bridge. The search engine landscape has been toiled at different times by large companies that might stay here forever. Disruptive and innovative technology had various plans for these companies, sending them off to the history books.
How do Search Engines work?
Search engines have three main functions:
Rank: Display content that will offer best answer to searcher’s query. It is ranked by most relevant to the least relevant.
Index: Organize and store the content found during the process of crawling
Crawl: Discover the web for content on each URL they search.
Bing
A product of Microsoft, Bing is the second most used search engine across the globe. Some users prefer using Bing as they feel that its additional visual options provide a greater experience. Bing gets its search results from Yahoo! The homepage has a vital background that displays stunning pictures of sports, animals, places, people, and much more.
Bing’s video search presents a grid of large thumbnails that allow you to preview the video when you hover over them. Clicking on the videos opens them on a similar page. Like Bing, Google, display ad campaigns and options like spellcheck, translation, sports scores, flight tracking, and sports scores. The search engine has apps for Android and iOS.
Paramount options of Bing Search:
·Switch off the background picture
·RSS feeds for desired search results
·Weather forecast
·Personalized search options
·No king has ruled forever
·But Google still remains a search engine behemoth in 2021, having more than 90 per cent of the world search market share
·Google no doubt, a cut above all the other competitors in the search engine landscape when it comes to user interaction
Google
This is one of the reasons why Google has crowned the title the “most used search engine.” The defining factor for Google’s success is the algorithm that fetches users the most relevant results, and above that, an unmatched personalized user experience. Google also has its demerits. When I think about Google’s pristine days, there was more focus on keeping the users happy. Fast-forward to 2020 and their priorities have changed significantly.
The pure organic search engine results page of Google is a past thing. Google SERP options like Knowledge graph, map pack, and snippets have taken up main positions on the Search engine results. There is no chance for sites to get similar visibility as before. The monetization of visitor details on a massive scale caused a persona shift for Google as an advertising medium. The more customization you want, the more visitor data Google will get from you. So, if you are concerned about security, Google is not the right search engine for you, at least in 2021.
Over the decades, empires have built and fallen. If Google continues to run the game without giving credit to sites and without asking for the user’s consent before sharing their information. Google’s omnipotence as the most used search engine in the world might be short-lived.
DuckDuckGo
It is a famous search engine for those who value their security and privacy. They are put off by the thought of their every doubt being logged and tracked. It has a neat and clean interface with fewer ads and infinite scrolling. So the user experience is streamlined and nice. There is absolutely no user tracking as well as you can even add DuckDuckGo’s extension to your browser to keep your activity secret. The DuckDuckGo search engine has a useful option named bangs. It allows you to search directly within another site from DuckDuckGo by typing a prefix. Like, typing ‘Amazon clothing’ would take you directly to Amazon clothing search results for the query ‘Amazon clothing’
Yahoo
It is older than Google, and a few internet visitors still depend upon it as their main search engine for everyday use. It is the third most extensively used search engine after Bing and Google. Yahoo provides different other options in extra to basic searching.
It serves as a news aggregator, email service, online shopping place, games center, travel directory, and many more. With support from about 38 languages, it is a formidable alternative to Google. It is even the default search engine in Mozilla Firefox. Instead of providing a standalone search engine, it offers a vast range of services right from sports to food among other things.
After occupying Flickr, Yahoo’s search results image improved speedily. There are also sections like Yahoo Answers and Yahoo Finance. It provides a goldmine of details on different topics. Most importantly, Yahoo is prime to Google when it comes to putting security and privacy on the top.
Unique Features of Yahoo! search engine include:
·Link domain- it is an undocumented Yahoo Search operator
·Write emails from the Yahoo! Search box.
·Identify the order of search keywords in queries
·A vast portal of extra services
Bottom line
Everyone knows that Google is the top, reliable and the most preferred search engines. It has ranked a whopping 90 per cent of its market share. Even after getting this credibility, the renowned search engine is lacking behind in terms of information privacy and security of users.
These search engines might not provide the highly customized experience that many Google visitors have become used to. They make up for it with better privacy than Google. If you are like most unperturbed visitors, you may wish to escape the Google ‘filter bubble’. The engine alternatives discussed above provide a refreshing experience.
by Shashikanth Heerekar | Apr 10, 2021 | All Things about Marketing
In this Method, You will learn an alternative method for the Edu Scholarship SEO method that has been there for a long time.
