SEO or search engine optimization is the science and art of optimizing your website. This helps in increasing the traffic to your website and hence boosting visibility. The main agenda of having a website is to improve your business. SEO helps in making sure that your website garners the quality and quantity of traffic.SEO is extremely important for your business especially if you have a small business. Hence, you must consider SEO for small businesses.
SEO for small businesses: The main SEO areas that you should focus on?
SEO is a part of an extensive field i.e. Digital Marketing. When it comes to your small business, these are the specific sectors that you should focus on:
Website: A mobile-friendly and well-structured website for an amazing user experience
Content: Your content should be simple and expressive. Your customers should be able to connect with your content. The content should be extremely relevant and unique. To ensure the authenticity and originality of your material, consider utilizing an AI detector. This tool helps verify that your content is human-generated, maintaining trust and credibility with your audience.
Content Marketing: An informative content aids get you in touch with a wider audience.
On-page optimization: Basic optimization is extremely beneficial. Hence think about your keywords and optimize your content, meta title, meta description, and blog title.
Local SEO: Local businesses must consider Local SEO for better visibility around the vicinity and more boosted conversions
Authority building: Link building helps in building more authority on your website. Consider linking more website links from credible and more authoritative websites.
Discover how to profit with SEO strategies. Learn techniques to boost your website’s visibility and drive organic traffic.
SEO for small business: Is SEO right for our small business
The primary way how people or your potential customers find about your products is through search engines. Search engines crawl through the web whenever there is a relevant query made and find the best results based on the key phrases or the words used by your customers. SEO is always the right marketing approach as it helps your business to get in front of your potential customers. Organic search visibility is the best but you can not completely depend on that. You can also look for other SEO methods such as PPC advertising and other paid methods. These methods are extremely effective for getting fast results. In many cases, a combination of organic visibility methods clubbed with PPC gives you the best results. You can consider the following factors to determine whether you require SEO for small business.
Budget: you have to check your budget and determine if you have the budget that’s enough to compete with your established competitors
Speed: Determine how fast you need your results. If you want to see a fast result, you might consider a paid SEO
Competition: Some search terms and phrases are already used by established brands in your niche. These are the terms or phrases that are very difficult to compete with. Hence it is important to run significant research and choose the words and phrases that you want to optimize your content for.
Key Components of SEO for small business
ou have to master the following key components for running a successful campaign of SEO for small business. See a steady upward ascent of your traffic with these fundamentals:
Keyword research:
These are the specific words or phrases that your customers type while searching for you or any business in your niche. These keywords are important for figuring out the kind of content that will be relevant and hence useful for your readers or users. A good keyword strategy complemented with constant monitoring of the metrics and regular updates as per the trends is beneficial for ranking higher for the relevant searches.
Copywriting:
You have to write content that is relevant and informative to your readers. If your content is not relevant, people might bounce from your website fast. Hence a good content keeps your readers on your page for a longer time and decreases the bounce rate. This improves the rank of your website. The average time that a person spends on the first page of google search results is around 3 minutes and 10 seconds. Therefore crafting a good copy is always a bonus.
Content Marketing:
A good content marketing strategy comprises crafting blogs or articles that include specific keywords that focus on informing and engaging your audience. This can be a big part of your online strategy depending on the kind of business that you run. It is recommended to create a landing page that comprises all the important competitive keywords with a decent search volume. Make other informative content and link them back to your landing page via related long-tail keyword phrases. This makes your site easier to be crawled by search engines as well as readers.
Link Building:
The quality of your website is determined by the number of internal links and external links. The quality of our backlink portfolio boosts your rank in SERPs. It is recommended to use links from highly authoritative sites to link to your content. These highly authoritative sites are strong indicators of the quality of your site.
Usability and UX:
Optimize your website pages and make them simple and easy to load. A well-designed page that is easy to navigate keeps visitors on your page for a longer time and hence decreases the bounce rate.
Local SEO:
Local SEO is a unique and marvelous strategy to increase the visibility of your website in the nearest vicinity where your business is located. You can craft blog posts that are locally relevant and use keywords that are used commonly by local users for finding your business.
Enhance your SEM campaigns with expert ad copy tips. Improve your click-through rates and achieve better results.
6 Tips for SEO for Small Business:
Focus on technical SEO:
Technical SEO is the aspect of SEO that is not as much under your control as on-page SEO. Technical SEO helps in optimizing your website that it becomes easily crawlable by search engines so that it is easily visible to your audience. You can have amazing content on your website but if your website takes a long time to load due to technical SEO issues, your readers might bounce faster. A lesser bounce rate is an extremely important factor for boosting the rank of your website in SERPs.
Create a sitemap and submit it to Google:
There are various tools and plugins that you can use for creating sitemaps. One of the most popular plugins of WordPress for creating a sitemap is Yoast SEO. This plugin helps WordPress users generate a sitemap automatically and keep it up-to-date whenever you publish new content. You should submit your sitemap to Google via Google Search Console. It is a free service by Google that helps you manage the online presence of your business.
Old pages that do not perform:
Keep track of the pages that are not getting traffic. You should analyze your pages and take down the pages that are not performing well as these pages affect the ranking of your website negatively.
Fix broken and old links:
Links from credible and authoritative sources are a big factor for ranking your website in SERPs. Hence you should fix all the broken links or old links.
Optimize your image:
It is recommended that you should use relevant images. After you add images, you should consider writing optimized captions and also never forget to add alt text as your alt text tells search engines what your image is all about.
Local SEO:
One-third of all the mobile searches conducted by people are location-based. More specifically “near me” searches have increased effectively. It is paramount to capitalize on the opportunity of local SEO for small businesses as Google’s algorithm automatically prioritizes the options that are available nearby. The most essential part of Local SEO is setting up GMB(Google My Business) account. Claim your GMB listing and fill out all the necessary details i.e. name, address, and contact number. These pieces of information will flash up on the screen when someone searches for your business. The most unique feature of GMB is the questionnaire. You should consider answering as many questions as you want to as it makes the experience of your users easy.
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Research keywords:
Before crafting your content, you should consider research how people are searching for your business. Multiple online tools are available for conducting your keyword research faster and easier. You should search for the relevant keywords that have more search volume and lesser search difficulty. Optimize your content with these keywords as it increases the visibility of your website.
Optimize on-site SEO:
On-site SEO is all about whatever is written on the page. The main goal is to create and maintain the interest of your customers on your website. You have to incorporate all the relevant keywords strategically and naturally within your content. Craft the content in a way that makes your website easily visible on the relevant searches.
Optimize page titles and headlines: Your headline is a very important factor for boosting your CTR(Click Through Rate). CTR is the ratio of the number of people that click on your content to the number of people that visit your website. Optimize your title as well as headlines with your primary keyword to get easily searchable.
Use proper header tags: You should use optimized header tags. It is recommended to divide your content into smaller sections with a header optimized with your keyword
Optimize your meta-tags: Every Content Management System allows you to enter your meta-tags. This is a brief description of your blog. This helps search engines crawl and understand if your blog is relevant to your meta description.
