The URL inspection tool gives data about the indexed version of google about a selected page. This data will have many pieces of information like the AMP errors.
Google URL Inspection tool related to debugging that will make it easier for you to understand the appearance of your page while searching.
URL Inspection Tool can be access from the bar present at the top of your screen, from the navigation sidebar. Others where you see the search option.
This tool can only come into use when you are dealing with web pages and web searches.
Run the URL Inspection Tool:
If the user wants to access and know the index status at present, then certain steps need to follow.
These steps are mention below.
The first step is the user has to open the Google URL inspection tool. The URL that you are providing should be complete and under the current property.
If it is not then you have to set the properties on a current status. Otherwise, you will not be able to check the status.
It is not necessary that the URL you are entering should be AMP. Non-AMP URL status can also be checked through the process. Along with this, it will also inform you whether there is any duplicate version of that webpage. After this, you will have to read the results. Then check the index status of the URL by requesting to provide it.
Test Live URL:
Google is able to Index the URL or not. It will be the biggest doubt in your mind. As you are aware of the fact that you can check and test the URL live.
This life can be helpful when you need to test the page with the changes it has made contrary to the indexed version.
You have to follow some steps for the live URL test.
Keep an eye on the indexed URL. This is easily accessible to you and this will not demand any information.
On the result pages, you will see an option of Test Live URL. You will have to click on that option.
There will appear the Test Live URL. Go through that thoroughly and try to understand it properly.
If you want to reset it, you need to press the reload icon on your screen.
The Rendered page:
You can also take a look on the rendered page or more precisely at the screenshot. This can be convenient to confirm that everything present on the page is the same as you want them to appear. It will be easily accessible to the user when the test results are done. If the test results are not successful then you might face an issue in viewing it as it will not be available. The page itself will not allow to the presentation of a screenshot to the user.
To view the rendered page the user has to go through the steps mentioned below.
Reach the homepage of the website you are working on.
On the result pages, go for the option of test results.
Again click on the option of View Tested page. If as mentioned the test results were not successful, the process will end here.
Then view the screenshot but tapping on the screenshot tab.
Have you heard the word PPC before? Do you have any knowledge about PPC? What is the use? Is it related to any kind of ads? Who handles PPC management? All such questions may be going in your mind. We are going to clear all doubts related to PPC that are going on in your mind.
PPC is an easy word is used for the marketing of several businesses but most people don’t know the first step and how should one associate with this!. Let us have a look this from start.
All basic information related to the services of PPC
The abbreviation is for Pay-Per-Click. It is simply the popularization of a particular business where the website or the business owner has to pay money equal to the views and clicks on the advertisement. Each single time someone will tap that advertisement, the owner will have to pay the selected amount that. The purpose of this mainly is that the site owner will pay an amount of money that the host has already decided for the organic crawlers that will help you with more purchases.
These visits are really difficult to gain if you will do them without the help of PPC. The site owner has to pay for every visit.
PPC allows the people who are advertising their business to run their ads on a specific platform and in return they will pay for each and every click to the platform host. The main motive of PPC is that the user who is visiting the site should give benefits like the purchase of a product to the site owner also. So that both the sites will be benefited.
Mostly the searching platforms that lead these advertisements know what the user mostly views and is interested to view. They always display the products found in the search history of the user. In this way, the products have a high chance of purchase.
How does PPC work?
In this case, keyword plays an essential role. There is an auction held for these keywords at the same time when an ad is seen on the result pages of the search engine.
The person placing the highest bid will be the one at the top position. Along with the highest bid, several other factors just like the ad quality are also taken into consideration. After viewing all these factors, the winner is announced.
It is these auctions that have pushes the PPC to the most. Whenever a person searches something on the search engine, it leads to the beginning of auctions.
Another factor is that if the product and the advertisement to directly related to the search query of the user then that particular ad will be displayed.
After the auction is done and won by someone, the ad starts to display on the screen.
How to be a part of these auctions?
To be a part of these auctions, you will have to use a genuine account on a platform say google ads, and see the organization of ads that where the ads will appear and when will they appear.
For easy understanding, the accounts that are involved in this process are separated into groups that will display the ads according to the search query. Other factors which decide the groups can be the product that has to be sold, location, and other things.
Keywords and their importance in PPC
Keywords are nothing less than the necessary point of PPC. These keywords act as a common link between the person searching and the person advertising their business. As mentioned earlier, keywords will decide which ad will be displayed.
Keywords will be the connection between user and business personal. The business personal will display the ads of interest that will be quite related to the search history of the viewer.
Queries are words that the person writes while crawling to collect all the data about it.