Edu Scholarship Links SEO method is known to many SEO companies now, but there is an Alternative Method that can scale more results for you.
In this article, We will discuss this method that is unique and has success.
You need scraping tool like you do with Edu Scholarship SEO method.
Steps to follow this Method:
- Scrape Edu Websites using Scrapebox or any other alternative tool and Make a list. Remember you need to include keywords while Scrapebox the websites. (if you don’t have a scrapebox then purchase from Blackhatworld).
- Using Scrapebox, you will have found a list of Edu Website list. Now Extract Emails from these websites.
- After extracting the emails, make sure these Emails belong to the student of the University. These Students have access to the University website Blog.
- You can request the students to get your link to be added to the University Blog. Upon Approval, you will give them some amount of money.
Use these Operators while searching “Keyword” Inurl:.edu
Advantages of This Technique:
- You will get an Amazing Backlink that has a very low Outbound link.
- Your ranking will Improve on Google Drastically.
- Your DR (Domain Rating) and DA (Domain Authority) will see a serious Jump in the ranking.
- Remember,.com domain is far attractive to google regarding Edu or Gov links since they carry Authority as Google needs trusting sources.
- You can start an SEO service on Fiverr, Blackhatworld, or alternative sites like Warrior forum where you can sell these links at affordable prices.
![[Latest]How to prevent Unique Facebook hacks](https://oxygenites.com/wp-content/uploads/2021/04/Fb-Unique-hacks-1080x675.jpg)
by Shashikanth Heerekar | Apr 6, 2021 | All Things about Marketing
Many people are losing their Facebook accounts In this article I will discuss how to prevent Facebook Hacks with ease.
If you own your business, it is mandatory to have a Facebook account for your business. You have to spend years building your profile and engage more customers. Increasing the trust of your customer besides the number of following is of primary importance. There are many ways that you can leave your Facebook page vulnerable. There can be several Facebook hacks that can be used to access your page.
If your FB page is vulnerable to any such Facebook hack, you need to know how to protect yourself and your business from that?
What is the frequency of Facebook hacks?
According to the New York Post, approximately more than 16,000 Facebook accounts are getting compromised each and every day. Unfortunately, the frequency of such Facebook hacks happening is pretty high. When it comes to social media, people are often very relaxed with privacy and security. Hence, they leave such social media accounts really vulnerable to hackers.
A business page on Facebook can be accessed through personal accounts. All the people who have admin control over your page is vulnerable to such Facebook hacks. Therefore, it can leave your page very vulnerable to hackers.
Hackers get access to business Facebook pages through various phishing scams, email attachments with malware, data breaches which can also reveal passwords very easily. Large-scale data breaches are extremely rare but the scale can be really alarming.
Some of The Interesting Stats about Facebook Hacks:
Around 30 Million Accounts were compromised because of Data Breaching in 2018.
What do hackers do with your Facebook business page?
Your followers are the attraction for your hackers too. You have definitely spent a lot of time and money crafting your Facebook business page in the best ways possible.
Your hackers can post various links on their page and post spam links that will leave your followers vulnerable to Facebook hackers.
The hackers can also create and approve ads from your account for promoting malicious content. These contents can be of high price and can cost you a fortune before you can even take any action. The information on your Facebook account can also be used by hackers for identity theft or other online accounts. This can also offer access to your banking and other personal accounts.
In this article, we will offer you a few strategies that will help you prevent being a victim of any Facebook Hack.
The basic strategies to help yourself prevent being a victim of any such Facebook hacks are each of these platforms’ fundamental security measures.
You can go ahead and explore various online security features in each of these platforms or apps.
For example, a small strategy will change your password more often if you had been using the same password across multiple platforms for years.
Here are 9 strategies that can be used to prevent Facebook hacks:
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Go through the Facebook security settings:
You should take a tour of the Facebook settings section under the name security and login. Review each of these sections in detail and read out various tips and information on the best practices. These are helpful for keeping the Facebook account really secure. You must make sure that you scan for malware and viruses on your computer regularly. Anti viruses are the software that helps spot such kinds of problems that can leave you vulnerable to Facebook hacks.
Update software on time to ensure that you are using your browse’s most secure version, other apps, including all the recent updates and improvements.