Streamline Content Marketing:
Content marketing is time taking. It takes a lot of effort. You should have a specific template and use more visual representations. It is recommended to add more videos to your website as it helps search engines to crawl and find you easily. You can consider sharing your posts and content on social media. Do not completely depend on organic visibility methods, you can also use a combination of paid marketing as well.
Build authority with links:
Linking your content to credible and authoritative websites gives more leverage to the rank of your website. Google understands the quality as well as the quantity of your backlink profile. Hence it is an indicator of whether your website is worth reading or not. According to research, the number of links attached to your website is directly proportional to the rank of your website. Research for the best links in your niche and do not forget to research the links that your competitors are using for ranking higher in SERPs for relevant searches.
Conclusion:
It might feel like a lot to do when it comes to SEO for small businesses. But the more you delay, the further you will be from being easily visible. You can use all of the formerly mentioned tips for conducting SEO for your small business for boosting your revenue as well as traffic.
Blogging is a very essential tool for building your website or brand authority. Today in this blog we are going to examine how guest blogging works. We will talk about how you can make the most out of guest blogging opportunities. In this article, we will walk you through what is guest posting ad the benefits that it has for SEO. We’ll go through the benefits and also look for how to execute a planned strategy for Guest Posting.
Guest posting: definition
guest posting : a better understanding of what is guest posting The act or the tactic of contributing blogs posts or content to another person’s website is known as guest posting or guest blogging. In the guest posting, the writer acts as a guest or a contributor author and writes blogs for websites that don’t belong to them. Generally, guest bloggers write for similar blogs that are within their niche or industry. Click on this to have a better understanding.
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Discover the benefits of Guest Posting:
Guest blogging is one of the best tactics of marketing. It is a symbiotic tactic as it benefits both the writer and the publishers. Audiences enjoy and appreciate relevant and high-quality content. The potential benefits of guest posting are as follows:
Establish brand awareness
Boosts authority of your domain
Building relationships in your niche or industry
Drives more traffic to your website
Reach new audiences
Enhances the mail list
Link building boosts the overall SEO
Boosts the social media following as well
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Guest posting: the importance of guest posting in SEO:
Guest posting is one of all the important strategies for boosting the SEO of your website. If you want to rank higher in SERPs, you must start writing guest posts. Here are a few ways how guest posting benefits SEO:
Instant exposure to target traffic:
Contributing to other blogs will always pique your audience’s interests. If you have written a quality blog, you will start driving more traffic. It’s obvious that it will start to help you to gain traffic from the moment it goes live. Make sure that you optimize your landing page as well as your CTAs as it helps in boosting the conversions for your business.
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Expand Your Network:
Several websites that have guest posting opportunities have communities that involve contributors from various respective niches. In such communities, the contributors brainstorm trending topics and potential topics. Previously getting in touch with influences was difficult but via guest posting communities you can also participate in various email threads. This helps collaborate with other co-authors. Hence, you can expand your network via guest posting
Boost Social Media Shares:
Social media shares are the best way to grow your online reach exponentially. The more shares your content gets, the more value it’ll have in the eyes of your audience. Research and pick up websites that are socially active. Share your guest posts with such websites. It is obvious that you will earn a lot of shares on your content. Always consider embedding shareable contents on your guest post as they help in getting more engagement over social media.
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Grow your Social Media Following:
Besides increasing the number of shares, guest posting is also helpful in increasing the number of followers on social media. Contribution to an authoritative brand improves your position in the eyes of your audience and turn, makes people vouch for your brand. In most of the guest blogging profiles, you get to customize your profile. Hence, you can add your social media links. This helps in establishing authority and credibility and easily drives people to your social media accounts. Ensure that you post relevant content regularly. Consistent posts related to the relevant interest of your audience will help in boosting your number of followers.
Improve your Online Authority:
The online market works on your authority. You must build the authority of your brand as your current as well as potential customers will trust you base on that. By contributing to other authoritative blogs, you can always win the trust of your audience. It is a chance to prove your credibility as a source of information. It helps your audience to understand that you are recognized by other reputed brands.
Strengthen your Backlink Profile:
Most of the blogs allow you to leave at least one link to your website. As there’s no monetary compensation for all your hard work, you can add a link of your website on your guest post. All you can do is leave a good keyword-optimized link along with your blog. You can also leave a brief brand mention. A mention of your website on an authoritative website can help leverage your position and make your content more discoverable. It benefits your SEO and makes your content more indexable by Google and other Search Engines.
Build Brand Awareness:
Guest blogging is a great way of building your brand authority in your niche. Try to share more content that is relevant as well as unique. Add more information about what your company does and ultimately how it is going to help your audience. Add value to the lives of your audience to get more conceded with them. Try to instill your brand’s voice in almost all of your posts as this helps in making your brand more recognizable.
Generate Quality Leads:
One of the most fundamental goals of strategizing great content for your guest posting is to acquire quality leads. You should always pick up relevant websites with higher authority. Aim for websites that already have a steady flow of traffic. It helps you connect with people who are already interested in what you have to offer. When you are developing the page that brings you traffic, always emphasize actionable steps. These steps should be related to the guest post that you have submitted to another blog.
Shorten the Sales Cycle:
You have to be smart while you are picking up topics for crafting your guest post. The biggest challenge for all content marketers has been the sales funnel. When you share your content via popular blogs, you are increasing the familiarity of your brand amongst your audience. Hence, you are shortening the whole sales cycle for your products as well as services. Rather than potential leads coming to your site, you are introducing your brand’s value propositions via contributing to various guest posts.
Sharpen your Content Marketing Skills:
The best way of learning content marketing is by deploying various strategies. For guest posting, you have to craft good content. You have to develop content research. Adopt the right voice for your content for the right set of audiences. Also, perform influencer outreach and so on. By launching a guest posting campaign for yourself, you are signing up for improvement. Guest posting also helps you in positioning yourself for growth at every facet of content marketing.
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Guest posting strategy: a better understanding of execution:
It is important to build a proper guest posting strategy for achieving more visibility, traffic, and so on. Framing a successful guest posting strategy includes multiple steps that will help you set up clear goals, expectations, and standards. These help to decide the best opportunities that will be best for you besides setting up a good foundation for your website. In the rest of the article, we will walk you through various steps for crafting a successful guest posting strategy.
Determine your guest posting goals
Find guest posting opportunities
Qualify guest posting sites
Develop blog posting topics
Create the perfect pitch
Write a post worth publishing
Follow up on your work
Track your results.
Now we will elaborate on each of these points for your better understanding.
Determine your guest posting goals:
Like every other marketing strategy, a good guest posting strategy also comes with planning. It starts with setting up goals about what you want out of it. Outlining your sets of goals help in creating a clear roadmap for reaching your goals. When you know what you want out of your guest posting, it will be easier for you to identify the best opportunities available. The thing that can be achieved through guest posting are:
Increased brand awareness
Introduce your projects and services
Improved visibility on social media
Boost SEO
Improved traffic quality and quantity
Gain more leads.
Find Guest Posting Opportunities:
After determining your goals, you have to determine guest posting opportunities. If you are finding any difficulty in finding opportunities for guest posting, you can use the following tactics:
Start looking for websites that publish the relevant content to attract your audience Find similar sites to these sites that allow guest posting Check out where your competitors are posting.