The advertisement displayed can sometimes be very less relatable to query and sometimes directly related. Sometimes the advertisers will show particular and direct product that viewer has ben looking for and the other times, the issue will be connected with spellings, inclusion, or variation of words.
Now the user will have to note the results of a negative search, the search engine will be prevented from displaying any kind of ads. This is beneficial because it will totally avoid irrelevant traffic to these sites.
Other factors like Ads in PPC, Budget in PPC, Bid in PPC
Along with the process of auctions, bids, and all other processes, the people advertising also have to prepare for the ads that are going to display.
These are the ads that will be seen by the users after winning the auction.
It also includes a URL along with it and the title line with the description.
If you are working with google ads, they will increase the chances of displaying your ads because of the work with the feature of ad extensions.
The payment that has to be given is decided before the auction. It depends on the fact that what amount have you decided for a selected keyword. Also, the budgets involved in the process are set and there is no possibility of overspending it. Still, it is increased on a daily basis.
Conclusion
It is an internet model which involves many factors like auctions, bidding, ads, search engine, search queries, keywords, and many more. The site owner will have to Pay-Per-Click to the host platform where they are running and popularizing their business. PPC further includes searching, displaying, social media, shopping, sequential remarketing, and much more.
People generally have problems finding amazing content ideas, and they tend to struggle to make useful articles for their audience. These slips their motive to provide useful content for their audience.
This article will teach you how to find content ideas for your audience to bring them to your website.
Content has become more important than ever before, but after much research. I found that content ideas are important to keep your audience together on your website.
These are some places from where you can find content ideas for your website:
Quora:
Quora is one of the finest websites to find quality content ideas that you will need to discuss on your website. That’s not all people usually answer the questions. If you add more research to the content, then it will look more attractive to your audience.
Udemy:
Udemy is one of the most appreciated websites for content writers where you can find amazing ideas that can scale your website results rapidly.
Udemy is an educational website. On Udemy, you can get quality information relating to content ideas.
Like copying the table of contents from the course and changing the table of contents with proper keyword research H1/H2 tags. That will convert into traffic after you publish articles.
Reddit:
Reddit is one of the famous and oldest social networking sites that has amazing information. You can pick topics that have been shared a lot and have more karma on the platform.
You can copy those H1 tags at the same time you can create multiple topics around it. Make sure the content is outstanding and written in detail. For more you can go for the Types of content writers comprehensive guides.
Google trends:
Google News is one of the best sources for the great topics you can write about. It can produce lots of information about the issues that you want to write about.
I have been using google news to find topics where I can write in-depth information relating to them. And gain amazing advantage over other websites who are sharing the same kind of information.
Ahrefs toolbar:
Ahrefs toolbar helps you to copy H1 tags from any website and you can copy the H1 tags from the top 10 results and make exclusive and in-depth research content that will help you to rank rapidly.
I have been using ahrefs toolbar to find in-depth research articles.
These were the top 5 content ideas platforms. If I find any more content ideas. I will update the article so that you will get the best benefit from us.
Conclusion:
Content ideas will only and only improve your content quality and help you to secure amazing results on Google.
HARO(Help A Reporter Out) is one of the best resources for any PR professional. It is also used by journalists as it lets journalists mention directly the specific kinds of pitches that they are soliciting. For PR professionals it is beneficial for pitching relevant stories to the journalists. While working for HARO, you must remember that it can get extremely competitive with the booming number of subscribers. You can consider a few HARO alternatives as it has a few limitations that you should be aware of. In this article, we will walk you through a few limitations of using HARO, and also we will offer you a few best alternatives for HARO.
A few limitations of using HARO are as follows:
The subscribers at HARO are increasing incredibly. HARO has a million subscribers approximately and competing against so many replies to the same journalists can be really tough.
HARO is a platform for the email newsletter. You start receiving the journalist requests and you can start pitching only from the day that you subscribe. You won’t be able to access any previously sent emails.
In HARO, you have the liberty to choose topics on which you want to receive emails such as technology, marketing, business, finance, and so on. These topics are quite broad. Hence every time you have to scan the mail that you have received to filter out the topics that are related to your expertise, experience, and industry. At times the mail might not have any queries that you can answer at all.
HARO Alternatives: The best PR platforms:
Besides replying to query of journalists, it’s essential; to pitch to journalists, bloggers and podcasters proactively that are relevant to your topic or industry. Here is a list of a few HARO alternatives that can help you do that massively and help you reach your goals.
Explore Google Word Coach for vocabulary building. See how this engaging tool can assist you in learning new words and meanings.