Your business page is as secure as the people who have got the access to it. Make sure that you protect your personal profile and share all the security updates and practices with your colleagues.
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Create a strong password:
Passwords are the first thing that you need to look into when it comes to basic safety and security. You should make sure that you go through the fundamental guidelines on each site that you are using.
Generally, it is a combination of upper case letters, lower case letters, numbers, Symbols and special characters. So, that other people would find hard to guess.
Prevent using the same password for multiple accounts. For example, do not use the password that you use for securing your financial accounts for any of your social media accounts. That way you can save your financial accounts from getting hacked. Consider using any password manager such as LastPass or 1Password. This way you wouldn’t have to remember dozens of passwords.
This software helps you to store all of your passwords in one place so that you have to remember only one password. They can also generate automated random passwords and that’s an even more secure procedure. Make sure that you save your password only on your Facebook app or your web browser.
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Use two-factor authentication:
Two-factor authentication refers to the step where you are asked for your password and an additional security check. This step pops up when you are trying to login into your Facebook account from a different device. At this stage, you have to enter a security code that’s sent via text or email to your pre-approved number and email address. For doing this, you have to head towards the Settings page and select security and login. Go to the section labeled as Two-Factor authentication and then edit it.
Facebook will ask you for contact information for verifying your identity while you are logging in.
You will receive alerts if someone else is trying to get access to your Facebook account.
-
Read emails sent by Facebook:
Facebook sends out emails for the verification of suspicious or unusual activities. Make sure that you read those emails sent out by Facebook as they are trying to flag any suspicious activity.
Staying aware of the common phishing attempts and understanding the latest security recommendations from Facebook.
It can help you a lot in staying safe online and save you from various Facebook hacks.
You can access the list of recent email messages sent by Facebook under the Security and Login section which lies in the Advanced section.
-
Have more than one admin on your Facebook page:
Be very careful about whom you are offering any access to your Facebook page. It is convenient to have more than one admin on your Facebook page.
In case you have lost access to your Facebook page or being unable to login. Another admin can access the Facebook page and keep running it on your behalf till you gain back your access.
Make sure that you keep removing people periodically who no longer requires any access to your page. If anyone requires temporary access to your page, give it and make sure that you remove it right after the project is over.
Facebook offers several page admin levels. This feature allows you to grant different access to different people. Be careful about whom you are granting access and only offer access till the task is over. It gets difficult to manage such small things, so you can employ a person to manage all of your Facebook marketing. Review the different levels and allow permissions to the admins only to the levels that they need to do that job.
Giving people admin the ability to add or remove people to the page. This might mean that they could remove you with little chance of regaining access.
They can potentially add other admins to the Facebook page who can take over your page.
Report any unusual activity to Facebook
To keep your account secure, you have to report any unusual activity to Facebook.
You can report messages, profiles, and even posts on Facebook. It informs them of your concerns or grievances about anything you see on that platform.
Reporting anything on Facebook allows you to use the platform more securely and flags any sort of suspicious activity on your Facebook account.
In case of the discomfort of any messages from any user, you can straight block them. It ensures that they are removed from your friend list.
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Log out of Facebook after using:
If you are using any shared computers such as computers at work, library or co-working spaces, you need to be extra cautious. Make sure that you log out after you are done using your Facebook account. This step is extremely crucial when you are using accounts that contain personal information. Logging out of your Facebook account when you are using it from a shared computer, makes you less vulnerable to any Facebook hacks.
If you have left your Facebook account logged in by any chance on any shared computer. Make sure that you change your password immediately for your security purposes.
Or you can go to Security and Login settings and remotely log out from all the devices.
-
Avoid accepting a friend request from unknown people:
It is easier for hackers to gain the necessary information about you for guessing your passwords by adding you as a friend on Facebook. Make sure that you don’t accept someone as your friend if you don’t know them personally. Allowing access to your personal profile can offer access to your personal information such as your birthday and so on. This is very helpful info to easily hack your business account or impersonate you to avail access to other social media accounts.
Conclusion:
Preventing Facebook hacks on your business page is of utmost importance besides posting engaging content and creating amazing Facebook ads. You need to be aware of some real security risks protecting your business account from getting hacked.
These few steps mentioned on the top can go a long way in securing your customers. It is a long-term investment in your Facebook business page.