Qualify Guest Posting Sites:
Once you have listed out your potential guest posting sites, you have to start qualifying them. Pick up the blogs that will accept your guest post and will contribute towards your guest posting goals and strategies. Make a set of criteria that aligns with your goals. Look for websites that have the following;
Same or similar target audience
Desired size of the audience
Drive the desired amount of traffic
Strong search authority.
Develop Blog Ideas:
Brainstorm a few ideas for your guest post. The topics should meet up your goals as well as serve the needs of publishers and readers. Make topics that align with the interest of your audience. Certainly, you don’t want to frame a topic that has been already covered. Via guest posts, you have to fill up the content gap and content needs.
Create a guest post pitch:
You have to catch the attention of the publisher for getting your guest post published. Here are a few steps that talk about what you should do for getting your guest post noticed.
Find the correct person or a point to contact
Read the guidelines of guest posting
Craft a compelling subject line
Have a personal touch. Avoid any promotional intonation.
Talk about the benefits that the publisher will reap from the guest posting
Add proof your the quality of your writing. Add some links to your previous works or some guest posts that you have already written.
Write a post worth publishing:
A publisher will like your content only if your post is publish-worthy. For crafting content that is publish-worthy you can do the following:
Follow the guest posting guidelines of the website
Don’t make your content sound promotional. Make it more informative or give it an intonation that your audience desires.
Add value by offering more informative takeaways
Proofread your content and avoid plagiarism
Add a link to your website page in your guest post
Add a bio to help your readers get more insights about you.
Follow-up:
Once you are done submitting your guest post, you have to take follow-ups actively. To build a good connection with your publisher, help him manage, publish and promote your post. Share your guest post on social media for promotions. Be active on social media and respond to various comments. Link your guest post to your website.
Track your guest posting results:
Like every other marketing strategy result, guest posting results have to be tracked as well. To understand the results that you are gaining from quest posting, you have to measure the results. This helps in strengthening your guest posting strategy. Use metrics to track and monitor your marketing ROI on each of your guest posts.
Make a list of your posts with names of the websites, the live link as well as relevant marketing KPIs. Track metrics that are relevant to your goals of guest posting as this helps in identifying the sites that helped you reach your goals. These metrics will include the following:
Amount of referral traffic
New website visitors count
Social share count
Number of comments
Changes in the placement of SERPs
Number of new leads
Brand mentions or links.
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Conclusions:
Now that you have gone through our blog, you can start strategizing your guest posting plan. Guest posting will support your SEO, marketing as well as PR initiatives. You can use the formerly mentioned guest posting strategies for building your brand awareness, drive more traffic to your website and generate leads.
The best WordPress themes help to load fast and quick as you grow your site with time. Plus, you gain access to a fast WordPress theme 2021. It does not mean that you have to pay for an expensive theme. There are several options available for all your needs and budget. The article will aid you to select the quick and fast WordPress theme to introduce a fast-loading. Also, Highly customizable and SEO-optimized WordPress website for you. The right WordPress theme for 2021 will make sure that you sit is secure, fast and reliable at all times. It also offers an optimal experience for user. It turns to help you to get more- organic traffic.
What to Search for in the WordPress Theme That Loads Fast For 2021
Speed:
Let us accept it, nobody wants a slow-loading site. It increases bounce rates, affects our user experience, and reduces sales and conversions. Both Google and Facebook recommend that the importance of fast-loading web pages and now stories (web pages) and favor websites that loads quickly.
Research suggests that the bounce rate increases by more than 50% for each additional page speed increase for 1- second. Also, visitors visit more than 6 pages when page load time is 2 seconds as compared to 8 seconds.
Google says, Pagespeed is something that is the most crucial for search engine ranking for SEO
You see there are different factors to make sure that your site loads fast. Any WordPress theme that you select to install on your site must ensure that it needs less resources and loads quick.
Flexible Features Of Customization:
When you build your site and add more functions, your theme must give you the option to personalize. And customize depending on your requirements or your visitors’ needs.
Your needs will change with time as you scale your business. It is necessary to make sure that the WordPress theme is a rich-feature. And you should add more updates and content to your website with time.
Most of the WordPress themes for 2021 include to create a child theme or download it. The advantage of installing and using a child theme is that it aids your speed up and efforts of development. It also helps if you add new features and update your website regularly.
Page Builder Compatibility Not so long site-building was expensive, laborious and time-taking task that needs tons of coding. You had to be proficient in CSS, PHP and HTML to build an operating website. It needed the help of highly experienced and professional developer.
But, all thanks to the rise of WordPress Page Builders!
Designers and Web Developers can now launch and create sites incredibly fast. As a result of this now creating more customers and generating more income is easy.
There are different Page Builders in the market. You have to make sure that any WordPress theme is compatible with the page builders you select to use on your site.
Plugin Compatibility Plus to the theme, your WordPress site needs a slew of Plugins of WordPress. It includes WP Rocket for caching, Yoast SEO for SEO and Learn Dash for creation of course.
Any WordPress them you select should be compatible with the most recognized WordPress plugin you might use.
Support Any theme for WordPress you install must have all the important details to aid you use. And install that software- install guides, support forums, FAQs, adequate documentation and tutorials.
How You Should Test For The WordPress Themes That Loads Fast
To search the WordPress themes that loads fast, you have to set up a test site on a droplet using PHP 7.4
The test website has no plugin installed or optimization performance. It only has the default post of Hello World.
To test each theme, you have to install the theme and test the homepage default. It is the blog archive page that lists the Hello World Post.
If a theme suggests additional plugins, you need not install those plugins.
This is the fairest method to do things as it puts each theme on equal footing. Of course, if you import demo theme content, your website will get more weightage so the method is not at all perfect. But, it offers the out-of-the-box performance to each theme.
In scenario, where a theme provides both a paid and free version, you can use the free version. To test each them, you must run through.
·GTmetrix that offers Yslow scores and PageSpeed Insights and information on file size and HTTP requests
·Google web development technique that uses lighthouse and offers a score between 0-100 in four separate categories: Best Practices, Performance, SEO and Accessibility
Remember that the screenshot for each theme is not representative of the actual page that you will test. Note that testing the default theme, it is not a vital demo website.
Statistics and Facts about WordPress
·Over 60 million individuals choose WordPress to power their blog or Website
·Similarly, WordPress powers over 75 million websites on the web (WordCamp)
·Search Engine Journal study demonstrate that the WordPress share of the global content market management is 60.2 per cent
·W3Tech says that WordPress powers 37.8% of the internet
·Google trends suggests that in December 2018, there were 30 million Google searches for WordPress.
·Google says that a Google search of WordPress offers you about 2,060,000,000
·WP Begineer research show that 14.7% of top 100 sites are powered by WordPress
·WordPress data says that over 409 million individual view more than 20.7 million pages of blog on WordPress.com each
·Websitebuilder study recommends that WordPress is 10x more renowned than Joomla. Also, 8.9 times more well-recognised than Drupal.