Just Reach Out:
You can use Just Reach Out as a PR platform for finding journalists, podcast hosts as well as bloggers who have written articles and gotten published in your industry. There is a team that verifies the contact information of the journalists and you can even customize various proven templates to pitch these journalists. There is a feature that’s in-built in JustReachOut that helps you track the pitches that you have already sent. You can also see if the journalist has opened the mail or not. JustReachOut is a platform that offers PR strategy calls, brainstorms, pitch reviews, email support, and so on. Besides all of these, it also offers lessons that help you finetune your keyword search terms, improve pitch angles as well as get replies from reporters.
You can search for bloggers and journalists that have written articles or blogs in the related industry. JustReachOut makes it easier to find important people relevant to your industry. You can pitch yourself and get interviewed as you can search for the relevant podcasts. You can also search for journalists who are finding a source for their stories. You can get a hold of all the relevant websites that allow guest postings Search for blogs and articles that have broken links. You can reach out to them. Suggest them to change it and offer them a link to relevant content from your website. Access to human-verified contact information of several journalists You can send tracked pitches from the platform.
MuckRack:
It is a PR platform that helps you reach out to journalists and influencers and pitch to them. You can get a clear review of the articles, beats, and interests of the reporters and journalists that are relevant to your industry or company. This helps in crafting the kind of pitch angle that will be the best fit. You can also create alerts for your keywords. Whenever there is a new story related to your search keyword, it flashes up on your monitor. Using MuckRack gives you a notification each time there’s an update on the beat or the job of any of the reporters that you have added to your media list. It gets even more creative with features such as creating reports, newsletters, graphics as well as article snippets. You can also share your PR campaigns as well as your pitching progress with our company or client.
Key benefits:
Scan and skim through a database of journalists and reporters. Find out relevant influencers Avail the contact info about all the journalists and reporters Track and analyze the impact of the campaigns and influencer press releases Create newsletters, graphics, and articles and share your PR campaigns with your clients and colleagues.
Meltwater Media Intelligence:
Meltwater is a platform that lets you search for publications as well as journalists by using various keywords that are relevant to your company or industry. You can also track all your mentions in the media across various mediums such as online news, print, broadcast, and social media. You can analyze and monitor your overall brand awareness. There are a lot of features that can cater to large companies for tracking all the press coverages. You can set up dashboards and also track data points that are useful for your PR campaigns. You can also monitor data points that are essential for your content marketing such as audience insights and sentiment coverage. Meltwater media intelligence is also used for creating newsletters and share your media mentions with your company and client. You can use this software to monitor all your social media accounts on the same platform and also reply to comments. Besides journalists, you can also reach out to various influencers for collaborations and partnerships through this platform.
Key Features:
Search through a database of various journalists and influencers Monitor social media performance and analyze customer sentiments Create dashboards and also make reports on the metrics to track your digital marketing and social media performance You can schedule your content for various social media platforms.
Cision Communications Cloud:
It’s an all-in-one integrated PR platform that can be used for searching journalists and influencers from various verticals that are more relevant to you. You can build a media list from here for pitching. Track all of the mentions of your company or brand across all the traditional as well as digital platforms. Cision has the world’s largest distribution network of Press Releases. Here is a list of various other things that you can do with Cision:
Connect your social media accounts and schedule your content on social media. You can receive insight into your brand engagement. You can reach out and build more connections with influencers in your niche Create PR performance reports across social media, digital publications, and traditional platforms. You can also measure the metrics of the financial impact of your earned media.
Key benefits:
You can search through the database for finding journalists and influencers Keep a track of the social media of your competitors Insights on followers and their demographics, location, and intent of buying Analyze the impacts of PR as well as influencer campaigns Create custom reports that can be shared with clients and colleagues.
Qwoted:
Qwoted is a HARO alternative where journalists can find credible and reliable sources for tier articles. In Qwoted, there’s no direct contact information provided by the journalists. You have to apply to be a source and get approved. Only then you can answer journalists but directly on Qwoted. The competition for replying to the same query is really less due to the approval system. Qwoted allows journalists to filter their reply sources according to gender and geography. Journalists can also reach out to you on Qwoted if all your credentials meet tier requisites.
Key benefits:
Request for approval as a source and pitch journalists who are seeking insights and answers from experts Make a profile that has all your credentials. Mention your areas of expertise and receive some questions and inquiries from journalists.
Learn how to leverage guest posting to grow your online presence. Follow our guide to create impactful content and reach new audiences.
Conclusion:
It is extremely important to figure out the best PR platform for yourself. It is extremely important for gaining the best media coverage. The most important features that you need for proactive PR outreach.