You must stay updated with all the security and safety protocols of each of these platforms. Check your emails and alerts regularly to keep an eye on any malicious or suspicious actions on your Facebook page. This helps you in acting on it as soon as the hack occurs. These steps are beneficial for reducing your risk of getting hacked and enjoy a stress-free experience. You can enjoy growing your customers and connect with your customers without any expensive setbacks.
by Rishikanth Heerekar | Apr 4, 2021 | All Things about Marketing
This article will show you how to use Reddit for more traffic and build your brand with that free traffic on Reddit.
What is Reddit?
I guess you know that Reddit is a Social Media Platform that is well moderate compare to Facebook, Twitter, or Any Social Media Website.
I have been using Reddit for over 12 years now, and I struggle to maintain my account additional push Backlink from Reddit to website.
Since, It is one of the best moderate platforms.
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The trick to getting Traffic from Reddit for Free:
- Ask a question on Reddit relating to any topic that your website sells. Tell if anyone has used this service from[website or Company]. I prefer you avoid placing a backlink in your post.
- Make sure your website in the Top 3 Searches on Google for Longtail keywords relating to the product or service that you mentioned in the post on Reddit.
- People will search about your website on the Internet come back to reply to you for improving their Karma on Reddit.
- This Method is a Gold Mine for the People who are Brands on the Internet.
- Alternatively, You can come with other options like stating, “I have read about this service or product on “Medium.com”, and they are referring to this[website or Company]. Can you let me know your opinion about this product or service?”.
Please let me know if you have any doubts regarding this method. I will keep adding more Reddit methods that are impressive and easy to do for you to generate more Reddit Traffic for your Website.
Learn how to use the “I’m Feeling Curious” feature on the Google iOS app. Enjoy a daily dose of interesting trivia and knowledge.
by Pooja | Mar 30, 2021 | All Things about Marketing
Earlier in the 2000s, the demand for Reciprocal links or in other words Link Exchange was quite common. It helps to grow the authority and ranking of a website and also gives valuable information to readers. Link Exchanges in SEO is still popular in the present day and the stats confirms the same. As per Ahrefs, only 26.4% of the domain authorities are not using reciprocal links.
This simply means that 73.6% of them are using the link exchange method. But there is a big risk and you must follow some measures if exchanging the links. If failed to do the same and came on the radar of Google webmaster, then they will put a heavy penalty on you. Now, you may be in a dilemma, whether Link Exchange is Good Or Bad? Is it a Legitimate one? If yes, then why Google is imposing a penalty.
Well, your all sorts of question will be resolved once, you will go through the link exchanges in SEO and measures to follow.
Link Exchanges in SEO:
Reciprocal or Link exchange is the process of trading links from one party to another. It is just like the give and take system where each party gets a profit by sharing the links.
Statistics of Link Exchange:
- Many websites are having no backlinks and the proportion is around 66.31%.
- The average age of the websites retaining the top page is more than 2 years.
- The more you create backlinks, more the organic traffic you will get from Google.
- Trading a link is costlier and the amount is $361.44.
- Guest posting is quite common and the per guest post costs $77.80.
- The domains having reciprocal links are higher than others and the figure is around 73.6%.
Today’s scenario of Link Exchange
To know the present status of link exchange, you must know the situation of reciprocal link a decade ago.
In 2010, many businesses use reciprocal links to promote their business on multiple websites. Even there was a deal between the two parties to mutually promote their business via link exchange process.
The above process was a nasty one because it drops the popularity of a website and even the domain authority significantly falls.
Google updated its policy and now it is not giving much importance to the link exchange. Even the previously build reciprocal links on the websites will be devalued. Moreover, Google webmaster will impose the penalty on the one who will violate links rules.
by Akshmita Kalyankar | Mar 30, 2021 | All Things about Marketing
With the rise of the digital world, multiple Effects of Remarketing on Consumers have been observed. They are positive & negative, but why suddenly the best marketing tool is losing its value in the present day? The answer to the same question lies here. Many more valuable pieces of information are available that will give you a broad vision to see Remarketing Effects.
Remarketing is a process to target those consumers who already visited your website. It not only increase sales but also gives the reminder to the consumer to purchase the left product.
In simple words, a cookie is a tool used to find the audience’s behavior. When consumers visit your website, discovered the product, but didn’t purchase it. At this point, using cookies, you can target the same customer to purchase the product once he comes back.