·Tens of thousands of new WordPress.com websites are created every day as of 2020
·WordPress says that WordPress.com visitors produce about more than 136.2 million new blog posts
·There are 77.7 million new comments every month as WordPress data showcase
·More than 1014 WordPress websites and 496 Woocommerce stores join every day and almost 10 million sites tracked by W3Techs
·WordPress has more monthly user visitors than Facebook and the same as Amazon less than 25x individuals on staff.
Glimpse of WordPress Theme
·WordPress has a 60.8% share in the CMS market
·WooCommerce holds 22% of the top 1 million e-commerce websites in the world
·There are more than 55,000 plugins features for the WordPress Plugin Directory
·WordPress holds 14.7 per cent of the top websites of the world
·More than 500 websites are built every day by using WordPress. While only 60-80 every day are built on channels such as Squarespace as well as Shopify.
·The most renowned and widely used content system management in the world now powers 40 per cent of all sites on the internet. But there are a few outside the community of the most trustworthy WordPress visitors understand the story of how it started.
Let us discuss the top 10 WordPress Themes That Loads Fast For 2021 that includes:
GeneratePress
GeneratePress is maintained and created by the talented team at Tom Usborne GeneratePress is used now on over more than 200,000 sites
Key Features: ·Plugin Compatibility-It is built by using the WordPress standards of coding and will start work with most of the WordPress Plugins
·Page Builder Compatibility- GeneratePress works with Elementor named Beaver Builder
·SEO Optimized- It is built in schema.org and validated HTML structured information
·Customizations: WordPress customizer makes editing easy with real-time live-preview
·Responsiveness:It works well across all these devices. Also, it is compatible with Autoptimize for modification and caching
·WooCommerce Compatibility: It is the only premium version available that has additional options for customization for WooCommerce. It is highly-customizable and there are different options available such as fonts, featured image, colors, headers, typography, sidebar, footers and sidebar.
Plus personalized options are also available in the premium version- additional blog options, advanced menu options, additional color options and WooCommerce customization.
·Multilingual support: Yes, it is the theme that is translated in more than 20 languages and supports right to left (RTL) languages
·Child Theme:You can download theme of child
Astra
Astra theme is maintained and created by the dedicated team at Brainstorm Force. It is now used on more than 1,000,000 sites and has more than 4732 five-star ratings.
Key Features:
·Page Builder Compatibility: It works well with Elementor, Visual composer, Brizy, Divi, Gutenberg, Beaver Builder, SiteOrigin. Additional integrations or add-ons are available for Beaver Builder and Elementor.
·WooCommerce Compatibility: Both Astra Pro (premium version) and free version named Astra are compatible with WooCommerce. It comes with pre-built breadcrumb functions that help you offer simpler user navigation for your e-commerce portal.
·Plugin compatibility: it works well with most of the plugins of WordPress. Also, additional integrations with Toolbox, LearnDash, LifterLMS
Also, WooCommerce customization options are available in Astra Pro- Gallery options, a dropdown cart, grid settings. Sales bubble styles, off-canvas sidebar, infinite scroll, distraction-free checkout and many more.
Responsiveness — The theme is fully responsive and works well on tablets and mobile devices.
SEO Optimized — Yes, The Astra theme comes with built-in schema markups making it an SEO friendly theme. Also, it integrates with popular plugins of SEO such as Breadcrumb NavXT, Yoast SEO and RankMath
Customizations — WordPress customizer with real-time live-preview makes editing easier.
Astra is fully customizable theme. And there are many options available such as layouts, archives, colors, widgets, blogs, headers, menus and footers
The premium version has additional customization options available in the Astra theme such as enhanced color customization options, multiple header designs. Also, more than 800 Google fonts, white labelling options and flexible footer layouts are also available
Child Theme — You can download a child theme easily
Multilingual Support — Astra theme offers both translation and right to left language option. It allows you to translate your them into another multiple language simply by adding a portable object. Also, MO or machine object language file is needed to translate language.
Sydney
Sydney is the theme that is maintained and created by aThemes. It is used on over more than 200,000 websites.
Key Features: ·Woocommerce Compatibility:It is the only premium version named Sydney Pro that is compatible with Woocommerce
·Page Builder Compatibility: It works with most of the page builders such as Beaver builder, Elementor, Visual Composer and Siteorigin. It also offers a special integration with Elemontor.
·Responsiveness: It works well on any device. It also provides Cross-browser support such as IE9+, Chrome, Opera or Firefox.
·Plugin Compatibility:It follows WordPress coding the best guidelines, that makes sure it works well with most of the plugins of WordPress
·Customization: WordPress customization option with real-time live preview makes editing more easy with Sydney theme.
Sydney allows you the option to personalize multiple elements of your site such as blogs, footers, typography, sliders, background images and headers. The Sydney theme comes pre-packaged with more than 600 Google fonts. Also, there are 12 custom widgets options available.
The premium version named Sydney Pro of Sydney theme includes some additional header options. It has custom Elementor blocks that includes pricing tablets, carousel and timeline.
·Multilingual support: The Sydney theme offers 100 per cent translation support. It also helps to transfer important files fast. It allows integration with Polylang.
Page Builder Framework.
The Page Builder Framework theme is established and created by David Vongries. Today, it is used on over more than 10, 0000 websites.
Key Features:
·Woocommerce Compatibility:The page builder framework theme offers Woocommerce layout change option. It comes with Pre-packaged with different personalized options that include Product Page, Woocommerce cart menu and shop page.
·Page Builder compatibility:The works with most of the page builders. It includes Divi, Gutenberg, Beaver Builder, Siteorigin, Brizy. Also, visual composer, Thrive Architect and Elementor.
·Plugin compatibility: It works with most of the plugins of WordPress. It offers a dedicated integration with some plugins. It includes WP Compress, MailOptin and Rank Math. The premium version is linked with TypeKit.
·Customization: WordPress customization with real-time live-preview feature helps in easy editing.
·SEO optimization: Yes, it follows the current web standards of Schema.org and HTML5. It is also adaptable with renowned plugins of SEO. SEO plugins include SEOPress, RankMath and Yoast SEO.
·Responsiveness: It works well and is 100 per cent mobile responsive. It operates on any device.
Page Builder Framework is completely customized and there are different options available. It includes typography, headers, layouts, widgets, colors, footers, blogs, custom sidebars and menus.
The theme comes with its icon font. There is also short codes available to use on YouTube videos and social media icons.
Also, customization options are present in the premium theme. It has type kit integration, custom fonts and additional features of WooCommerce.
·Multilingual support: The plugin is fully adaptable with WPML and translation ready
·Child Theme: You can easily create and download a custom theme version for child
OceanWP
It is maintained and founded by the team at OceanWP LLC- the Ocean theme is used on more than 5 lakh sites
Key Features: ·Plugin compatibility: It works with most of the plugins of WordPress. It also offers a direct integration with MailChimp.
·Page Builder Compatibility: It works with most of the page builders. It includes SiteOrigin, Divi, Beaver Builder, Visual Composer, Thrive Architect, Elementor, King Composer, Brizy.