The PR platform must offer you the ability of searching journalists, influencers and bloggers from the relevant niche or category. Make sure that the write-ups by these journalists and influencers must have all the specific keywords that are related to your industry or company. The platform should have verified contact information of these journalists, influencers and bloggers.
Let’s talk about each website from where we can generate traffic for free.
Facebook :
Facebook is one of the biggest Social Media Platform where you can get lots of traffic for free. On Facebook you can go to communities like Fan pages and Groups.
Request with admins that you are hiring people for job. Tell that could like to leave a URL along with the details of the job.
Twitter:
Twitter is one of the biggest microblogging website. It is having good traffic and many people use Twitter every day. Along with good hashtags you can go traffic even further.
You need to use #hashtag something like #hiring #offering these kinds of hashtags can increase your traffic even further.
Quora:
Quora is a Question and Answer sharing community with awesome algorithm that can filter the spam really faster. On Quora you can answer people who are looking for the job. Tell them that your website is offering jobs. Through this you can increase good quality of traffic.
Medium:
Medium is one of the fastest growing platform where medium recently started program where they are paying people for writing on their platform.
Here you can start posting jobs relating to your industry.
You can also post relating to offers that you are offering for your clients. It will get huge shares on the platform.
Job Posting Sites:
Job posting sites like naukri.com, Indeed.com and many more. It can fetch a lot of traffic if you make post on those platform. These are amazing source of sometimes traffic you can get 300 visits from a single job post on this website.
Fiverr:
Fiverr amazing platform make a job post referring something like
“I want a website similar to this website: oxygenites.com”. It will make bring huge traffic from that platform.
Reddit:
Reddit is one of the well-established platforms from where you can get potential traffic on your website.
From Reddit, you can ask people “How to grow traffic on Oxygenites.com as I have been trying to increase traffic since few months.” They will go through your website, and it will improve your dwell time too.
University Websites:
You can offer Universities Scholarship for the students or job placement.
They will add your website on their job portal. In return, you will get tons of traffic from University pages even with a single link pointing to your website.
SEO Clerks:
You can post your requirement before SEO clerks, and you will find many people visiting from that website to your website. Since many people will look to target you as client and are looking to learn more about your website.
Instagram:
Instagram is one of the biggest social media platform where people share pictures. You can share link only if you have 10,000 followers. If you don’t have those numbers then you can do one of thing. Make Job posting images and submit on website. These will make people interested. They will start visiting your website more than often to understand the job.
Additional tip for generation of traffic:
Slack:
On slack, you can connect with people who are looking for jobs.
You can easily find communities on slack that are related to digital marketing and PR.
You can quickly generate traffic from those websites on your website.
Conclusion:
By apply these above methods you can bring the traffic to your website. I Don’t think it will convert into any lead for your business.
Stop thinking that it will help you can generate any leads for your website from this method.
If you are don’t have the budget for generating business leads then this method is just for you. As you can generate lots of leads with this method.
Let’s get started.
If you are from the IT industry, online marketing industry, or any industry and you don’t have leads for the business then think you are doing wrong.
Here is this article I will teach you how to generate free leads.
To do SEO or to run PPC for you need a budget but in this method, you need a tool that can do cold email outreach. Where you can send proposals to your upcoming clients.
Cold email sending tools are very expensive and they can cost you 10 USD to 1000 USD easily. But, there is lots of competition in the market and each of the big companies will give you the tools for trial around 7 to 15 trials.
To see which tool you can use and try for these 7 to 15 days you need to follow complete instructions to generate awesome leads for your business.
Here are instructions you need to follow:
Make a LinkedIn account and LinkedIn is offering a free one-month or 30 days business account where you can send a free pitch to the members relating to your business.
Now extract all leads in Google or Excel sheet. There are tools like Phantombuster that cost nothing for 14 days trial period.
You can try Kleanleads to extract emails from leads. And cost zero cents for 7 days period.
Once you have a list of emails you need to verify those emails if they are valid or not. To do that you can try EmailListVerify, Zerobounce, VerifyBee, TrueMail. The above tools will allow you to verify a minimum of 100 emails in the trial period respectively.
Now use the clean list and upload it on Use Woodpecker, Klenty, Reply, Lemlist. They all offer a 14-DAYS trial that means still you don’t need to spend even a single cent.
Now you need to warm up your emails before start sending emails to the above emails. Otherwise, all emails will land in the spam box. So you need to have tools like Warmupinbox to warm your emails.
If you are looking to spend any money you can spend purchasing the real domain and email address. It can cost you around 14 to 24 USD.
If you are looking to learn more about cold email marketing. Just msg us at [email protected]