Remarketing concept is useful for small businesses because they get a higher impression rate at the minimum cost. Due to the same, the sale cycle of the SMEs picks and reaches to top-notch.
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Are Remarketing and Retargeting the same concept?
Remarketing is a broad concept where you target the audiences. On the other hand, Retargeting is a narrow concept that directs you to a specific customer who visits your website.
Remarketing Effects- Statistics:
- Remarketing boosts the business up to 400% and this mark is useful for a business.
- The CTR report for a display ad is low, i.e., 0.07 but in remarketing, the CTR is 0.7%.
- Retargeting enhances the brand value and brings more new customers, i.e., 33%, and the website engagement rate gains 16%.
- For targeting the consumers via Remarketing process, 20% of marketers retain the budget for this methodology.
- Among consumers, 25% of them like the remarketing process, while 60% of them are neutral.
- Through the remarketing process, the conversion rate increased to 60%.
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Positive Effects of Remarketing on Consumers:
You are familiar with remarketing, and understanding the effects is easier than ever.
- The conversion rate is high:
This is one of the absolute positive remarketing effects where CTR increases rapidly. You are showing the repeated ads to your existing customers who have seen them earlier. As per human psychology, frequent and repeated ads trigger the human mind to purchase the product. This shows that by using a proper remarketing campaign, your lead generation will be significantly increased.
- Remarketing Campaign is an Economical One:
Remarketing campaign is a chargeable one, but it is cheaper compared to other marketing campaigns. Using this strategy to boost the business, you can skip the cold ad methodology.
- Remarketing is a brand garnishing process:
The brand is essential in the market and the more popular it is, the more business growth will be. Using remarketing campaign effectively you can achieve your goal. Moreover, you can put a great impression on the consumers.
- Enhances ROI:
Consumers are everything in the business and every business owner wants to expand its consumer list. That means once the consumer reaches your website, purchase a product, and then left the site. Well, you are not running a business for a single cycle and you will focus on the same consumer to purchase other goods.
Here, remarketing plays a crucial role as it will enable you to target your potential customers. Once you get success, your ROI will significantly increase.
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Remarketing Effects on Consumers- Negative Side
- Annoy Users
This factor generates the major effects of remarketing on consumers. Continuously featuring the ad to the consumers may annoy them. There is a possibility that some consumers may purchase the product. But many users feel annoyed while seeing the same ads.
As a result, your potential customers may leave your website. Well, this is a possibility but chances are high because the mood of the consumers swings.
After watching frequent ads, some consumers may feel intrusive, distracting, creepy, and in the worst scenario, they will get angry. Due to these remarketing effects, there might be a loss in a business.
- Privacy in Danger- Consumer aspect
This is yet another major effect of remarketing on consumers. Every person is keen to safeguard their privacy in the digital world. The users do not want anyone who is poking their nose at web activity.
It is the web activity of the users that enables the marketers to show such product ads that users have surfed on the website.
But at one point, the consumers may feel that they are getting cheated because their activity on the web is not safe.
Even Federal Trade Commission issued the privacy report to execute the Do Not Track feature for consumers. Now the consumers have an option whether they want to get tracked or not.
- Remarketing Effects on Sales Funnel:
Sales Funnel helps you find out what your customer is doing on your website whether they are purchasing the product or not. In short, it gives you the power to know at which point your customer is leaving your website.
Now, concerning remarketing, the sales funnel is directly proportional to it. That means, if remarketing is accelerated, then it will show the abrupt effect on Sales Funnel and it will drop.
4. Role of Cookies on Remarketing and Google Stands:
Cookies are the backbone of remarketing as it helps you to know the consumer’s activities. But it came on the radar of Google and Google does not like the use of consumer data for marketing purposes.
5. Google Stand on Cookies:
On 3rd March 2021, Google announced it is going to roll out the third-party cookies by 2022. Moreover, the leading search engine also states that it is not going to offer any alternatives to cookies that may hamper the consumers’ privacy.
Earlier, Firefox and Safari have rolled out the cookies from their platform and now Google is in the race.
Google finds out that 72% of users feel that their activity is monitored by marketers then it took such a step. Moreover, 81% of the users reported the privacy risk and this is the prime reason.
Once the third-party cookies will be completely wiped out, then digital marketers won’t be able to track the consumers’ behavior on the website. So, at this point, they will have to focus on first-party data.