·Customizations: WordPress customization with real-time live-preview helps to edit easily
·Responsiveness:The theme is fully responsive and works on all devices
·SEO Optimized:It is compatible with renowned WordPress plugin SEOPress
·Woocommerce Compatibility: It is compatible. It has pre-built with enhancements to aid build a seamless e-commerce experience. The out-of-the box Woocommerce option includes Product quick view, Native Cart Popup and Off-Canvas Filter. It removes the requirement to install add-on feature or extensions.
OceanWP is fully-customized theme. There are different options available. It includes colors, blog, menus typography, footers, layouts, headers and widgets.
The premium theme allows you to personalize your site using the extension bundles.
·Child Theme: One can download a child theme
·Multilingual Support:OceanWP supports right to left language. It also offers renowned language plugin such as WPML or Weglot.
Schema
Schema is supported and created by the Marketplace MyThemeShop.
Key Features: ·Woocommerce Compatibility: It provides the premium theme with additional customization options for WooCommerce
·SEO optimization: It comes pre-built with Schema support and Rich Snippets
·Responsiveness:It works well on all browsers and devices. It is fully responsive.
·Plugin Compatibility: It is adaptable with most third party plugins
·Customizations: The theme is installed when it is activated. It offers you to personalize different elements of your sites. It includes background images, social buttons, headers, colors, social buttons and footers.
·Pager Builder Compatibility: It works with Elementor
·It also provides an insert advertisement option easily
The theme has pre-packaged with more than 600 Google fonts. It has different pagination options. It comes with AJAX search feature.
·Multilingual support:The Schema supports RTL languages and translation ready option
·Child Theme: One can download a kid theme
Hello
It is maintained and established by the team at Elementor. The theme is used on more than one lakh sites.
Key Features: WooCommerce Compatibility: It is used to build e-commerce sites when used in combination
SEO optimization: Yoast SEO integration with Elementor page builder
Responsiveness: It supports well with any electronic device
Plugin Compatibility: It supports all renowned plugins of WordPress
Customizations: Personalized or any design changes are controlled through plugin of Elementor page Builder. The theme provides no design, no sidebars and no settings page.
Page Builder Compatibility: It is suited for Elementor page builder. The feature is compatible with Gutenberg and Elementor versions.
Multilingual support: It works with translation plugins. It is easy to create RTL websites and create multilingual support.
Child Theme: You can download a kid theme
Neve
It is maintained and established by Themelsle. It is now used on more than 80,000 sites.
Key Features: ·Customizations: The WordPress is personalized with real time preview. It helps in better editing.
·Page Builder Compatibility: It works with most of the page builders. It includes Brizy, SiteOrigin, Beaver Builder, Divi, Elementor, Visual Composer.
·Responsiveness: It is compatible with AMP for WordPress. It helps with your web pages to create an optimized mobile and faster experience.
·WooCommerce Compatibility:It supports breadcrumbs for WooCommerce. It helps for easy and simple navigation for user.
·SEO Optimization: It supports renowned Plugin of SEO. Plugin includes Breadcrumb NavXT, Yoast SEO, SEOPress and RankMath.
It is highly personalized. There are different options available. It includes background, sidebar, footers, fonts, blog, typography, colors, headers and buttons. It comes with more than 50 ready-to-import templates.
Personalized options such as LifterLMS integration, white-labeling feature are available. Also, Elementor add-ons, Custom layouts and TypeKit Integration is available in the premium version.
·Multilingual support: The extension is ready for translation. You can use any RTL languages.
·Child Theme: You can download a kid theme
Airi
It is found and maintained by aThemes. The theme is used on more than 10,000 sites.
Key Features: ·SEO optimization: It is fully SEO optimized theme
·Responsiveness: It is fully responsive. It works well on any device.
·WooCommerce Compatibility: It is adaptable with plugins. The Elementor plugin should be installed after activation. It attaches with MailChimp for Contact Form 7 and WP.
·Customizations: WordPress personalized with live-preview and real-time helps in editing
·Page Builder Compatibility: All the layouts are built with Elementor
It is highly personalized. There are different options available. The typography, layout, footers, header, font and colors. The Airi offers different option of layouts. It can be installed with a single click.
Also, personalized options are present in the Aria Pro. It offers footer settings, blog layouts, WooCommerce options, extra blocks and menu option.
·Multilingual support: The Airi theme is ready in translation
·Child Theme: You can download a kid theme
Hestia
It is found and maintained by Themelsle. It is now used on more than 1 lakh websites.
·Plugin Compatibility: It works on most of the WordPress Plugins. It is also corresponding to modification and popular caching plugins.
·Page Builder Compatibility: It works with most of the page builders. It includes Visual Composer, Beaver Builder, Brizy, Gutenberg, SiteOrigin, Gutenberg and Divi.
·Responsiveness: It works well on electronic devices
·Customizations: WordPress personalization with real-time live-preview that makes editing easy
·WooCommerce Compatibilty: The premium theme offers enhanced WooCommerce personalized options. It includes Cart Icon, Distraction-free checkout and infinite scrolling.
·SEO optimization: It is built in SEO optimization for better search ranking and indexing.
It allows to operate the Hestia Pro theme premium version. You have to install WPForms Lite, JetPack and WooCommerce too.
Hestia is fully customizable. There are different options available. It includes blog, layouts, menus, colors, typography, footers, headers, widgets and menu.
Hestia offers you with full control over the structure and design of menus. It has a responsive mega menu. It helps to edit easily and personalize your submenu content.
Also, personalized features are available in the premium theme. It includes enhanced Elementor, WooCommerce customizations. Also, additional sections that testimonials, portfolio, pricing plans and ribbons, video backgrounds, Divi Page Builder and white-labeling option.
·Child Theme: You can download a child theme for Hestia
·Multilingual Support: The plugin is translation ready. It is compatible with Polylang, WPML and Weglot language plugin. It is translation ready.
Conclusion:
You wish that your website should load fast. Then picking one of the fastest WordPress themes will help you with a key for success. While there are tips and tricks that you must implement to optimize a slow loading them. But you won’t be successful at starting with an optimized foundation. In this article, you have tons of different purpose options that can work for all niches. To pick one of the best for your website, there are customizable options that each theme provides. By earning a spot on the list of the WordPress themes that load fast for 2021. Each theme has already guaranteed a minimum level of optimization performance. So, don’t worry at all! You just have to pick one theme that will make your website look awesome!
Affiliate marketing is becoming popular with every passing day. And, with that, ClickBank has seen an uprise within the marketing sector and among the affiliate marketers as well. But if you are new to this, worry not. In this article we are going to debunk all the truths and myths about the platform. Alongside, we are going to learn some easy methods to make money with ClickBank.
Let’s start with the basics first.
What is ClickBank?
For those of you who are unaccustomed to the concept of ClickBank; it is an affiliate marketplace. It is a global internet retailer (as endorsed by the company itself).
But, it is more than an affiliate marketplace. It creates a platform for both the product sellers and affiliate marketers to work side by side. The procedure is easy and does not include complex paperwork, which in terms make it more inclusive.
How does it Work?
This a graphical representation of hoe the ClickBank platform works God work in mysterious ways; ClickBank doesn’t. Based on whether you are on team sellers or team marketers, the platform is simple to work with. In layman’s terms, it creates the proper marketplace for the sellers and marketers to interact. It becomes easy for the sellers to sell their products, and for the marketers to connect them with their potential customers.
Based on which team you are on, it offers a customized experience.
A platform for the Affiliate Marketers:
If you are an affiliate marketer or an influencer, this is the ideal platform for you. All you have to do is register in their official page. Once done, you can right away start creating unique affiliate links for any product you desire.
Image representing how sellers can make money with ClickBank You do not need to worry about matching any requirements, since they do not ask for anything in particular. It is an open-for-all platform, and anyone can try it out.
This is an easy process to drive traffic, and start making money without any investment.
A Platform for the Product Sellers:
It is as beneficial for the product sellers, as it is for the marketers. To become a seller on the platform, all you need to do is register on the platform with a one-time $49.95 fee.
You don’t have to worry about anything else. Just update your product details on the database, and you are good to go. It will take care of all the e-commerce part, and create affiliate links for the marketers.
One thing that you should be aware of is that it will keep its commission which is 7.5% of sales plus $1.
Now, it’s time to discuss the ways using which you can sail through the platform.
How to Make Money with ClickBank?
The Seller’s Guide:
Just as any other platform, you are here to make money by selling products. It is a four steps procedure that starts with uploading product information on the ClickBank database.
But before doing so, make sure to perform a thorough market research. It will help you understand the market better and provide product ideas that are relevant to your target customers’ need.
Next you have to create a funnel to convert the traffic. As the traffic starts to grow, then you can start optimizing the funnel. Once you start making some real profit, you are all set to scale the entire thing.
The Affiliate Marketer’s Guide:
One way to make money on the platform is through selling products. But another way is by becoming the bridge between the sellers and the buyers. And that is exactly where affiliate marketers like you come in.
This is the ideal way to make money on the platform. All you have to do is find optimized pages, and start building sales funnel.
The only catch is to find the right product to promote, and to understand the ClickBank metrics. Let’s take a look at the different metrics that the platform has to offer.
Initial $/sale: This is the average amount that you can expect to earn per sale.
Avg %/sale: The average percentage of a sale that you receive as an affiliate marketer.
Grav: Grav or gravity represents the number of affiliate marketers who have sold a particular product in the last 12 weeks.
Avg Rebill Totals: Average $ charged by the affiliate marketers as a result of re-bills.
Avg%/Rebill: Re-bill% paid to the affiliate marketers.
Now, as we have gone through the basics, let’s make money with ClickBank.
Different Ways to Make Money with ClickBank:
Using Reddit: The best part of this method is that you don’t need to invest a single penny. But you get to enjoy all the perks that come with it. All you need is a Reddit account.
Once all your accounts are on place, go to the ClickBank marketplace, and search for “Give it Away”. And what is most exciting about the products listed under this category is that they are free for the buyers. The buyers are only supposed to pay a minimal shipping charge.
And, if you haven’t guessed it already, products likes these sell like hot cakes.
Next you have to choose a product of your liking. Once you have found the product that you would like to market, go to your Reddit account. Search for Subreddits under the product niche that you have chosen.
If the product niche is vast, then you can also post it in the freebies Subreddit section. This is a happening place to market any free product.
Using Twitter: This method is quite similar to the previous one. All you need is a Twitter account, which will cost you nothing. You can customize your Twitter account to make it more prominent. For instance, you can give it a name that represents the motive behind creating this account.
Once you have it in place, then again go to the ClickBank marketplace and to the “Give it Away” section. Search for products that you would like to promote.
Get your affiliate URL for the product and use a URL Shortener to shorten the URL before posting it on Twitter. However, sadly not all URL Shortener works with ClickBank, so you can try using Ow.ly, Fur.ly, YOURLS, else you can always create it yourself.
Next head out to your Twitter account and post your affiliate link with a nice picture and caption. Voila! You have successfully created a money-making machine for yourself.
Cross-channel Marketing: You can also use both accounts simultaneously. Once you have posted it on Twitter, you can always just copy the Twitter link and post it on the Subreddits. It will successfully minimize the workload, which is already bare minimum.
Using Pinterest: If you are accustomed to creating pins and boards, then this is the ideal way for you to drive traffic towards your ClickBank offers. Even if you are not, worry not. Because we have just the perfect guide to help you surf your way through.
First, create a Pinterest account, if you don’t have one. Once you have that in place, you are good to go to the next step. Open your profile, create a board. Then tap on the plus sign and start creating new pins. To create the pin images you can use the Canva app.
After creating the images just drag and drop it to the pin section. Then add it to the Board on which you want it go. Now write a catchy title and provide a proper description. Try to use exact keywords to optimize the search results. Most importantly, do not forget to add your affiliate link on the “Add a destination link” section.
The benefit of using Pinterest is that you can create several pins for one product. You can also play around with different keywords to optimize the search results for your pins.
Using Amazon: The world’s largest e-commerce platform has an affiliate program of its own, named Amazon Associates. If you want to become an exclusive Amazon affiliate, then you should absolutely check that out.
However, if you want to promote your ClickBank offerings on Amazon, there isn’t any direct method to do so. But where there is a will, there is a way.
For this method again you have to go to the ClickBank marketplace, and then to the “Give it Away” section. Search for e-books here, and upload free samples to Amazon.
At the end of these sample books you can add a message stating “to know more about “title/niche” visit: your ClickBank affiliate URL.
Using YouTube (by creating video): If you have a YouTube channel up and running, then this is the ideal way for you to make money with ClickBank. But even if you don’t you can simply start a channel and get going. All you need is a basic knowledge of SEO.
Start with running a product search. While doing so, opt for a product that is not too competitive, and has a decent payout. Upon finding the product you want to promote, use the Google KW tool to see if the product has at least 100 local searches.
Now run a quick YouTube search with the product name. See if there is a video on the first page with less than 20,000 views. Once you succeed in your venture, contact the seller of the particular product. You can ask them for a review copy, if they decline, you can always use the sales page. You can find the product listed here under the “for your review” section.
If you are a professional YouTuber then you know exactly what to do, and how to make a sale. However, if you are new on the platform, then you can use tools like Camtasia or Camstudio to create videos.
Use the product name for the title of your video, as it helps with SEO ranking. While uploading the video remember to include the title name in description, title and tags. And include your affiliate link in the description with the title – Buy “product name”.
Using YouTube (without creating videos): First things first, find a product to market and copy the affiliate URL. Next, go to YouTube and search for videos related to your product. Always opt for a video that has a high number of views and has been uploaded on the platform recently. You can use the YouTube filters to find the most relevant video.
Now go to the video that seems the most interesting to you, and copy the video URL. Now the catch is that most of the platform won’t let you post your affiliate link directly on the platform. So here is how you can do it – go to Sniply.io, and create a snip for your product. Add an image that best represents your product and add a name.
Next go to Sniply type and include the YouTube video URL in the URL section. Next you have to create a message for your audience and include your affiliate URL in the button text section.
Be careful while crafting the message, for this is what will interest your audience, and act as “call to action”.
Once done, just click on continue, and your affiliate link will show up on the video.
So, these were some of the most useful and easy methods to make money with ClickBank.
Now, let’s bunk some myths regarding ClickBank.
Myths About ClickBank:
The most common misconception that (mostly) new users have is with the compliance policy of the platform. And they even find the product monitoring procedure a bit hectic. So, let’s bust the myths surrounding the platform today.
The Approval Process is Slow and Lengthy:
This is a long-held myth within the community and is not at all true. The compliance team usually takes 3 to 5 days to respond. You will be required to bet a bottom dollar, after uploading your product details on the database.
Betting the bottom dollar ensures that someone from the team will respond within the first 3 to 5 days. You will receive an email from the team consisting of suggestions, compliance requirements that you need to meet etc.
After making all the changes or doing the needful, you can simply reply to the product specialist. Let them know that you have done the needful. The product specialist will then ensure that you are in the compliance safe zone, and send you a confirmatory email.
The Compliance Team is Filled with Bots:
This is another most infamous myth going around town about the platform. People think that the ClickBank compliance team is actually bots programmed to decline products.
However, this is a complete myth. ClickBank compliance team is there to approve your product as soon as possible, and get it up and running. But while doing so, they want to make sure that both you and the platform are legally inclined and there are no loopholes. This in term ensure the utmost security, so that you make money with ClickBank in the safest possible way.
The Platform does not Approve Physical Products:
Followed by the first myth, this is another myth that people think to be true but is absolutely not. It is a platform where you can sell and market both virtual and physical products.
For over 5 years now the platform accepts such products. It accepts gardening products, yoga mats, kitchen appliances, edible products, home appliances, and so on.
All that being said, let’s take a look at the benefits of using this very platform.
Why ClickBank?
Well, you can be curious about working with such a platform, when there is an Amazon associate. Well, here is why –
75% Commission:
This platform offers one of the highest commissions, which is around 75%. It works with product sellers, along with product creators. It creates a competitive marketplace, resulting in high commissions for affiliate marketers.
Liberty to Choose Products:
It lets you choose the product that you want to promote. You have complete liberty in choosing digital or physical products from their extensive marketplace and promote the most relevant product to your audience.
Hassel-free Payment:
You never have to worry about nagging your clients for payment again. The platform strives and builds its reputation by paying their affiliates on time, every time. The different payment options make it easier to make money with ClickBank. For instance, the hop link will make sure that you get paid, even if the customer purchases the product after months.
In the digital world, there are several platforms to earn money, such as YouTube, Blogging, Ads, and many more. Most of the users indulge on these platforms and no doubt they earned well. But, there is another way to boost the income, i.e. SEO. If you are wondering how to make profit with SEO? Then hold your breath and go through the article.
Search Engine Optimization enhances the business via bringing the traffic. Earlier, users know that SEO is a tool to increase the traffic on the website. Through the traffic, they run the ads to earn money, a form of affiliate marketing. But, most of the users are not aware that SEO is also a tool to generate money. Might be you are familiar with the keywords, but playing with them in proper planning can fetch the ultimate result.
Statistics of SEO-Business Oriented
SEO Statistics reveals its popularity and how it impacts on business.
Most of the users are spending time on the internet and 93% of users access Search Engines.
Google is the leading search engine and holds 90.1% space in the market compared to other search engines.
Advertiser states that SEO is a powerful tool to generate money. Around 57% of B2B agree with the business output given by SEO.
The demand for Content Marketing, a branch of SEO has increased. Around 73% of the marketers agree with the same.
Before purchasing a product, users do the homework with the help of a Search Engine. As per the report, 61% of users search for the product online before buying from a shop.
The users are moving forward to the organic search result and about 80% of users avoid paid search results.
If the loading time of the website takes an extra couple of seconds, the bounce rate increases to 50%.
The rate of driving traffic to the website by SEO is higher than any other tool and it is 1000%.
The percentage of users using four or more words are 69%.
How Keywords can help you to make a profit with SEO?
The keyword is the search that the user does to get the result. It might be a long, short, or, problem-based keyword. The spiders of Google or other search engine crawls the website page and ranks it as per the keywords. So, it becomes an important part of SEO platforms to earn money.
You will have to analyze the keyword and if the same is low-competitive. Then you will come to know how to make a profit with SEO. If you target a high competition keyword, then you will not get the optimum result. Let’s see the competitive keywords in more detail.
Low Competition Keyword:
It is the keyword that brings the traffic to the website having no link building. In short, if you created a new website or stepped down in the competitive market. It is hard to beat the existing beast. So, you need to think about such a keyword that got a minimum search.
Moreover, there are only 10 spots in Google SERP and millions of websites. So to make reachable your website to users will be a tough job. At this point, you can go with low- competition keyword as It will bring traffic to your website.
Are you in doubt that long-tail keywords and low competition keywords are the same? Then you are almost right, not absolute right. The reason is that they give the result alike. With the long tail keyword, you will get less competition and the same applies with low competition.
A piece of comprehensive information to get a low competition keyword? If you want to bring traffic to a website with a long tail keyword, then analyze the competitor’s website. Look from where he/she is getting the traffic. You need to focus on the keyword that is ranking and bringing the traffic to your SEO competitor’s website.
Once you complete your homework, then get any keyword suggestion tool. Then type the input, click on the Go button to get the list of low competition keywords. Now, you need to analyze those keywords and shortlist the one that matches your need.
What is Problem-Solution Keyword?
It is a keyword that is related to the problem that the users face. To make a profit with SEO, such a keyword is not relevant because the user needs the solution. It is not sure whether the user will buy any product or service. The chances for the purchase of the product that may fix the issue are quite less. Because most of the users, either visit the nearby repairing shop or to the retailer to get a new one.
Understand how to make a profit with SEO in few Points
Now, you are familiar with the keywords, their use, and their application in SEO. It’s time to know how to make a profit with SEO. Well, the process is very simple and for your convenience, the same is expressed in few points.
Search for low competition keyword
First, you need a low competition keyword, for that you can use Google auto-suggest or Keyword Everywhere. Google auto-suggest fetches the queries that the users are looking for. This will help you to know what the user exactly needs.
Local Competition keywords using Google auto-suggest gives ample data.
However, Keyword Everywhere will give you the statistics of the keyword such as Volume, CPC, and Competition. These data are very important as they tell you about the traffic and the competition. If they are low, then you can go with that keyword.
Know the use of Keyword Everywhere:
If you are using the Keyword Everywhere, then you need to focus on the answer portion. If the rate of authority sites offering the answer is high, that means the competition is high. However, if such a rate is low, means you got a forum section where users are answering. Then such a focussed keyword is your low-competition keyword.
Target the Product or Services:
Now, look out for the product or service that you want to promote. Make sure to analyze the market carefully. It is just like a share market and you need to know which product will come in demand. Hence, target that product or service. In short, you need to do deep research to get a better output.
Recommend the users about the product or services:
Next, recommend the users about that product via an article. You can insert the link of that parent company offering the product. One or two links on the article are sufficient to get the result
Allow Google to Index your website:
Access Google Search Console and request Google to index your page. Through this, you can even reach the top position of SERP via low competition keywords.
Final Result:
If the product recommended by you got the sale, then you will get the commission from the company. Might be the amount will not be too big, but good enough for such small work. The amount range may be in the range of $10-$30/ month.
Well, this method is a hit and trial method where you need to deeply analyze the product that may bloom on the market. Moreover, you will have to give special attention to the low-competition keyword. If everything goes fine, then you can make profit with SEO.
An efficient way to make Google Index your Page? In the above process, you have to request Google to index the page so that your website reaches the audiences. If you are new to SEO, then you must know the process to index the page.
Step 1: Open your browser and visit the official website of Google Search Console.
Step 2: If you have signed in to your Google account, then you will be directed to the Google Search Console page. However, if not done, then sign in with your Google account.
Step 3: At the left panel, you will get the URL Inspection icon, click on it. Then paste the desired URL that you want Google to index.
Step 4: After completing the above task, click on the Request Indexing button located beneath the Search Console bar.
Conclusion:
This was all about how to make a profit with SEO. If you are good with SEO, then try one time and see the result. However, if you are a beginner, then also you can take a chance as there is no harm. All you need to analyze with the keyword and product.
The traffic on your website speaks volumes about the credibility of your website. Everyone wants more exposure for their brand or website. Boosting your brand awareness is always helpful as it improves your business. The process can be slow and painful if you don’t know how to get credible links, i.e. links that have higher authority. Once you find the correct links on the suitable platforms, your exposure and traffic to your website will boom exponentially. When it comes to link building, we always look for websites that have higher authority. When you are having too many things on your plate, often you can miss out on link building. For a while, I had been experimenting with passive link building and I found HARO. HARO links are extremely crucial for link building. In this article, I will walk you through the exact procedures of how to use HARO. This will help you to get press mentions and also build authority backlinks.
What is HARO?
HARO links: gain HARO links and build domain authority
HARO stands for Help A Reporter Out. This is for the people who are unfamiliar with HARO, it is a free platform for journalists. Journalists use this to gain more sources for the recent projects that they are working on. They use this platform to ask questions and you can answer them as a source. The categories of questions span across various industries and you can always choose what to answer. Depending on your goals, you can join HARO either as a journalist or as a source.
HARO links: Getting started with HARO
HARO links: Getting started with HARO and gaining more traffic When you want to get an account on this platform, you have to sign up for emails. HARO sends emails three times every day at particular timings.
While you are signing up for the first time, you will receive a signup form. You have to fill up all your basic data that including the annual revenue of your company or organization.
Fill up all your basic details and then you can move on to your settings. Choose your preferences for industries. You will receive all your queries related to only these particular industries that are relevant to your company.
While choosing the categories, you might be tempted to choose all of them. Refrain from that and choose 2-3 categories that are relevant to your industry. 3 rounds of mails for each category per day is a lot of mails already.
HARO links: set your goal:
Before starting to answer any queries in HARO, determine what your aim is with HARO. You can use it for various purposes such as increasing traffic to your website, more leads, and conversions, or some other goals. It is also a way to get backlinks. This is the section we are going to discuss in detail in this article, i.e. how to get HARO links.
HARO links: How to get HARO links:
While you are checking out the site, you should notice two things, Domain Authority of the website and also the website traffic per month. You can use various chrome extensions that help you check the site’s DA(Domain Authority). There are various tools available for checking the monthly traffic to the website.
You will see various anonymous queries on HARO. These can be from some high-profile resources or just something that’ll waste your time. There are many professionals who remain anonymous, and they do not disclose their contact info. They will definitely catch up or respond to you later if they find your response useful. In the case of such anonymous queries, please click on them and land on the source website. Check their domain authority and monthly traffic. If it is too low, then it is not worth your time and effort.
HARO link: How to write your HARO pitch:
Identify the good and relevant queries and now it’s time to pitch your answer.
Before you write your HARO pitch, it is important to do the following:
Check the content o the publications and see what type of content they are expecting
Take a look at how they quote people. For example, some publications include short quotes and several others prefer in-depth replies.
Pay attention to their writing style as well as intonation. Try to match it when you are replying to any query.
You can write your pitch after this. Here are a few tips for crafting your pitch for getting a HARO link.
Write the name of the journalist correctly
Include all the points that are required by the journalist
A small introduction of yourself is always appreciated. Write a little about why you are eligible for writing the answer to the query.
Try to offer more controversial points or opinions. Consider the inclusion of more unusual and different points of view while you are answering.
Load your answer with relevant details. Most of the journalists do not take much time to make a decision on whether to move on or not.
Add more bullet points. As it makes it convenient for the journalists to scan and skim through your queries and conclude whether it is relevant or not.
Last but not the least, make sure that there are no typos or grammatical errors.
Key ingredients of your HARO pitch:
There are a few key ingredients that are compulsory while you are crafting your HARO pitch.
Add a bio that is relevant to the pitch and shows that you are qualified enough to answer that
Attach a link to a headshot. It is considered better than an email attachment as email attachments do not show up often in HARO.
Add a link to your blog or a relevant article link that was written by you
Add any contact point such as a contact number or email id
If the journalist has mentioned some other details, try to add them as well.
Tips to help you to excel with HARO:
Now that you already know how to use HARO for backlinks, you should explore how to get the best results out of it. HARO is indeed one of the best ways to get exposure for your business. At times, it can get really tricky to find leads that are credible. Here are a few expert tips that will help you leverage the capacities of this powerful tool. Use these pro-tips to make the most out of it.
Tips for writing better:
Go through all the emails that you receive. As I mentioned formerly that you will receive three emails for each category per day. You should try going through all of them before you decide which queries you want to fill up for. Make sure that you go through all the lists and filter out the most relevant queries. Catch the best opportunities for representing your business.
Know the rules. Check out all the rules of HARO before you respond to any queries. Try not to go against any of these rules. Neglecting these rules can get you banned from HARO.
Get good leads. You can use HARO for getting immediate exposure as well as gaining leads. Getting fruitful leads will be helpful for you in the longer run. You can help reporters by responding to their queries and make good connections and these relationships can be helpful in the future.
Be quick to respond. HARO reporters or journalists expect quick replies. Do not delay your replies. There will be deadlines attached to each query. Try to meet those deadlines. When you respond quickly, the likelihood of getting a placement increases.
Try to stay on the topic. One of the most important suggestions is to stay on the topic and not getting off the context. You should not pitch off-topic. Going off-topic has high chances of hampering your credibility. It can also get you banned from HARO. Always make sure that you make a relevant and on-topic pitch that will be helpful for the reporter or the journalist. Relevant pitch is always helpful for getting you a placement as well.
Abide by the instructions. Several queries will have various rules or instructions laid out. Follow these specific instructions while you are responding to any queries. This makes your answers more desirable. The responses that do not follow these particular requirements or instructions are usually discarded. You should follow the instructions very carefully before you are answering to the queries.
Set yourself apart. You have to come up with creative and unique answers for the queries. It should make you stand out from the rest of the responses that the journalists receive every day. You can use a catchy title that grabs the attention of the journalist. Personalize your content a little as that can garner a positive response.
Build connections. Once you get a placement, you can go ahead and ask for the journalist’s social media connections such as Twitter, LinkedIn or Facebook. Building and maintaining such relations with reporters or journalists are very important and can be helpful in the future. Cultivating such relations will help you and your business getting featured in other stories.